Saturday, December 5, 2015

UK's Vision Direct Releases Christmas Campaign

Vision Direct worked closely in partnership with Bespoke Film and Communications to ensure its first Christmas ad would be something everyone could enjoy. The ad tells a heart-warming story about a boy and his short-sighted pug, Gizmo. The campaign was designed to really resonate with Vision Direct's customer base on an emotional level, whilst remaining relevant to the brand's products and ethics. "Contact lenses delivered in time for Christmas" was chosen as the ad's tagline, to showcase the company's superfast, next day delivery to UK addresses. The full length 1'20'’ advert will be available to watch online from Tuesday 1st December on YouTube and Ashley Mealor, chief marketing officer at Vision Direct, said: "As well as promoting our service to a brand new audience, our Christmas campaign is an opportunity to share something special with our customers over the festive season."

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