Thursday, May 12, 2016

Hugo Boss Helps Consumers Explore Light and Shadow

"German fashion label Hugo Boss is transporting consumers to Santiago, Chile to explore the variations in light and shadow," according to a Luxury Daily post. "Boss eyewear’s 'Master the Light' campaign for spring/summer 2016 acts as a cinematic tour of the city, as models Clément Chabernaud and Rianne van Rompaey roam through some of Santiago’s modern architecture. Inviting consumers with them for the journey, Hugo Boss filmed a 360-degree video capturing the behind-the-scenes atmosphere in the South American locale." Read moreYou can read more about the Boss line here (movie is the same).

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