Hugo Boss Helps Consumers Explore Light and Shadow
"German fashion label Hugo Boss is transporting consumers to Santiago, Chile to explore the variations in light and shadow," according to a Luxury Daily post. "Boss eyewear’s 'Master the Light' campaign for spring/summer 2016 acts as a cinematic tour of the city, as models Clément Chabernaud and Rianne van Rompaey roam through some of Santiago’s modern architecture. Inviting consumers with them for the journey, Hugo Boss filmed a 360-degree video capturing the behind-the-scenes atmosphere in the South American locale." Read more. You can read more about the Boss line here (movie is the same).