Monday, May 25, 2015

Project Runway's Tim Gunn Teams Up with Transitions

Recently Gunn made a change to his trademark eyewear when he purchased
a pair of Transitions Signature lenses for them.
Through a new marketing partnership, Transitions Optical, Inc., and Project Runway host Tim Gunn hope to inspire people to see life – and fashion – through a new lens. (Transitions' pun, not ours.)

Gunn will provide fashion tips to help people see fashion differently and to help them feel confident with their style. For example, Gunn will advise how to make sure style choices are fashionable and functional. Transitions believes the message will resonate with its users. "He [Gunn] will connect Transitions with countless eyeglass wearers, making them aware of how fashionable and functional Transitions adaptive lenses truly are," said Patience Cook, director, North America Marketing, Transitions Optical.

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