New Marketing Campaign for Prada Sunglasses

"Italian fashion label Prada is portraying a freethinking mentality through a digital effort for its Mod eyewear collection," writes Luxury Daily. "In a series of films, model Vanessa Moody is cast as the leader of a girl gang in which she and her posse traverse a landscape of repurposed factories and underground clubs. When watched as a unit, the films spell out a hidden message, giving viewers incentive to tune in for the entire set. 'The concept for this collection of films was to create the suspense and social media attraction during the launch of eyewear line,' said Anna Szubrycht, founder and president of Chic Being, a Santa Monica, CA-based luxury brand consultancy." Read more.

Six Fashion Illustrators Create Catwalk for Prada's New Line

"To unveil its latest foray into eyewear, Prada tapped six fashion illustrators for a new digital experience, Prada Raw Avenue," goes the post in Harper's Bazaar. "The new line's website features a virtual catwalk where shoppers can experience Prada's sunglasses through the eyes of each illustrators's interpretations. Users can interact with the site in real-time through the different illustrations as they walk the virtual runway." Read more.

Luxottica Renews License with Prada

Luxottica Group and Prada s.p.a. renewed their "exclusive license agreement for the design, production and worldwide distribution of prescription frames and sunglasses under the Prada and Miu Miu brands. The 10-year agreement will extend through December 31, 2025," according to the Wall Street Journal Transcript. Read more.

New Eyewear from Prada

"Rigorous designs and geometric shapes, bold volumes and oversize frames. The new models of the Prada Eyewear Collection for women are an inspired blend of contrasting elements," reports Midwest Lens. "The new glasses for women evoke a retro flair, combining essential lines with a creative touch that is conveyed by the models’ original details and expert manufacturing techniques. Large, unmistakable geometric shapes do not leave room for stylistic irregularity, while the frames flaunt thick, bold profiles. Rigor blends with sensuality, giving life to skillfully crafted models. The Prada Machine special fashion show glasses feature perforated metal elements which are perfectly balanced by sinuous shapes, for a feminine yet contemporary style." Read more.

New Eyewear from Luxottica’s Prada Line

“Luxottica has launched the Prada Eyewear Spring/Summer 2014 collection, introducing ‘Special Projects’ Prada Voice for women and Prada Society for men,” according to a post on Moodie Report. For example, “Prada Voice SPR 21Q: This cat-eye-inspired frame features hand-applied, asymmetrically cut crystals; colors include vermillion, mint, water blue, and sunflower and black. Prada Voice SPR 22Q [has]  new style with asymmetric, hand-applied crystals on the temples and the front; colors include Vermilion, Mint, Water Blue, Black and Ivory.” Read more.

New Eyewear from Prada

"The Prada Winter 2014 Women’s Eyewear collection is inspired by a controversial feminine personality, in which surges of romanticism are undermined by an introverted attitude," according to Midwest Lens. "Evoking a retro ‘40s style, the collection features sophisticated models in which wide and angular fronts are paired with thin metal temples...The color palette varies from traditional black, ivory and cacao tones to colourful reinterpretations of classic tortoiseshell. The models in the Ornate special collection boast a sequence of precious stones that illuminate the frames and transform them into unique pieces...The Prada Winter 2014 Men’s Eyewear collection strikes a fine balance by combining purely classic lines and sophisticated processings. The contemporary feel of the collection is accentuated by the square, yet gently rounded shape of the fronts set against the experimentally linear profiles of the temples and lenses." Read more.

New Eyewear from Prada

“The Prada Eyewear Winter 2013 collection for women is the expression of a controversial feminine personality whose impulsive romanticism is deterred by introversion,” according to Midwest Lens. “Conjuring up memories of the Forties, the collection includes sophisticated models where wide, angular fronts are combined with slender metal temples and sinuous, minimalist lines are a play of generous, geometrical shapes. The color palette ranges from classic black, ivory and cacao to revisited classic tortoiseshell.” Read more.

Luxottica Renews Licensing Agreement with Prada

Prada SA has renewed its licensing agreement with the Luxottica Group. Luxottica therefore will continue to design, produce and distribute of prescription frames and sunglasses under the Prada and Miu Miu brands until December 31, 2018.

Luxottica and Prada Retie the Knot

Luxottica Group and Prada SA renewed their licensing agreement. Luxottica, therefore, will continue to design, manufacture, and distribute Prada and Miu Miu brands opthalmic eyewear and  sunglasses through December 31, 2018.

Prada's Dixie Collection

Top Selling Sunglasses

Measured in sales, media exposure, Internet searches, and the experience of the purchasing manager for GlassesOnWeb.com, here are the top five sunglasses brands of 2012. See how your sales compare.

1. Ray Ban. This is reported to be the most popular brand among both celebrities and regular people supposedly because they look good on anyone and they come in a variety. The Wayfarers are the model most often seen on celebrities, with over 2,600 spots, according to CelebritySunglassesWatcher.com. Following closely are the classic Ray Ban aviators, the Clubmasters, and then several variations of these styles.

2. Chanel. If it’s Chanel, then it’s chic – this is what most fashionistas would say when faced with the choice of a designer brand, so says the company representative. The signature style of Chanel sunglasses is oversized and dark, like Nicole Richie and Ashley Olsen love to wear.

3. Prada. Prada and Miu Miu reportedly have been trendsetters this year. The Minimal Baroque collection is definitely a celebrity favorite, with fans among the Kardashians or Rihanna.

4. Tom Ford. A product of the Marcolin Italian group, Tom Ford sunglasses are characterized by an interesting type of semi-rim. Most frames feature lenses disconnected from the rim, which creates cut-outs at the sides.

5. Gucci. With sunglasses produced by the Safilo Group, Gucci has a long history of manufacturing quality goods, and is renown worldwide, which makes the customers trust this name. From Angelina Jolie to Miley Cyrus, everyone is a fan of their aviators, and some of their oversized, plastic frames have been sported by Gwen Stefani or Lauren Conra