Fendi Hooks Up with Spotify to Sell Eyewear Online

"On Fendi’s ecommerce site, consumers are invited to 'listen to music with fresh eyes,' as they first pick a track from Couer de Pirate that best reflects their mood," reports Luxury Daily. "For instance, picking the song 'Golden Baby' will bring up a Spotify playlist that includes pieces such as Tyga’s 'Hard for You,' 'Yellow Submarine' from The Beatles and 'Lemon Tree' by Fool’s Garden. Once they have listened to the playlist, consumers can click to discover their Eyeshine, which brings up product information and the opportunity to shop online." Read more.

Fendi Celebrates Collaboration with Thierry Lasry

"Madison Avenue is not your typical late-night party scene. A route to a rowdier downtown destination, sure, but the site for a full-on, blowout bash starting at 10 p.m.? Not so much," reports WWD. "That is, until Fendi gets involved. On Thursday evening, the fashion powerhouse brought the party uptown, to its freshly minted store, for a late-night cocktail party celebrating its eyewear collaboration with Thierry Lasry. The fete was appropriately dubbed 'Midnight on Madison.'" Read more.

New Eyewear from Fendi

Fendi presents the new Fall/Winter 2014-2015 eyewear collection embodies Fendi’s aesthetic codes for the new season celebrating lightness and geometric architectures. Skillful manufacturing techniques enhance the glasses’ premium quality, such as Optyl and exclusive acetate, celebrating the House’s perfect savoir-faire and timeless elegance. The color palette comprises refined shades and edgy color contrasts highlighted by an alluring interplay of materials, jewel-like details and shaded or mirrored lenses. Read more.

Fendi Fashion Show Sunglasses: Fendi, for Fall/Winter 2014-2015, presents the Galassia sunglasses. Different materials are melted together to form a cat-eye frame in acetate is enriched by faceted Havana or multi-colored elements framing the lenses. The metal shape, highlighted by graphic lines underlining the eyes, is completed by a thin metal bridge and slim metal temples with a flat design, enhanced by refined enamel colors, such as black/crystal with multicolor insert and azure shaded lenses, rust/crystal with Havana red insert, and orange pink lenses, turquoise/crystal with multicolor insert and azure shaded lenses, white/crystal with multicolor insert and yellow shaded lenses. Read more.

New Eyewear from Fendi

Fendi presents its Spring/Summer 2014 eyewear collection, produced and distributed by Safilo Group. The collection includes eyewear featuring unique shapes and such detailing as the Fendi monogram, the striped “Pequin,” and the  2Jours decoration. The eyewear is made of such materials as Optyl and an exclusive acetate. The color palette consists of refined shades and edgy color contrasts highlighted by an alluring interplay of materials, jewel-like details and shaded or mirrored lenses. Read more.

Fendi Taps Lasry for Eyewear Line

Fendi has tapped Thierry Lasry to design its Spring/Summer 2015 capsule eyewear collection. Safilo claims that the partnership will combine vision and creativity of Fendi and Thierry Lasry. Over the past couple of years, Lasry has built his designs on the concept of “futuristic vintage," fusing vintage inspirations with a modern touch. Essentially, Lasry has created a signature look without the use of any visible logo. Fendi sunglasses capsule collection will be designed by Thierry Lasry in collaboration with Safilo, which will manufacture and distribute the line starting in January 2014.

Fendi to Break Up with Marchon and Hook Up with Safilo

Safilo Group and Fendi will hook up with a licensing agreement for the design, production and worldwide distribution of Fendi sunglasses and optical frames, valid until December 31, 2022. Read more. 

The partnership will begin at the beginning of next year when Marchon’s licensing agreement with Fendi will expire. Marchon and Fendi partnered up in 1991, beginning with a regional license for the Western Hemisphere. In 2005, the license expanded to include all global markets. Read more.

Fendi and Maserati Release Sunglasses

"Experience the beauty of Rome through The Whispered Grand Tour, as the long-standing heritage of the luxurious house of Fendi collaborates with the well-known Italian car manufacturer Maserati for this unique promotion," according to Eye Surf. "Fendi, known for its high quality, luxurious materials, partners with Maserati, the epitome of high-class Italian engineering, to create a sunglass style that complements a luxurious lifestyle. FS5262L is hand crafted with supple genuine leather and fine metal. This light weight frame has been fully made in Italy with only the finest materials. The combination of class and luxury meets the high powered intensity of the Maserati sports car." Read more.

Fendi Comes Out with New Line

"This Spring/Summer 2012 season, Fendi Eyewear debuts a sun and optical collection that embodies the timeless and iconic design elements synonymous with the luxurious fashion house," according to a Midwest Lens post. "The double “F” logo is inlayed onto rich zyl in unique form, whether on end pieces or repeating, layered onto triple laminate temples. Color blocking highlights beautiful frame shapes that are skillfully crafted from both custom zyl and polished metal. Sleek and unexpected, FENDI pushes expectations and reinterprets the FENDI “F” to create innovative temples, re-emphasizing the fashion forward philosophy of the legendary brand." Read more.

Fendi's New 2012 Line of Eyewear and Sunwear

"This Spring/Summer 2012 season, Fendi Eyewear debuts a sun and optical collection that embodies the timeless and iconic design elements synonymous with the luxurious fashion house," according to Eye Surf. "The double “F” logo is inlayed onto rich zyl in unique form, whether on end pieces or repeating, layered onto triple laminate temples. Color blocking highlights beautiful frame shapes that are skillfully crafted from both custom zyl and polished metal. Sleek and unexpected, Fendi pushes expectations and reinterprets the Fendi “F” to create innovative temples, re-emphasizing the fashion forward philosophy of the legendary brand." Read more.