Willow Smith Models for Chanel Eyewear

"She’s a steady part of the Chanel family and is featured front and center in the brand’s latest eyewear ads. Long-time Chanel muses Kristen Stewart and Gisele Bündchen had to sit this one out, as Chanel Creative Director Karl Lagerfeld photographed his most recent muse, Willow Smith, for the house’s fall/winter ad," goes the Forbes post. "The campaign marks a first for the 15-year-old daughter of Will Smith and Jada Pinkett Smith. Willow’s Chanel campaign debut was announced earlier this year in March, following Chanel’s fall/winter 2016 fashion show at Paris fashion week." Read more.

Cara Delevingne Stars in Chanel Film

Karl Lagerfeld filmed actress Cara Delevingne modeling Chanel's new line of sunglasses in the above film, reports the Prusuitist. Read more.

New Vintage Tweed Eyewear from Chanel

"Chanel has launched its spring/summer 2016 eyewear collection, and the brand's signature fabric is the reigning inspiration. Tweed has inspired three different mini-series for the new collection, which are available in both optical and protective eyewear options," reports Fashion Times. "Chanel's three mini collections in the Tweed series pay homage to Chanel's apparel design materials. There's the Denim Tweed collection which features several different styles of acetate frames. The frames are made to resemble woven tweed with bits of the multicolored quilted denim fused with a few grams of rubber for the temple pieces.The Vintage Tweed collection of retro-inspired square, cat-eye and oval acetate frames features a tweed weave adornment and steel gray, silvery or golden metal details. " Read more.

Lily-Rose Depp New Ambassador for Chanel

"In 2015 Lily-Rose Depp attended Chanel runway shows, then modeled in Chanel runway shows, landed her first editorial spread and is starring in her first major film. And as if that wasn’t enough to solidify her title as the most impressive 16-year-old on the planet, she just landed her very first Chanel ad campaign, joining the brand as their latest ambassador," gushes People Style Watch. "And (no surprise) she’s already a total pro. For her first role for the house, Depp’s fronting the Pearl eyewear collection, which includes staring in gorgeous editorial photos (shot by the brand’s creative director, Karl Lagerfeld) and an accompanying video (be advised: her Blue Steel is exceptionally fierce). She wears an adorable metallic-finished scalloped button-down and a pair of the pearl-adorned pink round-frame sunnies." Read more.

Kristen Stewart Continues as Chanel's Eyewear Model

"Actress Kristen Stewart rocks a pair of thick framed Chanel glasses in a new campaign for the fashion house's eye wear," reports UPI. "The black-and-white ads for the for the spring-summer 2015 collection were shot by Chanel's creative director Karl Lagerfeld and feature a series of close-ups of Stewart's profile." Read more.

Luxottica Keeps Chanel in the Fold

“Italy's Luxottica has extended a license agreement to produce and distribute Chanel-branded eyeglasses until the end of 2018, renewable for a further two years, the world's largest eyewear maker by revenue said on Thursday,” reports Reuters. “The relationship between Luxottica and Chanel dates back to 1999 when the French fashion house launched its first-ever eyewear collections, CEO Andrea Guerra said in a statement.” Read more.

Alice Dellal Promotes Chanel Eyewear

Alice Dellal is "back for spring/summer 2014, and there's not a hint of black - or her signature undercut hairstyle. Instead she lies on an unmade bed wearing pastel cardigans and sugary bouclé jackets, with delicate flowers entwined in her hair," reports the Telegraph. "But as Lagerfeld captured the socialite (whose family is estimated to be worth several hundred million), it appears she hasn't lost her mischievous side. The behind-the-scenes images below show the one-time face of Agent Provocateur and Mango pose jokingly with a pair of Chanel frames over her cardigan-covered face." Read more.

Lagerfeld Says His Eyewear Balances ‘Ugly Faces’

“You've got to hand it to Karl Lagerfeld, he certainly knows how to drum up a bit of publicity. Take this video for his eponymous label's autumn/winter 2013 eyewear collection for example; most creative directors would spout some nonsense about the inspiration behind the collection, and how the ergonomic design fits perfectly onto the face (or something like that). But not Lagerfeld, oh no.” That’s the report from the Telegraph. “‘They balance ugly faces and they make beautiful faces more beautiful," he says without a hint of sarcasm. What more could you want out of a new pair of glasses?” Read more.

Lagerfeld Shots Laetitia Casta for Chanel Eyewear

FashionGoneRouge reports that “Laetitia Casta looks futuristic in the spring 2013 eyewear campaign from Chanel. The French model and actress was photographed by the label’s Creative Director Karl Lagerfeld in a series of black and white images featuring transparent hats and floral accessories.” Read more.

Top Selling Sunglasses

Measured in sales, media exposure, Internet searches, and the experience of the purchasing manager for GlassesOnWeb.com, here are the top five sunglasses brands of 2012. See how your sales compare.

1. Ray Ban. This is reported to be the most popular brand among both celebrities and regular people supposedly because they look good on anyone and they come in a variety. The Wayfarers are the model most often seen on celebrities, with over 2,600 spots, according to CelebritySunglassesWatcher.com. Following closely are the classic Ray Ban aviators, the Clubmasters, and then several variations of these styles.

2. Chanel. If it’s Chanel, then it’s chic – this is what most fashionistas would say when faced with the choice of a designer brand, so says the company representative. The signature style of Chanel sunglasses is oversized and dark, like Nicole Richie and Ashley Olsen love to wear.

3. Prada. Prada and Miu Miu reportedly have been trendsetters this year. The Minimal Baroque collection is definitely a celebrity favorite, with fans among the Kardashians or Rihanna.

4. Tom Ford. A product of the Marcolin Italian group, Tom Ford sunglasses are characterized by an interesting type of semi-rim. Most frames feature lenses disconnected from the rim, which creates cut-outs at the sides.

5. Gucci. With sunglasses produced by the Safilo Group, Gucci has a long history of manufacturing quality goods, and is renown worldwide, which makes the customers trust this name. From Angelina Jolie to Miley Cyrus, everyone is a fan of their aviators, and some of their oversized, plastic frames have been sported by Gwen Stefani or Lauren Conra

Chanel Releases Fall 2012 Ad Campaign for Eyewear

"We may be in the middle of some summer heat, but fashion is already gearing up for winter. The September Issue is one of the biggest months for fashion magazines, which means brands are coming hard with their ad designs, and Chanel is no exception," reports the Global Grind. "After seeing all of the leaked pictures with their fall/winter collection, the leading fashion brand has officially released their ad campaign for their eyewear collection." Read more.

Chanel Says Yes to Evangelista, No to Schiffer

Fashionista notes that "the revival of ’90s supermodels continues. In her first Chanel campaign since that decade, Linda Evangelista is the newest face of Chanel Eyewear. She succeeds fellow ’90s supermodel and current (revived) Guess girl Claudia Schiffer. Should we just stop calling them ’90s supermodels and instead refer to them as forever supermodels? They can’t be stopped. Nor do they age." Read more.

Vizio Optic Carrying Chanel and Ray Ban Sunwear

Vizio Optic is carrying two new lines of sunglasses, Chanel and Ray Ban Wayfarers.

Chanel: It carries the Fall/Winter 2011 Prestige Collection, featuring the La Chaîne styles with its detailing in silver and gold. The CC logo accents the temples near the hinge.

Ray Ban Wayfarer: The line has received a vintage-inspired update with the Ray Ban Rare Prints sunglasses collection, featuring the Ray Ban 2140 sunglasses model in several Mondrian-esque patterns. Color 1085 is a translucent color block design in red, blue and orange that provides an amazing pop of color in bright light.

Chanel Goes with Schiffer

"Claudia Schiffer has long been the muse of Karl Lagerfeld, so it was unsurprising when he chose her to front his Chanel autumn/winter 2011-12 eyewear collection," says Vogue. "We took an exclusive look behind the scenes to see the German model in action as the face of the brand with which she is most associated." Read more.