Wednesday, May 4, 2016
Fendi Hooks Up with Spotify to Sell Eyewear Online
"On Fendi’s ecommerce site, consumers are invited to 'listen to music with fresh eyes,' as they first pick a track from Couer de Pirate that best reflects their mood," reports Luxury Daily. "For instance, picking the song 'Golden Baby' will bring up a Spotify playlist that includes pieces such as Tyga’s 'Hard for You,' 'Yellow Submarine' from The Beatles and 'Lemon Tree' by Fool’s Garden. Once they have listened to the playlist, consumers can click to discover their Eyeshine, which brings up product information and the opportunity to shop online." Read more.