Optician Launches Eyewear Line Called Kite

“Launched by Asad Hamir, the 28^th person in his family to become an optician (so he really knows his stuff), Kite was conceived as a ‘British brand with an international attitude.’ In practice, this means that the best bits of the eyewear industry from around Europe are utilized here – lenses from Germany, frames from Italy and design is 00% London-based,” notes Elle UK. “There are a couple of out-there shapes and shades, but Kite is more about the low-key and wearable – the round tortoiseshell Charlotte and slightly cat-eyed black-rimmed Broadway styles were favourites.” Read more.