Mia Hamm is helping Vision-Ease Lens score with consumers as the new face of Coppertone Polarized Lenses," according to the post on Midwest Lens. "The lens manufacturer inked an endorsement contract with the U.S. soccer legend to represent this premier line of sun lenses. The endorsement signals a breakaway for Vision-Ease Lens, as it reinvests in the Coppertone Polarized Lenses brand and strengthens marketing efforts focused directly on the consumer. Hamm will participate in various Vision-Ease Lens events throughout the year, and be featured on all consumer-facing brand materials, including video." Read more.
This past Sunday, Deborah Kotab of Vision-Ease Lens spoke at OpticalCEUs seminar for opticians at Foxwoods.