The Evolution of Trichromatic Vision

“After eons of wandering in the dark, primates developed highly acute, three-color vision that permitted them to shift to daytime living, a new Dartmouth College study suggests,” notes a new post on Medical News Today. “The findings challenge the prevailing view that trichromatic color vision, a hallmark of primate evolution, evolved only after they started getting up with the sun, a shift that gave rise to anthropoid (higher) primates, which, in turn, gave rise to the human lineage. The results are published in the journal Proceedings of the Royal Society B: Biological Sciences.” Read more.

Virtual Gaming Environment Helping the Blind

“JoVE (Journal of Visualized Experiments) has published a new video article by Dr. Lotfi Merabet showing how researchers in the Department of Ophthalmology at Massachusetts Eye and Ear Infirmary and Harvard Medical School have developed a virtual gaming environment to help blind individuals improve navigation skills and develop a cognitive spatial map of unfamiliar buildings and public locations.” That’s a post from Medical News Today. Read more.

Oakley Releases Limited Edition Tour de France Sunwear

“Oakley are to release several limited edition collections of their sunglasses, focusing on the 100th Tour de France and Mark Cavendish,” reports Bike Radar. “The Tour de France collection includes four different models: The Tour de France 1903 Fuel Cell, which features an emblem on the inner earstem with the year that the Tour started (1903) and the colours of the French flag. Red and blue stripes colour the Oakley logo while the official Tour de France logo is etched onto the Black Iridium lens.” Read more.

New from Zyloware—MaxStudio

“Zyloware Eyewear announces the April 2013 launch of the sophisticated, trendsetting brand, MaxStudio.com. The collection is comprised of 11 styles and 27 SKU’s as the collection’s up-market apparel, shoes and other accessories launch their Spring lines,” notes Midwest Lens. “MaxStudio.com Eyewear fills a niche for the modern woman seeking sophisticated and superior styling. While looking for a better-quality, fashionable product at a good value, the MaxStudio.com woman prefers a refined, minimalistic look and wants her eyewear to complement her style, not dictate it. The eyewear collection has subtle detailing, rich colors and finishes, tonal and textural patterns and a variety of shapes, each identifiable with the MaxStudio.com globe logo. Colors, which were mainly created for the brand, are both wearable and capture the essence of the MaxStudio.com apparel 2013 trends.” Read more.

Vistakon Releases 1-Day Acuvue TruEye in U.S.

“Vistakon Division of Johnson & Johnson Vision Care Inc. announced that 1-Day Acuvue TruEye brand contact lenses (narafilcon A), a silicone hydrogel daily disposable lens, has been made available to U.S. eye care professionals, according to a company press release,” according to Healio Optometry. “The narafilcon A lenses will phase out the narafilcon B 1-Day Acuvue TruEye lenses that have been available in the U.S. since 2010, according to the release.”  Read more.

OD’s Digital Eye Chart Used in Space

A digital eye chart known as Acuity Pro invented by Elk City, OK, optometrist Dan Bintz, OD, Elk City, OK, and fellow Oklahoma optometrist Jerry Carter, O.D., will be used in a scientific study conducted by NASA scheduled to take place on the International Space Station in April.  The two-year health study will begin shortly after the last three astronauts involved in Expedition 35 arrive at the International Space Station. They are set to launch on the Soyuz TMA-08M from Kazakhstan on March 28. Dr. Bintz is also a member of the Oklahoma Association of Optometric Physicians (OAOP) and chair of the AOA Health Promotion and Disease Prevention Project Team. Read more.

New from Tura’s Geoffrey Beene Collection

“One of America’s true design pioneers, Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort, and quality,” notes Midwest Lens. “Tura’s newest collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. Initial styles showcase classic and modern shapes with contemporary, jewelry-inspired details and artful, sculptured silhouettes. Competitively priced, Geoffrey Beene Eyewear delivers upscale styling for the budget-conscious consumer.” Read more.

Blue Shield of CA Launches Online Eyewear

Advanced Digital Eyewear Inc., Blue Shield of California’s exclusive online eyewear company,  has launched its website www.My2020EyesDirect.com. It’s the only in-network online eyewear retailer for Blue Shield of California, which allows many Blue Shield of California Vision Care members to use their existing benefits to purchase eyewear at no additional out-of-pocket cost. Read more.

What Company Will Manufacture Google Glasses

Focus Taiwan has reported that “Hon Hai Precision Industry Co., the world's largest contract electronics manufacturer, declined Thursday to comment on a report that it has been tapped to assemble Google Inc.'s futuristic digital eyewear.” Read more.

Meanwhile the CNBC has come out with the following story: “Google will manufacture Project Glass, its futuristic digital eyewear, in Silicon Valley, in a high-profile example of the return of electronics manufacturing to the U.S., the Financial Times reports.” Read more.

More on the same story from the Los Angeles Times.

New from Modern Optical

“Value eyewear leader, Modern Optical International, introduces 9 new unisex styles to its Modz Eyewear Collection for Spring 2013,” starts the Midwest Lens post. “The Modz Collection is inspired by the diverse styles found walking the streets of any large urban area. Hence, each style is named after a well-known city. Bursting with fashion, this collection has something for everyone, for any occasion. Whether you’re at the workplace, out for dinner, at the health club or simply at home, these frames are as stylish as they are practical. The nine new ophthalmic styles all have unisex appeal and include seven acetate, one metal and one combination frame. The Akron, Jackson, Lubbock, Pocatello and Provo all are full-rim acetate styles.” Read more.

Google Picks Winners of Its #IfIHadGlass Contest

“If you applied for a chance to purchase Google Glass, you may soon be getting contacted by the tech company,” notes the Los Angeles Times. “The Silicon Valley giant said Tuesday it picked the winners of its ‘#IfIHadGlass’ contest and will begin messaging them over the next few days to determine if they still want to purchase an early version of the smartglasses for $1,500.” Read more.

New from Concept

Concept Eyewear Inc. has added five styles to its V.Design eyewear collection. The designs emphasize bold acetate fronts with metal temples, featuring unusual lines and color combinations balance the look. For example, the mens’ model 5681 exhibits a rectangle shape with origami-inspired temples. All designs are available in three to four colors each. See more at Concept’s site.

Young CL Wearer Almost Loses Vision

“A senior in high school nearly loses her vision after a parasite grew on her contact lens and began eating through her cornea,” reports television station Local 10. “One of Ashley Hyde's eyes was red and throbbing but doctors couldn't figure out what was wrong….Doctors discovered Hyde, 18, had an acanthamoeba infection. Acanthamoeba is a microscopic parasite found in water and soil that can spread through contact lens use, cuts, or skin wounds or by being inhaled into the lungs.” Read more; see video.

Eastern States Distributing L'Wren Scott

“Eastern States Eyewear is proud to announce that they will begin the exclusive American distribution for L’Wren Scott,” according to Midwest Lens. “Sixteen sunglasses and 20 optical models grace the initial release. The sunglasses are classic with a contemporary twist featuring oversized butterfly shapes, subtle cat eyes, bold squares to dress and flatter a woman’s face, in the same way L’Wren Scott designs adorn every female body and personality. With acetates specific to L’Wren Scott, the frames reflect her signature experimentation with texture in her garments. This provides the eyewear design the ability to create impressions of tweed, embossed velvet, delicate filigree work to reinvent lace and brocade. Such looks are pared down with a minimalist use of highly polished acetate, or brightened with Swarovski crystals. The palette is wide-ranging, from black to gold, to deep red and nude with every luxurious shade in between.” Read more.

VSP Vision Care Introduces New Plan

VSP Vision Care has introduced a new plan that gives members and their dependents their choice of added eyewear benefits, including progressive lenses, photochromic lenses, or an increase in frame or contact lens allowance. The customizable coverage can currently be purchased directly by individuals or families through yourvsp.com and is available on a limited basis in Arizona, North Carolina, Ohio and Washington. Read more.

Time & Seats Running Out for OpticalCEU’s Spring Seminar

After Friday, opticians could find it difficult to reserve a seat for OpticalCEU's Continuing Education Seminar, Sunday, April 7 in the Grand Pequot Ballroom of the Foxwoods Resort and Casino. Reservations are going fast. So if you need to renew your state license and ABO/NCLE certification,  get the best value in continuing education with a full-day, 7-credit program with F.E. Enterprise. Register now by clicking this link.

New Compensation Study from Jobson

“The 2012 ECP Compensation Study produced by Jobson Optical Research, in conjunction with Local Eye Site, is now available,” reports Vision Monday. “The study, titled A Portrait of Professional Compensation, includes salary data for optometrists, dispensing staff and office managers.” Read more.

CT Health Exchange Exchange Stand-Alone Vision Plans

“Surprisingly, stand-alone vision plans, like VSP Vision Care and Eyemed, have not yet been included in the Connecticut Health Insurance Exchange when care begins on Jan. 1, 2014. If these plans are not permitted to participate when the exchange begins or at any future point, millions of people in our state could be forced to find new eye doctors,” writes Joel Roffer, a Farmington optometrist, in the Hartford Business Journal. “With such major changes affecting our healthcare delivery model, it's more important than ever that we urge our Connecticut Health Insurance Exchange Board to recognize the benefits of vision care and the importance of protecting consumer choice with the inclusion of stand-alone vision plans.” Read more.

New from Liberty Sport’s Protective Frame Series

“F8 Street Series, the top selling collectible F803 sports protective frames series will be introducing two new designs to the collection,” says Midwest Lens. “The collection was launched in 2010 with six authentic designs inspired by a fusion of sports performance and street art. Since that time, four new additional designs have been integrated into the assortment, rounding out the total to ten available skus. This year Liberty Sport will launch two new designs that are a little more on trend, edgy, and targeted more to teens.” Read more.

PBA Calling for Registration for Its Eye Health Summit in June

Prevent Blindness America will host the second annual “Focus on Eye Health National Summit” on June 18, 2013, at the Washington Marriott at Metro Center, according to PBA’s website. PBA will release the results of its latest study--the Economic Impact of Vision Problems—as well as other public health presentations. Registration is free, but seating is limited. Click this link to register.

Reward Alone Stimulates Visual Cortex

“Once rhesus monkeys learn to associate a picture with a reward, the reward by itself becomes enough to alter the activity in the monkeys' visual cortex,” according to Medical News Today. “This finding was made by neurophysiologists Wim Vanduffel and John Arsenault (KU Leuven and Harvard Medical School) and American colleagues using functional brain scans and was published recently in the leading journal Neuron. Our visual perception is not determined solely by retinal activity. Other factors also influence the processing of visual signals in the brain.” Read more.

FDA-Cleared Lens “Helps” with Dyslexia

Students at the Brighton School in Baton Rouge, LA, have trouble reading. Words move, they go in and out of focus, or they float on the page. Other students see double words or sentences. They are dealing with dyslexia and dyslexia related learning disabilities. Now there’s reportedly hope with the new, patented and FDA cleared ChromaGen lenses. Developed by Dr. David Harris, the lens is said to employ 16 filtered lenses, thereby modifying lights' wavelength as it passes into each eye. This reportedly balances the speed of the information traveling along the neurological pathways to the brain and allowing many dyslexics to see words and text clearly. ChromaGen Vision tested 150 students at Brighton School. Approximately 72 percent were prescribed the ChromaGen lenses. The testers an increase in reading speed and accuracy and an Improvement in handwriting, says the company. The lens was introduced in 2011 (see related blog retry). Read more.

MLB’s Rangers Don Oakley's

“The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season,” according to a post on the team’s page. “One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class athletes depend on Oakley to compete at their highest level possible. Texas Rangers who wear Oakley sunglasses or prescription eyewear include Adrian Beltre, Lance Berkman, Nelson Cruz, Craig Gentry, Ian Kinsler, and David Murphy.” Read more.

New from Armani

“Giorgio Armani’s style has a universal and timeless language born from precision that is never sterile but the result of a constant and tireless quest for pure and natural lines,” notes Midwest Lens. “The result is a unique and recognizable design that is always renewed with light touches, enhanced by a selection of refined colors and precious details. The rich collection offers a model for every look: from the most stylish glasses with details and crystals inspired by the eveningwear to the classic unisex models reworked and to the modernized retro-style glasses. Essential and surprising shapes for glasses that impress thanks to the quality of innovative materials and perfect craftsmanship.” Read more.

White House Touting the Affordable Care Act

You want to get a jump on how the Affordable Care Act could affect you as an optician, as a citizen?  Read the following from The White House Blog (yes, that white house on Pennsylvania Ave.): “And every health insurance plan in the Marketplace will cover a standard set of essential health benefits that includes, among other benefits, hospital stays, prescription drug coverage, preventive services, oral and vision care for kids. Open enrollment begins October 1, 2013. Get ready now for the Marketplace by signing up for e-mails and text messages for updates and information at <https://signup.healthcare.gov/>. In June, the site will be unveiling the new Marketplace. You’ll be able to learn everything you need to know about the Marketplace, including how it works, the benefits of health insurance, how to choose a plan based on your needs and lifestyle, and more. Then in the fall, you can use this site to enroll in a plan from home, or from any place you can access the Web.” Read more.

TN Ophthalmologists Running Radio Campaign against an OD Bill

The Tennessee Academy of Ophthalmology announced that it is running radio advertisements in response to Senate Bill 220 and House Bill 555. These bills would allow optometrists – who are not medical doctors – to inject anesthesia with a needle into the delicate tissues surrounding the eye for the purpose of performing surgeries on the eyelid to remove lesions, cysts and tumors. The 30-second advertisements are running on radio stations throughout the state and are designed to educate Tennesseans about this dangerous legislation that, if passed, would pose a risk to patient safety and would lower the quality of surgical eye care that Tennesseans currently receive. The Tennessee legislation comes on the heels of a proposal in the California legislature that would give allied health professionals, including optometrists, a greatly expanded scope of practice. If passed, the new law would allow optometrists to perform a multitude of surgical eye procedures. California legislators have cited the federal Affordable Care Act as justification for loosening the state’s quality of health care delivery. Read more.

For What It’s Worth: B+L Offering Another IPO

“Private equity firm Warburg Pincus owned eye care company Bausch & Lomb Inc is once again going public and has filed documents to raise up to $100 million in an initial public offering. Bausch & Lomb is seeking to raise up to $100 million,” according to Domain-b. Read more.

Producing Retinal Cells from Stem Cells

“Research led by a biology professor in the School of Science at IUPUI has uncovered a method to produce retinal cells from regenerative human stem cells without the use of animal products, proteins or other foreign substances, which historically have limited the application of stem cells to treat disease and other human developmental disorders,” according to a post on Medical News Today. Read more.

New from Dior Homme Blacktie

The Dior Homme Blacktie style, representing the essence of Dior Homme eyewear collections, is reinterpreted this season in an innovative and exclusive ultra-flat and ultra-light acetate version. Made in Japanese ateliers, they benefit from special handmade making techniques. Such know-how and skills lead to the creation of an ultra-slim metal structure combined with extremely thin acetate plates, expressing the most advanced technology. The Made in Japan excellence associated with the Dior’s creativity & know-how give a strong personality to this contemporary statement. Read more .

New from Nina Ricci

“Nina Ricci, feminine details with elegant, sophisticated styling are found in four new, made in France, ophthalmic styles for Spring 2013,” reports Midwest Lens. Read more.

Lutein, Zeaxanthin, and Omega-3’s Do Help

“A randomized trial by Christin Arnold, Dipl-Troph, of Friedrich Schiller University Jena, Germany, and colleagues found that a supplement containing a fixed combination of lutein, zeaxanthin and omega-3 long-chain polyunsaturated fatty acids (LC-PUFAs) during 12 months significantly improved plasma antioxidant capacity, circulating macular xanthophyll levels and optical density of the macular pigment,” says Medical News Today. Read more.

New NEI Materials to Help Patients Cope with Low Vision

Eye care professionals can help patients deal with low-vision thanks to a 20-page large-print booklet and a series of videos released during Low Vision Awareness Month (Feb.) by the National Eye Institute (NEI), reports the American Optometric Assn. The booklet, “Living with Low Vision: What you should know,” urges people with low vision to seek help from a low vision specialist and provides tips to maximize remaining eyesight. Patients and ECPs can view and download the booklet and videos at www.nei.nih.gov/lowvision.

Discovery Reveals Role of Proteins in Lens Gradients

“Research carried out by Professor Barbara Pierscionek and a team of fellow vision experts suggests that the way proteins are distributed in the lens of the eye may cause its gradient to be stepped rather than smooth as previously thought,” reports Midwest Lens. “The finding could give a new insight into the way the eye grows and lead to major improvements in synthetic lenses used in surgery to treat patients who have developed cataracts.” Read more.

Three Fruit Fly Enzymes Link to Vision

“In the fruit fly Drosophila, the functions of the three enzymes Tan, Ebony and Black are closely intertwined - among other things they are involved in neurotransmitter recycling for the visual process,” says Medical News Today. “RUB researchers from the Department of Biochemistry showed for the first time that flies cannot see without this recycling. Their analysis of the enzyme Black also raises new questions as to its function. Anna Ziegler, Florian Brüsselbach and Bernhard Hovemann report in the Journal of Comparative Neurology, which chose this topic as cover story.” Read more.

PBA Running Second Summit on Eye Health

Building on the success of last year’s inaugural “Focus on Eye Health National Summit,” Prevent Blindness America and its partners will conduct the second annual summit, to be held on June 18. The event, which highlights advances in vision and public health, will take place from 8 a.m.-3 p.m. at the Marriott at Metro Center in Washington, DC. During the summit, Prevent Blindness America will release a new report featuring cost data related to vision problems across the age spectrum. The Summit will also include presentations on the role of surveillance in vision and public health, women’s eye health, vision benefits for children, advances in low vision, and public health systems of care for vision. Read more.

Poor Link between Ethnicity and Eye Health Risks, Study Shows

“Transitions Optical released survey results here at Vision Expo East that show Americans continue to exhibit a poor understanding of the link between ethnicity and eye health risks,” reports Healio Optometry. “Three out of four respondents to the survey said that seeing their best is important to them; nine out of 10 agreed that seeking regular eye care is a priority; but just four in 10 visited their eye care professional within the past year. The number was even less for certain ethnic groups, including African Americans and American Indians, the survey said.” Read more.

New from Vera Bradley

“Every girl needs options! Adrian, a comfortable classic look, is now available in additional colors to coordinate with any outfit! Midnight Blues and Go Wild are the newest colors added to the Adrian style, combining stylish frame designs with the latest Vera Bradley colors,” according to Midwest Lens. “Adrian is a traditional aviator shape that makes a sophisticated fashion statement. Previously released in Priscilla Pink, Jazzy Blooms and Plum Crazy, this timeless style is now available in Midnight Blues and Go Wild. The Midnight Blues style features a colorful blue front, while Go Wild seamlessly combines a black front and white temples for a versatile look. With adjustable nose pads and spring hinges, this fashionable frame is a comfortable sure fit for any face!” Read more.

CL Treatment in Infants More Cost Effective Than IOL Implantation

“Cataract surgery paired with IOL implantation and spectacle correction in infants cost more when compared with cataract surgery with contact lens treatment, according to a study. The Infant Aphakia Treatment Study included 114 infants with unilateral congenital cataract who underwent cataract surgery with and without IOL implantation.” That’s the word from Healio’s Ophthalmology. “The retrospective cost analysis of the study showed that, up to 1 year of age, the mean cost for cataract extraction with IOL implantation was $14,752, whereas the mean cost for cataract extraction with contact lens treatment was $10,726, a 37.5% difference.” Read more.

Time Is Running Out! Reserve Your Seat Today for OpticalCEU's Spring Seminar for Opticians!

Linda Conlin, founder of OpticalCEUs, announced yesterday that people are making their reservations for OpticalCEU's annual spring continuing education seminar. Time, though, is running out to reserve for the April 7th event in the Grand Pequot Ballroom of the Foxwoods Resort and Casino.

You have only to MARCH 29th to reserve your seat for OpticalCEU's Continuing Education Seminar. Reservations are going fast, so if you need to renew your state license and ABO/NCLE certification? Get the best value in continuing education with a full-day, 7-credit program with F.E. Enterprise.

From clear-cut lens design techniques to discussions about new contact lens technologies, F.E. Enterprises will offer six courses on Sunday, April 7th, at the Grand Pequot Ballroom, Foxwoods Resort and Casino (click here for directions by car).

These courses will help you:

• Discover best practices for addressing dry eye syndrome
• Provide top-notch patient care with eyewear design strategies
• Earn accreditation with the industry’s top lecturers and enjoy some casino fun!

As always, all conference attendees will enjoy a complimentary hot lunch buffet prepared by the resort's culinary staff!

Improve your skills. Enjoy a great meal with friends. What a great Sunday! So register online now! You can select one of the following options:

• Full Day (3 ABO and 4 NCLE) $135 ($150 at the door, space permitting), 9am-5pm;
• Morning Only (1 NCLE and 2 ABO) $90 ($105 at the door, space permitting) ,9am-Noon;
• Afternoon Only (3 NCLE and 1 ABO) $100 ($115 at the door, space permitting) ,1pm-5pm.

Or customize your program by selecting only those courses ($65/credit) you want to attend:

• Lensology—A Review of Lens Basics Speaker: Deborah Kotob (2 ABO) 9am-11am
• Augmented Reality Contact Lenses Speaker: Linda Conlin (1 NCLE) 11am-Noon NEW!
• Troubleshooting Prism Speaker: Joe Forte (1 ABO) 1 pm-2 pm
• Dry Eye and Contact Lenses Speaker: Linda Conlin (1 NCLE) 2 pm-3 pm
• Getting Started—How to Start Fitting Contact Lenses Speaker: Joe Forte (1 NCLE) 3pm-4pm
• Grading Contact Lens Complications Speaker: Linda Conlin (1 NCLE) 4 pm-5pm NEW!

To ensure that you can enjoy this unique experience, you must reserve by March 29. So click this link, register now online, and make sure that you have a seat for OpticalCEU's Spring 2013 Continuing Education Conference for opticians. For more than a decade, opticians have raved about it (click this link or watch this slideshow).

Essilor Creates Vision Impact Institute to Fight the World's Most Widespread Disability--Impaired Vision

Essilor has launched the Vision Impact Institute, the first organization dedicated to socio-economic-related vision issues. The company notes that the most widespread disability, impaired vision, affects 4.2 billion people throughout the world, of whom 2.5 billion have no access to corrective measures. The institute will act as a global connector of knowledge, data and solutions while raising awareness about the socio-economic impact of poor vision as wellas forstering research. It will work to ensure that poor vision and the economic implications emerge as a global challenge. Read more.

20 Genetic Associations Made for Myopia

"In the largest ever genome-wide association study on myopia, 23andMe, the leading personal genetics company, identified 20 new genetic associations for myopia, or nearsightedness," according to a Medical News Today post. "The company also replicated two known associations in the study, which was specific to individuals of European ancestry." Read more.

Kate Moss Modeling for Givenchy

"At 39 years old, Kate Moss' modeling career shows no signs of slowing down," reports E Online. "Back in January Givenchy's Riccardo Tisci tapped the stunning supermodel to make an appearance—for the first time in her 25-year modeling career!—in the luxury brand's spring 2013 fashion campaign, and it seems she made quite the impression on the French fashion house, because she's now starring in their eyewear campaign, too." Read more.

Libraries Promoting "Save Your Vision Month"

Libraries in Lincoln, NB, are taking Save Your Vision Month seriously, according to the Journal Star. "Lincoln City Libraries is observing Save Your Vision Month with preschool story times focusing on eyes and how to care for them. Staff from Ameritas Group Division will be on hand to provide information to parents about vision care." Read more.

Cycling Helmets from Carrera

Cycling is becoming a more popular means of transport in the city, whether it be for commuting to and from work or for leisure. This is why Carrera has created its EN-1078 certified, Premium Edition Foldable Helmet, a unique accessory with an appealing design that is destined to become every cyclist’s best friend. It combines utmost comfort and safety without sacrificing style. The company describes the helmet as being practical and lightweight. It reportedly features an innovative design inspired by the historic pistard leather helmet. Its patented “accordion-like” structure not only ensures a perfectly snug fit and maximum flexibility but it also provides ventilation--without compromising safety, according to the company. Read more.

Vision USA, Lions, and Essilor Team Up for Eye Care

The AOA Foundation’s Vision USA program, Lions Club International Foundation (LCIF), and Essilor of America will jointly establish a pilot program to correct uncorrected refractive error. The foundation recently finalized partnership discussions with the New Jersey Lions Glass Recycle Center (NJLERC) as part of the initiative. The LCIF, in partnership with Essilor of America, trademarked a low-cost “Lion Lens” that NJLERC can now use along with new donated eyeglass frames or “Lions frames.” For the first time, Lions will have access to quality low-cost lenses that may be used to fill prescriptions from licensed eye care professionals willing to donate free eye exams to poor, sight-impaired people in local communities. In New Jersey, the pilot program will allow local Lions Clubs to refer those in need for a free eye examination by completing the VISION USA referral application. Patients meeting the financial criteria will be scheduled for appointments with volunteer VISION USA optometrists at no cost. Read more.

New from Seraphin

“Seraphin reinvents the sunglass by creating pieces abundant with personality and sophistication through vintage inspired designs and unparalled artistry, further emphasized by the unveiling of the Romantic Heroine Collection,” according to Midwest Lens. “These elegant and intriguing sun styles bring together timeless shapes of the past with revitalizing and striking color combinations to evoke a renewed sense of feminine power and beauty.” Read more.

VSP Optics Launches BluTech Lenses

The VSP Optics Group will launch Unity BluTech lenses this week at Vision Expo East. Infused with natural melanin and ocular lens pigments, the lenses protect the eyes from harmful, high-energy blue light. Blue light, the most harmful light that penetrates all the way to the back of the eye, is radiated by fluorescent and CFL light bulbs and the screens of computers, tablets, smartphones and televisions. Read more.

Read more about VSP Optics Group: http://opticalceu.blogspot.com/2012/03/vsp-optics-expanding-unity-line.html.

Essilor released a similar lens: http://opticalceu.blogspot.com/2013/02/new-lens-from-essilor-controls-emission.html.

Orbis Air Hospital Teams Up with Crestron

“In a world first, eye care company Orbis International has teamed up with telecommunications company Crestron, to equip and MD-10 aircraft with a variety of telecommunications and mHealth services. The aim of the aircraft is to provide eye care to the developing world,” according to Health Care Global. “The aircraft, donated by FedEx, will be equipped with an operating theatre, laser treatment room, communications center, recovery room, audio-visual/IT room and a 46-seat classroom.” Read more.

Advantica Launches Online Mail Order CL Program

Advantica, an ancillary benefits company, has launched an online mail order contact lens program called AdvanticaContacts.com. The website reportedly offers competitive pricing and an extensive selection of contact lenses.The program is available to members covered by vision plans administered by Advantica for employer groups and health plans, as well as the general public. The general public receives discounts on mail order contact lenses. Members have the added value of reimbursement on qualified purchases based on their plan coverage allowances. Read more.

New from Argyleculture

“Argyleculture Eyewear by Russell Simmons captures a degree of irreverence and unpredictability through bold styling and modern design elements,” according to Midwest Lens. “Clapton and Rodgers combine updated retro and modern shapes with fashion-forward accents for a custom look. Both frames offer a larger fit story without forsaking style and offer spring hinges to ensure a comfortable fit.” Read more.

B+L and Walgreens Team Up to Create ECP Locator

Bausch + Lomb and Walgreens created SightSense, an online and in-store education program to improve eye health awareness. The program features a special eye health section on Walgreens.com that provides tools, information and resources to help consumers become informed and proactive in their eye health, including a PSA-like video that illustrates the connection between eye health and overall wellness, as well as an eye health assessment test to screen for common problems. The website also provides an eye care professional locator for consumers to find an eye doctor near them, as well as a list of upcoming in-store events. Read more.

Patrick Dempsey—the New Face of Silhouette Eyewear

Between his role of Dr. Shepherd, a neurosurgeon, in Grey's Anatomy and his participation in the next 24 Hours du Mans, Patrick Dempsey is the new face of the Austrian brand Silhouette. Present at the official launch of Silhouette "An Icon for an Icon" at MIDO (Milan) on March 4, Dempsey said lightness, comfort and style have always been the qualities they are looking for glasses. The actor now has its own personally tailored pair. Silhouette chose Patrick Dempsey for his playful and genuine personality. Read more.

Lulu Frenchie Turns Sunglasses into Advertisements

“Lulu Frenchie is changing the face of advertising by turning sunglasses into billboards. The French company has taken customized apparel to another level, offering customers the ability to customize their sunglass lenses with logos, messages and images that do not affect vision.” So goes the post on Business News Daily. “Customers are not the only ones taking note, though. Companies such as Playstation, Mini, McDonalds and Vogue Paris have all used Lulu Frenchie in advertising. With the backing of some of those top companies Lulu Frenchie has sold 500,000 pairs of sunglasses since opening in 2010. That growth and popularity has helped the company become the top eyeglasses advertiser in Europe.” Read more.

Long-Thought Cause for Children Eye Disease Disproved

“Vision scientists long have thought that lack of very long chain fatty acids in photoreceptor cells caused blindness in children with Stargardt type 3 retinal degeneration, an incurable eye disease,” writes Science Daily. “But researchers at the University of Utah's John A. Moran Eye Center have shown in a new study that lack of these fatty acids does not cause blindness, meaning that the search for the mechanism that robs children of their sight must start anew.” Read more.

Optogenetic Technology Gets Patent Notice of Allowance

“Technology to restore vision through the use of a component of green algae developed by Dr. Zhou-Han Pan, professor and scientific director of the Ligon Research Center of Vision at the Kresge Eye Institute at Wayne State University, and licensed to RetroSense Therapeutics” has received a Notice of Allowance for U.S. patent application (No. 12/299,574) from the U.S. Patent and Trademark Office, according to a post on Medical News Today. “The notice broadly covers methods of restoring visual responses with a variety of optogenetic compounds.” Read more.

New Sports Glasses from Rec Specs and ADS

Kids Sports Glasses worn under a helmet have traditionally been more susceptible to fogging due to their lack of ventilation. The new Rec Specs Slam Goggle combines the original Slam Glasses design with their Maxx-21 goggle design. The resulting prescription Rec Specs model fits securely under a helmet like the Maxx-21 and vents heat away from the face like the Slam Glasses. Read more.

New from Siempre Verde

In perfect time for spring, Siempre Verde launches a new line of sunglasses and prescription eyewear that links environmental awareness and passion for design. With its direct Spanish translation to “forever green”, Siempre Verde aims to rally support for worldwide environmental efforts. The company’s collection uses only bamboo and sustainable woods like ebony, birch, and zebra wood. Read more.

New from Alexander McQueen

Alexander McQueen introduces the Heroine collection, its latest range of sunglasses for Spring/ Summer 2013. Reminiscent of the fashion house’s signature day bag the Heroine, this new range features a soft curved silhouette and a distinctive metal cut out in the frame. The two styles in the collection are oversized one with round shaped lenses and one with square. The Alexander McQueen logo is engraved in the metal insert. This new range is available in a muted colour palette including tones of coral, Havana (tortoiseshell), brown, black and blue. There is a also degrade of blue and orange available as well as styles with two tone contrasting colours such as coral and brown and white and black. Read more.

New from Vogue Eyewear

“There are so many ways – and so many occasions – to say ‘I love you.’ This year, Vogue Eyewear has created a new special collection to do just this: tell our beloved ones that they are in our hearts. And it does it by introducing a beautiful new collection consisting of two glamorous models that perfectly reflect Vogue Eyewear’s style and inspiration: audacious, trendy, colorful, contemporary.” That’s a report from Midwest Lens. “A joyous and adventurous spirit has always been at the core of Vogue Eyewear’s creations, and it is by keeping in mind the dazzling dynamism and eclectic and refined flair of today’s woman that Vogue has designed the perfect ‘Gift of Love’ to celebrate love in every form and time. The Gift of Love special collection presents two stunning acetate Sun styles designed for women looking for updated shapes, great colors, ultimate trends and eye-catching features, such as the crystal heart shaped detail applied on the outside of each model’s temples.” Read more.

Florida MD Claims ODs Asking for Too Much

“As an ophthalmologist, I am proud to say that the citizens of Florida have the best eye care of any state in the country. This is undoubtedly due to the thousands of outstanding ophthalmologists and optometrists who have been working side by side and in cooperation with each other for decades. Unfortunately, that quality of eye care is in serious jeopardy.” So goes a Miami Herald post. “This year a trade group of well financed optometrists — who are not medical doctors — are rushing the Legislature to pass legislation (SB 278 and HB 239) that for the first time in this State’s history would allow optometrists to prescribe a vast arsenal of potentially dangerous oral medications with absolutely no patient safeguards. If passed, this legislation would be one of the most liberal prescribing laws in the country, and would have none of the patient safety measures that are in the laws in other states. Simply put, these bills would give the Board of Optometry unbridled power to authorize optometrists to prescribe any drug except Schedule I and II narcotics.” Read more.

Teenager’s Non-Profit Raises Money for Eyecare

“Niko Skrivanos has worn eyeglasses since he was 2 years old and needs them every minute he’s awake,” notes the Eagle Tribune. “He’d be happy if he could have 20/20 vision but at least Niko, 13, the son of Konse and Lorna Skrivanos of North Andover, never had to worry about being able to afford an eye examination or spectacles. As he got older and became aware that there are many children who need glasses but lack the means to pay for them, he decided to do something about it. So two years ago, he founded Eye-See, a nonprofit charity that raises money to pay for eye exams and corrective lenses for children whose families are having a hard time making ends meet.” Read more.

Report about Online Eyewear

Knoji, a leading provider of consumer reviews and information, is marketing a new consumer guide comparing some of the leading online eyeglasses companies. According to this report, Zenni Optical has the best interface for browsing and searching products, FramesDirect offers a huge selection of frames including contact lenses, and GlassesUSA has the best no risk refund policy. Knoji's new consumer guide aims to help consumers choose the best company and provide useful comparison between the different companies. Read some of its analysis.

New from Gold & Wood

Gold & Wood, world renowned for its elegantly hand crafted Eyepieces™, unveiled today the redesign of the company's brand and logo with a refreshed focus on the magical element that connects us all to the soul and aura of the classic world. Life is moving at an increasingly rapid pace and with everything being accomplished at quicker speeds, we are disconnecting further from life itself. By taking the time to hand craft the world's most elegant Eyepieces™ from exquisitely coveted materials, Gold & Wood is awakening the magical process of life that brings each owner back in touch with the world that surrounds us. Gold & Wood's elegance and uniqueness enable the company to transcend standard luxury eyewear. It is for this reason that Gold & Wood doesn't simply create glasses or eyewear, but rather, Eyepieces™. Akin to an elegant piece of art worthy of admiration and wonder, Gold & Wood is propelled above and beyond the normal realm of luxury. Read more.

Transitions and Davis Vision Screenings at ADA Expo

Transitions Optical, Inc. in  partnership with Davis Vision optical retail stores, today joined the American Diabetes Association (ADA) in New York City to educate and motivate consumers to visit an eyecare professional regularly for comprehensive eye exams that help with the early detection of diabetes and the development of certain vision conditions. Transitions Optical and Davis Vision will offer free vision screenings during the ADA Expo on Saturday, March 9, from 10 a.m. to 4 p.m. in booth #431 at the Jacob K. Javits Convention Center.

New from Adidas

“Vanilla Bar in the heart of London’s Westminster opened their doors last night for the official launch of Adidas Customise eyewear; the newest addition to the Adidas Originals range,” writes the British website The Upcoming. “The idea of the new range is to allow creative individuals to incorporate their own personal style into Adidas eyewear by creating a pair of glasses from scratch, choosing from hundreds of different frame shapes, colours and lenses.” Read more.

New from Oga

“Öga is thrilled to introduce the second generation of Viträ! Beautiful wood is paired with colored synthetic glass (PMMA) to once again confirm Öga’s technical prowess, creativity, and unparalleled design. Refinement is achieved through attention to detail: wooden temples gradually narrow, like the branches of a tree and reveal light through the glass.” That’s the company’s post on Facebook. Read more.

Alcon Releasing New Daily Disposable CL

“Executives from Alcon Laboratories discussed the technology behind the company’s new daily disposable contact lens as well as its plans to launch it in the U.S. later in 2013, here at a press conference during the SECO meeting,” according to a post on Healio Optometry. “Richard E. Weisbarth, OD, FAAO, Alcon vice president of professional affairs, said that the European launch of the lens is ‘doing fantastic,’ and the lens will be launched in the U.K. this week.” Read more.

New from Persol

“Persol…is paying tribute to the world of photography with a unique collection: Persol Reflex Edition. Capturing beauty for over a century, cameras have made it possible to save endless images of the world which surrounds us, and fix them in time and as the memories of generations. The same magic and poetry concealed behind the development of film finds expression in the uniquely Italian artisan production of every pair of Persol eyeglasses,” according to Midwest Lens. “Consisting for the first time of an optical model (PO 3044V) and two sunglasses models (PO 3046S and PO 3047S) featuring Polar and Photo-Polar lenses, Persol Reflex Edition is inspired by vintage-design analogue cameras reinterpreted using modern technology: a fascinating and modern cult object which has captured the memories of generations and reshaped history and the visual arts.” Read more.

3i Acquisition to Make It Brazil’s Largest Eyewear Retailer

“3i Group , which agreed to acquire Brazil's Óticas Carol with a group of buyout funds, expects Brazil's No. 2 eyewear retailer to rise to the top spot by year-end after almost doubling existing stores, a senior executive at the British buyout firm said on Friday,” according to a Reuters report on Yahoo! Finance. “Under the expansion plan designed by 3i and its partners, Siguler Guff and Neuberger Berman Inc, between 150 and 200 Óticas Carol stores will be opened by December, Marcelo Di Lorenzo, a partner and head of 3i's Brazilian unit, said in an interview. The company currently operates 490 stores, most of them franchises, in 235 Brazilian cities.” Read more.

TN MDs Oppose Bill Giving ODs the Right to Inject Local Anesthesia

The Tennessee Academy of Ophthalmology is opposing a recently filed bill (SB220/HB555) which, as amended, would allow optometrists to inject local anesthesia into the delicate tissue surrounding the eyelid in order to perform surgery. Optometrists are currently restricted to using topical anesthetic to remove what they call “lumps and bumps.” The legislation reportedly would allow optometrists to perform more advanced surgical procedures that require an injectable anesthetic. Read more.

KnoxNews reports that “Jeremy Diamond, an optometrist who practices in Morristown and Newport, Tenn., said providers like himself are already allowed to inject steroids and antibiotics. They can only apply a topical anesthesia, which Diamond said takes 30 to 40 minutes to become effective.” Read more.

New from Vogue

“Vogue Eyewear announces that Eva Mendes is the new face of its communication campaign. A breathtaking beauty, fashion muse and internationally-acclaimed actress, Eva’s talents are multifaceted: she is perfectly in line with the playful and youthful spirit of Vogue Eyewear,” reports Midwest Lens. “The charm of her divine beauty is simply enchanting, on screen as well as in person and in photos. Her glamour is enhanced in Vogue Eyewear’s new Spring/Summer 2013 communication campaign. Shot on a sunny October day at Modern 01, a majestic house overlooking West Hollywood, the campaign is made up of six bright and colored images that truly capture the essence of Eva. The master behind the lens was once again Mario Testino, one of the world’s best-known and beloved photographers.” Read more.

New Kids Line from Hilfiger

The Tommy Hilfiger Group has introduced its new sunglass and optical frame models for kids. The new junior models, designed for children 8 to 12 years old, draw inspiration from Tommy Hilfiger’s classic, American, cool lifestyle with a youthful, creative twist. Read more.

MDs Say Medicare Cuts Will Hurt Individuals Needing Eye Care

As the federal government assesses an $85 billion reduction in its 2013 budget, an included 2 percent Medicare cut will hurt beneficiaries who need medical eye care, according to ophthalmologists – medical doctors who specialize in the diagnosis, medical and surgical treatment of eye disease. In a survey conducted by the American Academy of Ophthalmology, approximately 72 percent of responding member physicians predicted they would be forced to make decisions that will negatively affect the ability of their Medicare patients to receive the highest quality of medical care.
Specifically, 43 percent of ophthalmologists said they would be forced to close their practice to new Medicare beneficiaries or restrict the number of new program participants they see, while 28 percent predicted they would have to limit access of their current Medicare patients to urgent-care treatment only.  In addition, nearly 11 percent of respondents said they would be forced to consider changing or ending their participation status in the Medicare program. Read more.

Wiley X Partnering with Harley-Davidson

“Leading premium performance eyewear manufacturer Wiley X®, Inc. has announced a new partnership with Harley-Davidson Motor Company, the result of which will be an extensive line of new Harley-Davidson® Performance Eyewear by Wiley X sunglasses,” according to Midwest Lens. “The initial collection introduced included 32 styles and phase II launch will include 8-10 Harley-Davidson exclusive frame/lens combinations available to motorcycle enthusiasts everywhere through the worldwide Harley-Davidson dealer network.” Read more.

Younger Releases Transitions Vantage Image Polycarbonate Lens

Younger Optics has released Transitions Vantage Image Polycarbonate. Transitions Vantage lenses from Younger Optics are the next breakthrough in photochromic technology. With a slight tint indoors, automatically darkening outdoors, they provide 100% UV blocking and variable polarization - polarization that increases as the lenses get darker. The new Image polycarbonate lens is available in more materials and treatment combinations than any other progressive and works well in all frames, including wrap, drill-mounted, even fashionable small frames.

Bloggers Who Track Eyewear’s Fashion Side

“Phil Birnbaum and Tim Chan started wearing prescription eyeglasses when they were still in grade school — back when eyewear — particularly for children — was functional and selection was scant,” reports the Toronto Star. “Now all grown up, Birnbaum and Chan have turned their early experiences with eyewear into a fashionable blog, Thespectacled.com. In a revenge of the nerds turn, they’ve gone from geek to chic.” Read more.

Patent Allowance Allowed for Treatment of Retinitis Pigmentosa and AMD

The U.S. Patent and Trademark Office has issued RetroSense Therapeutics a Notice of Allowance for U.S. patent application (No. 12/299,574), which covers methods of restoring visual responses with a variety of optogenetic compounds. Specifically, the allowed application includes claims covering methods of restoring visual responses by delivering channelrhodopsin and variants thereof, as well as halorhodopsin to retinal neurons – with or without the use of cell-type specific promoters, including mGluR6 (Grm6). The subject opsins have been studied extensively and published on as means of vision restoration in retinal degenerative conditions such as retinitis pigmentosa and dry age-related macular degeneration.

FDA Warns Internet Vendors of Decorative Contact Lenses

“FDA regulators this week issued a letter to online distributors, warning them to obey federal law or face punitive measures,” reports Mass Device. “Healthcare authorities reviewed a series of internet vendors which market decorative contact lenses, which do not help with vision but only change the appearance of the eye. Even though the lenses don't provide visual improvement, they do require a prescription by law, FDA regulators noted. ‘We advise you to review your websites, product labels and labeling, and promotional materials to ensure that the claims you make do not adulterate or misbrand your products,’ the FDA said. ‘Failure to promptly correct violations of the FDCA may result in enforcement action being initiated by FDA without further notice.’” Read more.

New from Rye&Lye

“A weave of leather, a touch of velvet, a sliver of wood – unusual details expressing a harmonious elegance. The new Rye&Lye models reflect the style of the brand that has captured people with its own way to make a statement,” writes Midwest Lens. “Past meets future, following a “future retro” vision where traditional elements and classic shapes are portrayed in a modern way. A path midway between art and design, Rye&Lye frames are designed for those who live the luxury as an intimate feeling, authentic and personal expression of his own personality, without ostentation.” Read more.

Overnight Orthokeratology (OK) Brings “Rapid” Improvement, Says Study

“A contact lens technique called overnight orthokeratology (OK) brings rapid improvement in vision for nearsighted patients,” according to Science Daily. “Now a new study shows that OK treatment works mainly by flattening the front of the cornea, reports a recent study, "Posterior Corneal Shape Changes in Myopic Overnight Orthokeratology," appearing in the March issue of Optometry and Vision Science.” Read more.

Celebrating “Save Your Vision Month”

Visionworks and Independence Blue Cross (IBC) of southeastern Pennsylvania have teamed up to support Save Your Vision Week, March 4 - 8, 2013. During the week, the two organizations will provide educational and communications tools about the importance of vision care to customers and members as part of American Optometric Association’s Save Your Vision Month, notes a Visionworks spokesperson. Particularly relevant to this year’s educational efforts is the growth among children and adults of Computer Vision Syndrome (CVS), an eye disorder that has arisen with the increased use of electronic devices. Symptoms of CVS include headaches, fatigue, dry eyes, and blurred vision. Read more.

The American Optometric Assn. is taking a slightly different approach:

Everyone’s heard the saying “you are what you eat.” Well, it’s true for your eyes as well as for your heart, bones and teeth. During AOA’s Save Your Vision Month, the AOA reminds Americans that caring for eyes includes looking carefully at what you eat.

Six nutrients ― antioxidants lutein and zeaxanthin, essential fatty acids, vitamins C and E and the mineral zinc ― have been identified as helping to protect eye sight and promote eye health. Because the body doesn’t make these nutrients naturally, it’s important that they are incorporated into a daily diet and, in some cases, supplemented with eye vitamins.

Read more.

Carrera Ignition NIght Coming to a City Near You

It was in the Fabbrica del Vapore in Milan--a post-industrial setting—where Safilo tooks its guests to the Carrera Ignition Night #1 on a journey through Carrera’s 57-year history. Four thematic installations displayed the Carrera 2013 eyewear collection, unveiling the brand’s philosophy and design. Carrera’s new identity now has four different personalities, albeit with a common theme: passion for a world that evokes strong emotions, yet combined with a sophisticated style and an urban atmosphere, as well as unmistakable, original design. Similar events will be held in Madrid (March 20), New York, Beijing and Sao Paolo, revealing the brand’s “racing heritage” to the world. Read more.

Just When You Thought There Was Enough Competition…

BluePromoCode has created a selection of promotions and discounts on eyewear offered by online retailers. They offering deals for online purchases of frames, prescription lenses and sunglasses, according to a company spokesperson. Just like real-word optical shops, the online variety also has watched as sales softened as consumers buy new eyewear less frequently, spend less per item, and look for two-for-one deals. Read more.

Local Police Force Creates Its Own “Google Glasses”

“Laurel police officers will start wearing small video cameras on their sunglass or headgear to record interactions with citizens and help resolve disputes over facts, reports WJZ-TV,” notes the Washington Examiner. “Police Chief Richard McLaughlin tells the Baltimore CBS affiliate that the cameras are already used for training, and he wants to use them when officers execute search warrants and other operations.” Read more.

New Campaign for Mykita Mylon

“Mykita Mylon blurs the border between fashion and sports, and this year’s campaign emphasizes the influence from both worlds in the collection. For the 2013 lookbook they have teamed up again with the Amsterdam based photography studio Scheltens & Abbenes to create a campaign that illustrates the aesthetic interactions that originated the look of the collection.” That’s the word from Midwest Lens. Read more.

Elle magazine has the following to say about the line: “For Spring 2013, eyewear brand Mykita drew  inspiration from a particularly artistic crew: Jeff Koons and Erwin Wurm. The two new balloon-style frames, titled Egon and Emil, feature sculptural elements that these contemporary artists are known for.” Read more.

Camera, Algorithms, and Implants Help Blind See

“Images have been transformed into pixels and projected onto a headset to help the visually impaired in everyday tasks such as navigation, route-planning and object finding,” according to Medical News Today. “Developed using a video camera and mathematical algorithm, the researchers from the University of Southern California hope the pixels can provide more information and enhance the vision of patients already fitted with retinal implants.” Read more.

Houston Eye Assoc. Foundation and PBT Raise Money at Houston Eye Ball

“Houston Eye Associates Foundation and Prevent Blindness Texas hosted their fourth annual Eye Ball on Friday, February 22, at the Hilton Post Oak Hotel. The two local, not-for-profit organizations raised much needed funds to further their mission of preserving sight by providing critical eye care to those in need,” reports The Memorial. “Honoree Tom Barber was recognized for his life-long commitment to vision care and the development of national strategic partnerships for VSP Vision Care and numerous vision programs benefitting Texans – most notably Diabetic Eye Care and Voluntary Vision. A national leader in vision benefits and services, VSP has invested over $150 million to provide free eye care to over 775,000 patients across the United States.” Read more.

New Genetic Factors Associated with AMD Discovered

An international group of researchers has discovered seven new regions of the human genome—called loci-that are associated with increased risk of age-related macular degeneration (AMD), a leading cause of blindness. The AMD Gene Consortium, a network of international investigators representing 18 research groups, also confirmed 12 loci identified in previous studies. The findings are reported online today in the journal Nature Genetics. Supported by the National Eye Institute (NEI), a part of the National Institutes of Health, the study represents the most comprehensive genome-wide analysis of genetic variations associated with AMD. Read more.

Irish Opticians Launch a Campaign Aimed at Teen Eye Health

“Opticians in Ireland have today launched a campaign calling for improved eyecare services for 12 to 16-year-olds, who are “falling into a gap” in current services,” reports The Journal. “EyeZone, which represents almost 100 independent opticians across the country said approximately 10 per cent of children up to the age of 12 require glasses or contact lenses, while more than 20 per cent need them by the age of 16.” Read more.

Another BODO (Buy-One, Donate-One) Eyewear Company Pops Up Online

“Like most people, Katrina Shaw is shocked when she sees eyeglasses selling for upwards of $300,” says the post on The Record. “As she did some research into that question, she discovered a huge industry that is dominated by one major player behind many of the big fashion brands. Then, when she visited Peru with a Wilfrid Laurier University student organization last August, she met people with visual impairments who can’t afford proper prescription eyeglasses. So, she thought, why not make affordable eyeglasses for people in North America, and add a socially responsible element to the business by donating a pair of glasses to someone in a developing country for every pair bought here?” She started Edgar Bruce Eyewear. Read more.

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Nationals Check More Than Their Eyes on the Ball

“During spring training last year, Corey Brown was sure his eyes were the reason he kept striking out. The Washington Nationals outfielder had 20/15 vision and never needed contact lenses or glasses, but he couldn’t always pick up off-speed pitches out of pitchers’ hands and react while batting. The communication between his eyes and brain just wasn’t happening fast enough,” notes a story from the Washington Post. “The team’s consulting eye doctor, Keith Smithson, recommended Brown do a variety of drills to improve the problem: toss around colored balls, field a ball with corners that made it roll unpredictably, and catch a tennis ball on one leg while wearing a pair of glasses that make it harder to see by creating a strobe-like effect. Brown made the exercises part of his routine. He enjoyed a career-best season in Class AAA Syracuse last year, cutting down his strikeout rate, raising his batting average to .285, launching 25 home runs and earning three call-ups to the big league team.” Read more and see the video “Eye Science in the Dugout” at the WP site.

Technorati Tags: Washington Nationals,Corey Brown,eye health,Eye Science in the Dugout

AllAboutVision: 100 Million Served

AllAboutVision.com has served its 100 millionth unique visitor since the launch of the website on January 2, 2000. Unique site visitors are measured weekly, currently by Google Analytics.
Today AllAboutVision.com serves more visitors in two weeks than in its entire first year online, and the site is widely acknowledged as the leading online consumer resource about eye health and vision correction. The AllAboutVision.com team thanks the advertisers listed below which, over 13+ years, have enabled the growth of the website and the education of millions of eye care consumers.

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IPO Values Bausch & Lomb between $9 Billion and $10 Billion

“JPMorgan Chase (JPM), Bank of America Merrill Lynch (BAC) and Citigroup (C)will lead an initial public offering of eye care company Bausch & Lomb, Reuters said, citing knowledgeable sources.” That’s the start of a post from Investors.com. “The planned IPO is expected to value the company at $9 bil-$10 bil. Private equity firm Warburg Pincus, which selected the underwriters, is exploring possible sale of the company if timing isn't right for an IPO, the report said. The fin'l institutions declined to comment. JPMorgan shares fell 0.02% to 48.91, BofA rose 1% to 11.34 and Citi rose 0.3% to 42.11.” Read more.

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New from Crooks & Castles

“As part of their upcoming Spring 2013 accessories collection, Crooks & Castles had brought back some of their popular eyewear pieces,” according to Baller Status. “2013 sees the return of their Violento and Ladron frames, as well as seven new styles -- including the Castillo, the Triumph, the Trill, the Pharoah, and the Dunns. Most of the styles come in black with gold accenting, while a few have a tortoise option.” Read more.
It also reports about Super Sunglasses. “Super Sunglasses has begun rolling out a slew of new eyewear frames for the 2013 seasons. There's several updates on original silhouettes, along with new incarnations of its more recent styles. Grounded by the Classic in various colorways, the new releases also include versions of the America, Luciano, and Ciccio frames in updated iterations.” Read more.

Technorati Tags: Crooks and Castles,Eyewear,Super Sunglasses,Sunglasses

New from Moscot

Moscot launched its 2013 Sun Collection comprised of three sets of intimately paired styles that complement each other in fit, size, and color: Beaumont and Victoria, Carrington and Duchess; and Shepard and Tanner. The collection borrows signature features from iconic styles of the 1960s - 1980s, including oversized frames, rich, new colors, and exposed metal armatures layered between acetate. It comes with new, oversized, soft cases designed specially for these new styles, along with Moscot branded sunscreen. The launches with a quirky and surreal new campaign featuring Moscot friends and family adrift in the East River and a pool in Long Island. The campaign was conceptualized and photographed by Moscot Co-President Wendy Simmons and Art Director Louie Lepore. Read more.