New Eyewear from Miu Miu

"Interplay between experimentation and creativity is the common thread in the new Miu Miu eyewear collection," writes Midwest Lens. "Miu Miu’s creative spirit infuses the entire collection, highlighting an intriguing mix of ironic experimentalism and attention to detail. Each new model strikes the perfect balance between symmetric shapes and irregular profiles, an understated design and precious decorations, slim metal elements and colorful acetate details. For its new special project, Miu Miu reinterprets, with a glamorous flair, two iconic models of the celebrated Rasoir and Noir eyewear collections. The new glasses stay true to their identity yet evolve, combining the irregular shape for which they are renowned with dazzling crystal detailing." Read more.

Lupita Nyong’o Stars in Miu Miu’s New Campaign

“A&A Optical announces the release of four new ophthalmic and four new sun frames from luxury collection: Jimmy Crystal New York,” writes Midwest Lens. “The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New York was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations.” Read more.

New Video Promotes Miu Miu Eyewear

“The Spring/Summer 2014 Miu Miu eyewear collection has been given a fun and lighthearted interpretation via the release of its video for its Miu Miu SS14 Eyewear Collection video,” according to a post on the Fashion Times. Elle Fanning, Bella Heathcote, Lupita Nyong'o and Elizabeth Olsen make appearances in the video. “Take a look at the video below that was directed by Inez and Vinoodh while the music was by Porter Robinson and let us know your thoughts. Which piece from the SS14 collection do you like best? Do you think this video conveys the essence of the Miu Miu brand as you envision it?” Read more.

New Miu Miu Eyewear from Miuccia Prada

"Since 1993, Miu Miu has represented Miuccia Prada’s most personal and original vision, enclosing strong, innovative, elegant and sensual aesthetic elements in an eclectic and unmistakable style," according to Midwest Lens. "The new Miu Miu Winter 2014 season appears as an exercise in visual experimentation, a stratification of meanings joined together to narrate a story with cinematographic appeal....Rigorous and marked contours mix with frivolous colored details, like the lightness of the flush-cut lenses in contrast with the austere thickness of the temples. ...The choice of colors, from classic shades to bright transparent acetates, and the combination of different materials follow the experimental creative trend of Miu Miu Eyewear." Read more.

New from Miu Miu

“If Lizzy Caplan hadn't made a parody of fashion films, Miu Miu's Spring 2013 eyewear campaign video could be an unintentional one. It comes off as an inadvertent spoof of itself,” starts the Fashion Spot post. “The video stars all the models from the brand's Spring womenswear campaign: Malgosia Bela, Bette Franke, Martha Hunt, Doutzen Kroes, Adriana Lima, Arizona Muse…The campaign specifically features shades from the Miu Miu Rasoir Sunglasses capsule collection, which have a flattering retro cat-eye shape, distorted with a sharp crop at the bottom.” Read more.

Luxottica Renews Licensing Agreement with Prada

Prada SA has renewed its licensing agreement with the Luxottica Group. Luxottica therefore will continue to design, produce and distribute of prescription frames and sunglasses under the Prada and Miu Miu brands until December 31, 2018.

Miranda Kerr Dons Miu Miu's

“Wearing skintight leather trousers to flaunt her model pins to their full potential, Miranda [Kerr] teamed the casual yet trendy look with a denim shirt and abstract printed black and white jacket featuring a princess collar design,” reports Yahoo's OMG!.”She finished off the look with her big black Givenchy leather handbag and black suede wedges before propping on a pair of spectacular sunglasses. The brushed gold-coloured metal handmade frames are designed by Miu Miu and have graced the faces of Rihanna and Diana Agron – and retail at $390. (See them here).” Read more.

Luxottica and Prada Retie the Knot

Luxottica Group and Prada SA renewed their licensing agreement. Luxottica, therefore, will continue to design, manufacture, and distribute Prada and Miu Miu brands opthalmic eyewear and  sunglasses through December 31, 2018.

Top Selling Sunglasses

Measured in sales, media exposure, Internet searches, and the experience of the purchasing manager for GlassesOnWeb.com, here are the top five sunglasses brands of 2012. See how your sales compare.

1. Ray Ban. This is reported to be the most popular brand among both celebrities and regular people supposedly because they look good on anyone and they come in a variety. The Wayfarers are the model most often seen on celebrities, with over 2,600 spots, according to CelebritySunglassesWatcher.com. Following closely are the classic Ray Ban aviators, the Clubmasters, and then several variations of these styles.

2. Chanel. If it’s Chanel, then it’s chic – this is what most fashionistas would say when faced with the choice of a designer brand, so says the company representative. The signature style of Chanel sunglasses is oversized and dark, like Nicole Richie and Ashley Olsen love to wear.

3. Prada. Prada and Miu Miu reportedly have been trendsetters this year. The Minimal Baroque collection is definitely a celebrity favorite, with fans among the Kardashians or Rihanna.

4. Tom Ford. A product of the Marcolin Italian group, Tom Ford sunglasses are characterized by an interesting type of semi-rim. Most frames feature lenses disconnected from the rim, which creates cut-outs at the sides.

5. Gucci. With sunglasses produced by the Safilo Group, Gucci has a long history of manufacturing quality goods, and is renown worldwide, which makes the customers trust this name. From Angelina Jolie to Miley Cyrus, everyone is a fan of their aviators, and some of their oversized, plastic frames have been sported by Gwen Stefani or Lauren Conra