Tuesday, July 5, 2016
CooperVision Launches Contact Lenses That Reportedly Fight Digital Device Fatigue
"CooperVision has announced the launch of a mass-market contact lens designed specifically to combat digital device-related eye fatigue, according to sources in the industry." The Rochester Democrat and Chronicle reported last week. "Biofinity Energys, the name for the silicone hydrogel lens created to help thwart dry and irritated eyes, blurred vision, eye strain and other symptoms associated with technology use, was launched at the American Optometric Association’s annual meeting Wednesday in Boston....The Biofinity Energys lens combines CooperVision’s proprietary Aquaform Technology, which prevents eye dryness, with a new optical design called digital zone optics, which integrates layers of aspheric curves across the front of the lens. The layers distribute more positive power across the center of the lens to help wearers shift between on-screen and off-screen activities without any impact to their distance vision." The lenses are available in the United States starting this month. Read more.