Essilor of America launched two multimedia ad campaigns targeting consumers. They will highlight Crizal No-Glare and Xperio UV lenses. The Crizal 2013 campaign, which should reach more than 214 million consumers, will focus on the benefits of no-glare lenses and the importance of UV protection by showcasing the Eye-Sun Protection Factor (E-SPF). (The system evaluates eye protection against UV rays. E-SPF values vary from two to a maximum of 25 for clear lenses and 50+ for sunwear.) The Xperio UV commercials will feature scenes on the road, ski slopes, and in the tropical sun, situations where the Essilor lenses eleminate reflective glare while offering E-SPF 50+.
Essilor says it’ll send merchandisers to more than 4,000 practices across the United States to help incorporate Xperio UV point-of-purchase and educational materials. Merchandising materials will be available later this year. Find out more about these commercials at crizalusa.com, xperioUVusa.com, facebook.com/CrizalUSA, and facebook.com/XperioUV.
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