Safilo showcases its new collections of optical frames for the next season and presents its new logo, which is said to recall the brand’s origins almost 80 years ago. Its Elasta line showcases optical frames in a classic but contemporary style embellished with the “Forte” hinge, now available in a new, modern version ensuring maximum comfort and reliability. This evolution of the original Elasta hinge, features an innovative compact mechanism that is designed for contemporary shapes and provides flexibility, resistance and durability.
The new Design frames are for men seeking functionality as well as style. The use of Optyl adds an unparalleled quality of lightness, flexibility and resistance to the collection. It supposedly has a new concept of rimless glasses to the Avantek technology, a stress- and distortion-free lens mounting system. There are no holes in the lenses and therefore no risk of distortion or deformation. The lenses are also easy to clean.
The women’s Glamour collection reportedly conveys a timeless elegance and charm. The glasses are embellished with glamorous, precious detailing ensuring a unique, seductive look at all times.
To make optical frames more appealing to youngsters, the new Seventh Street models feature playful graduated shading effects and trendsetting shapes, for a lively, fashionable look. They come in a variety of shapes and colors. Read more.
The new OXYDO collection reportedly focuses on a minimalist design for young people who want to stand out from the crowd. Oxydo reinvents itself and presents its new logo: a clean and essential tribal-inspired ideogram that plays with symbols to convey the brand’s fresh, spontaneous attitude.
Carrera is said to return to its origins: racing. The new collections of sunglasses and optical frames reflect the brand’s stylistic heritage, through strong themes of the past which are revisited with a contemporary flair and embellished with new distinctive detailing, for a unique, timeless style. Read more.
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