"Italian fashion label Prada is portraying a freethinking mentality through a digital effort for its Mod eyewear collection," writes Luxury Daily. "In a series of films, model Vanessa Moody is cast as the leader of a girl gang in which she and her posse traverse a landscape of repurposed factories and underground clubs. When watched as a unit, the films spell out a hidden message, giving viewers incentive to tune in for the entire set. 'The concept for this collection of films was to create the suspense and social media attraction during the launch of eyewear line,' said Anna Szubrycht, founder and president of Chic Being, a Santa Monica, CA-based luxury brand consultancy." Read more.
Tuesday, July 5, 2016
New Marketing Campaign for Prada Sunglasses
"Italian fashion label Prada is portraying a freethinking mentality through a digital effort for its Mod eyewear collection," writes Luxury Daily. "In a series of films, model Vanessa Moody is cast as the leader of a girl gang in which she and her posse traverse a landscape of repurposed factories and underground clubs. When watched as a unit, the films spell out a hidden message, giving viewers incentive to tune in for the entire set. 'The concept for this collection of films was to create the suspense and social media attraction during the launch of eyewear line,' said Anna Szubrycht, founder and president of Chic Being, a Santa Monica, CA-based luxury brand consultancy." Read more.
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