Willow Smith Models for Chanel Eyewear

"She’s a steady part of the Chanel family and is featured front and center in the brand’s latest eyewear ads. Long-time Chanel muses Kristen Stewart and Gisele Bündchen had to sit this one out, as Chanel Creative Director Karl Lagerfeld photographed his most recent muse, Willow Smith, for the house’s fall/winter ad," goes the Forbes post. "The campaign marks a first for the 15-year-old daughter of Will Smith and Jada Pinkett Smith. Willow’s Chanel campaign debut was announced earlier this year in March, following Chanel’s fall/winter 2016 fashion show at Paris fashion week." Read more.

Eyeglasses Age Sports Legions, According to Sports Illustrated

Yesterday was "National Eyewear Day, which is definitely just a made-up holiday. But it gives us an excuse to imagine what the biggest names in sports would look like if they wore glasses. Basically, they’d all look about five years older." That's the opening of a picture essay in Sports Illustrated. Read more.

Choo Extends Licensing Agreement with Safilo

"Safilo Group and Jimmy Choo have announced the early renewal and extension of their eyewear licence agreement," according to the Moodie Davitt Report. "The deal has been extended to 31 December 2023 and covers the design, manufacture and distribution of the Jimmy Choo eyewear collection. The new agreement has also been expanded to include a men’s eyewear collection. Slated for January 2018, the first Jimmy Choo men’s capsule edition will debut in the brand’s boutiques and a worldwide selection of leading optical stores." Read more.

Cazal, Celebrates Being on Middle Age's Cusp

"It was a room of who’s who in the Flatiron District in Manhattan for the Cazal Eyewear 40th Anniversary celebration," notes the Huffington Post. "The eyewear line worn by some of the biggest stars on the planet, like Beyonce and Jay-Z who have plenty of times been spotted courtside at NBA games or out and about wearing the luxury eye brand. The setting was LimeLight Studios and it was filled with a number of celebrities who partied to latest tunes but also got to take in forty years of Cazal history." Read more.

Elie Tahari to Launch Eyewear Line This Summer

"Elie Tahari will launch eyewear this summer. The New York-based brand will deliver an assortment of optical designs to select retailers beginning this June," reports WWD. "The brand has partnered with licensing firm Colors in Optics Ltd., which also produces eyewear for Moschino, Missoni and Vince. Designs — which will retail from $185 to $285 — are handmade and have been crafted in an array of colors and fabrications." Read more.

Fendi Hooks Up with Spotify to Sell Eyewear Online

"On Fendi’s ecommerce site, consumers are invited to 'listen to music with fresh eyes,' as they first pick a track from Couer de Pirate that best reflects their mood," reports Luxury Daily. "For instance, picking the song 'Golden Baby' will bring up a Spotify playlist that includes pieces such as Tyga’s 'Hard for You,' 'Yellow Submarine' from The Beatles and 'Lemon Tree' by Fool’s Garden. Once they have listened to the playlist, consumers can click to discover their Eyeshine, which brings up product information and the opportunity to shop online." Read more.

Clément Chabernaud Models Hugo Boss's New Line

"Luxury fashion house Hugo Boss have been extremely busy this year and as a result of their efforts, they have just launched the new ‘Master the Light’ collection featuring model Clément Chabernaud," writes D'Marge. "The pieces feature some very smart designs that resonate the modern and chic approach that Boss is using to differentiate their pieces from the crowded market. The classic frames feature a host of new materials, textures and hues to satisfy the most discerning tastes. Star pieces to keep an eye on in the range are the Clubmaster and Rectangular series sunglasses which use finishings such as woodgrain and carbon fibre to stand out." Read more.

Safilo and Marc Jacobs Launch New Eyewear Line

"It might have been a Tuesday night, but that didn’t stop the 500 attendees who RSVP’ed for Marc Jacobs’ dance party from showing up and partying hard at the Old School Gym in Soho. The shindig, which celebrated the designer’s Spring 2016 eyewear collection, was inspired by the Ziegfeld Theater, where Jacobs presented his Spring/Summer 2016 runway collection." That's the word from Fashion Week Daily. Read more.

Vincent Cassel New Image for Vuarnet

"Vincent Cassel models a pair of sunglasses in this new campaign image for eyewear brand Vuarnet," writes Just Jared. "The 49-year-old actor, best known for his work in Black Swan and the Ocean's movies, is seen in a new photo shoot and video feature." Read more.

The 49-year-old French actor, best known for his work in Black Swan and the Ocean’s movies, is seen in a new photo shoot and video feature.

Source: Vincent Cassel Is Eyewear Brand Vuarnet’s New Face | Fashion, Vincent Cassel : Just Jared | http://www.justjared.com/2016/04/20/vincent-cassel-is-eyewear-brand-vuarnets-new-face/?trackback=tsmclip

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Tom Ford Releases New Eyewear

"World renowned American fashion designer Tom Ford has released a special collection of sunglasses and optical frames," writes Super Yachts. "The collection comprises 11 pieces – five sunglasses and six frames – to mark the fact that it is 11 years since Tom Ford entered into the eyewear industry. The eyewear features a variety of exotic materials including real buffalo horn, high-grade Japanese titanium and photochromic lenses that darken and lighten automatically, depending on the light conditions." Read more. Tom Ford, Sunglasses, Eyewear,

Shaq Collaborates with Zyloware

Zyloware Eyewear is now collaborating with basketball great, Shaquille O’Neal with the launch of a men's line in the next few months, reports Zyloware. The renowned athlete is a 4-time NBA champion, NBA TV analyst, author, PhD, comedian, actor and now fashion designer. The collection includes a variety of shapes in full rim and semi-rimless styles in a range of color accents and authentic styling. The collection has contrasting pops of color highlighted on the frame, sporty temple tips, adjustable library temples,and extended fit sizing. Read more.

Steven Alan Renews Eponym Licensing Agreement

"Steven Alan has renewed its eyewear licensing agreement with Eponym, to design, produce and distribute its optical and sunglass designs through March 2021," according to WWD. "The brand first launched its eyewear program in partnership with Eponym in 2013. The label says that its eyewear sales have doubled each year throughout their initial three-year contract. In 2015, Eponym opened two Steven Alan Optical brick-and-mortar units in New York. As part of this renewed agreement, Eponym has agreed to open between five and 10 more stores in the next five years. The first in this grouping will be a West Village location in Manhattan, to open in April." Read more.

Safilo Enlists Marcel Wanders to Design Eyewear Collection

"Great designers transcend mediums—a point that Safilo, one of the largest and oldest manufactures of optical frames, ostensibly embraces, considering that it has enlisted the talents of Marcel Wanders for new collection of eyewear," notes Forbes. "Though relatively unknown in sartorial circles, Wanders is noted for being one of the most prolific product and interior designers working today. So much so that the New York Times christened him the “Lady Gaga of the design world.” And just like the songstress, Wanders seemingly never fails to showcase works that are bold, modern, and appeal to a diverse range of consumers." Read more.

New Gwen Stefani Eyewear and Sunglasses from Tura

"Just in time for spring, Tura Inc. and Gwen Stefani have launch their new line of sunglasses and optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands," notes Fashion & Style. "The L.A.M.B. collection, which includes 12 optical styles ranging from $195 - $275 and 13 sunwear styles ranging from $149 - $249, mixes luxury materials and complex constructions with street, rock and roll, and retro influences to deliver an edge and sophisticated glamour. Signature elements include custom metal tips, slotted screw heads and graphic interpretations of Gwen's signature black and white palette. gx by Gwen Stefani, which includes 12 optical styles beginning at $150, with sunwear to follow, tells an urban street story using bold color and expressive shapes. Metal accents throughout the collection give it an edge and distinctive rock and roll flavor." Read more.

New Dolce & Gabbana Sunglasses and Eyewear from Luxottica

"Luxottica has launched the latest optical and sun collection from Dolce & Gabbana, the Sicilian

Carretto Eyewear Collection," reports Moodie. "Taking inspiration from Sicily and traditional painted Sicilian carts, the eyewear range features the same decorative techniques used by the master craftsmen who once worked with the carts. Available in a numbered, limited edition of 100, the eyewear is crafted from Canaletto walnut and features a painted relief design on the front of the frames. The colors are applied by hand in the following order: red with yellow motifs, followed by blue, green then orange. According to Luxottica, no two pairs are the same, since the decorator’s hand renders each model 'completely unique.'" Read more.

Marchon and Lacoste Continue Deal

Marchon Eyewear, Inc., has renewed of its global licensing agreement with Lacoste. Originally signed in 2011, the long-term extension of the licensing agreement grants Marchon the rights to design, produce and distribute Lacoste-branded sun and ophthalmic collections. Read more.

Luxottica and Valentino Team Up

“Leading luxury eyewear maker Luxottica Group and the Valentino fashion house, have announced they signed a new and exclusive eyewear license agreement for the design, manufacture and worldwide distribution of Valentino eyewear,” notes the Hong Kong Standard. “The 10-year agreement will be effective from January 2017. The first collection presented under the agreement will be on the market from the beginning of the same year. Valentino eyewear will embody timeless elegance of the fashion house, taking inspiration from ready-to-wear collections and accessories, in a perfect balance between tradition and innovation in full respect of the DNA and the iconic values of the brand.” Read more.

Italian Frame Makers Reportedly Doing Well

“2015 was an excellent one in the post-economic crisis era for Italy's eyewear sector, industry experts said here on Friday,” reports the Shanghai Daily. “At the opening conference of MIDO, the Milan eyewear show which runs from Saturday to Monday, it was announced that in 2015, Italian eyewear production totaled 3.6 billion euros (3.9 billion U.S. dollars), up by 12.5 percent over 2014. In 2015, there were 870 companies in the country, 0.2 percent more compared to 2014. Exports of frames, sunglasses and lenses, which account for almost 90 percent of production by the sector, rose by 12.3 percent over 2014 to 3.4 billion euros. The main export market for sunglasses and frames in 2015 remained Europe, with 49 percent share of exports, followed by United States with 30.5 percent and Asia which absorbed 18.2 percent, posting a growth of 14 percent, with China at 42 percent. In terms of suppliers, imports from Asia continued to take the lion's share at 73 percent, figures showed. The Made in Italy was a driving factor for exports, MIDO president Cirillo Marcolin said. Sophisticated consumers are willing to spend more, so that higher costs for companies are more than offset by the benefits of product image and quality, he noted.” Read more.

Porn Actors Happy without Eyewear

For nearly six hours, members of California’s Occupational Safety and Health Standards Board listened too nearly 100 porn actors complain how proposed protective eyewear regulations for the porn film industry would ruin the “aesthetics” and “fantasy” of the porno film, said the LA Daily News. After all, who wants to see “Long Dong” Whoever or the Busty Babes of Brooklyn wearing protective eyewear? Read more.

Porn Stars Protest Eyewear Regulations

"More than 100 adult film performers plan to gather in Sacramento Thursday to protest an expected ruling by California regulators that mandates condoms and eyewear for actors on all porn sets statewide." That's the word from the LA Daily News. Read more.