Choo Extends Licensing Agreement with Safilo

"Safilo Group and Jimmy Choo have announced the early renewal and extension of their eyewear licence agreement," according to the Moodie Davitt Report. "The deal has been extended to 31 December 2023 and covers the design, manufacture and distribution of the Jimmy Choo eyewear collection. The new agreement has also been expanded to include a men’s eyewear collection. Slated for January 2018, the first Jimmy Choo men’s capsule edition will debut in the brand’s boutiques and a worldwide selection of leading optical stores." Read more.

'Marie Claire' Teams with Safilo to Market Sunglasses

"Women’s magazine Marie Claire is changing the conversation around sunglasses through a partnership with eyewear manufacturer Safilo," reports Luxury Daily. "#GetFramed puts a spotlight on the accessory category poised for growth, communicating the idea that consumers should have frames to complement each type of outfit and that sunglasses should be bought with each new season along with other wardrobe updates. Creating a link between content and commerce, the program includes mobile integration, where consumers can virtually try on and purchase eyewear from Safilo licensed brands including Dior, Givenchy and Jimmy Choo." Read more.

Safilo and Marc Jacobs Launch New Eyewear Line

"It might have been a Tuesday night, but that didn’t stop the 500 attendees who RSVP’ed for Marc Jacobs’ dance party from showing up and partying hard at the Old School Gym in Soho. The shindig, which celebrated the designer’s Spring 2016 eyewear collection, was inspired by the Ziegfeld Theater, where Jacobs presented his Spring/Summer 2016 runway collection." That's the word from Fashion Week Daily. Read more.

Safilo Enlists Marcel Wanders to Design Eyewear Collection

"Great designers transcend mediums—a point that Safilo, one of the largest and oldest manufactures of optical frames, ostensibly embraces, considering that it has enlisted the talents of Marcel Wanders for new collection of eyewear," notes Forbes. "Though relatively unknown in sartorial circles, Wanders is noted for being one of the most prolific product and interior designers working today. So much so that the New York Times christened him the “Lady Gaga of the design world.” And just like the songstress, Wanders seemingly never fails to showcase works that are bold, modern, and appeal to a diverse range of consumers." Read more.

Safilio Scouts New Talent in the Eyewear Field

“Italian eyewear manufacturer Safilo is scouting out new design talent through a mentorship program in partnership with Vogue Italia and L’Uomo Vogue,” goes the pot on Luxury Daily. “'A Forward Vision for Eyewear Heritage' claims to be the first tutoring project of its kind dedicated to the tradition and craftsmanship of eyewear. The three winners will have the chance to experience the inner workings of Safilo, which produces the eyewear for licensees including Dior, Jimmy Choo and Givenchy.” Read more.

Kering Pulls Design In-House and Why

"In September 2014, French luxury conglomerate Kering announced that it was bringing most of its eyewear business in-house," starts the Moodie Report. "It was a major step on every level. Until then, nine out of 11 Kering eyewear brands had been managed through licence agreements (with five different partners), generating consolidated royalties of approximately €50 million. Kering’s partnership with its major partner, Safilo, included eyewear licences for such lustrous names as Gucci, Bottega Veneta, Saint Laurent and Alexander McQueen. The decision to repatriate the brands in-house followed a lengthy assessment of growth prospects in the burgeoning eyewear category, particularly in the luxury and sport & lifestyle sectors that Kering’s main brands are part of." Read more.

Safilo Licenses the Havaianas Brand from Alpargatas

In a little less than a year, Safilo Group will design, develop, manufacture and distribute a new line of eyewear for Alpargatas, the Brazilian footwear, clothing and accessories company. The license will run until 2021 and is renewable upon mutual agreement. Read more.

Safilo and Elie Saab Agree to Create an Eyewear Collection

Safilo and Lebanese designer Elie Saab launched the first Elie Saab eyewear collection. The licensing agreement will run until 2025 with the first collection being released in January 2017. The Safilo press release stated, "The Elie Saab eyewear collection will celebrate the philosophy of its creators, with sophisticated designs and the finest craftsmanship, showcasing intricate details, precious materials and a lightness that is characteristic of the house. The collections will be crafted in Italy and Japan, using the most refined and qualitative techniques." Read more.

New Kids Eyewear from Safilo

"Safilo presents the new Kids by Safilo eyewear collection: a ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s necessities, designed with a medical-scientific approach and engineered with advanced technologies and materials," reports Midwest Lens. "Kids by Safilo optical frames are created to respond to children’s unmet needs. As the ideal blend of innovation and comfort, the new eyewear collection perfectly matches children’s requirements and, at the same time, their parents’ expectations. Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a specific product with the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear." Read more.

Safilo Signs Licensing Agreemenwith Givenchy

Safilo Group has signed a licensing agreement for the Givenchy eyewear collections of sunglasses and optical frames. The licensing contract will run from January 1, 2016 to December 31, 2021, renewable upon mutual agreement. “ Read more.

Safilo Terminates Licenses with Kering

Safilo will terminate its Alexander McQueen, Bottega Veneta, and Saint Laurent licenses with Kering SA at June's end and its Gucci license by 2015's end, according to a report by Reuters of India. Safilo will pick up a license to produce and distribute Gucci's Made in Italy brand from 2017 through 2020. These are some of the moves resulting from an agreement signed by Kering and Safilo back in September. Read more.

Safilo and Jimmy Choo Extend Agreement

Safilo Group and Jimmy Choo have extended their licensing agreement until December 31, 2018, for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames. This reflects the outstanding growth of the brand’s eyewear business across all major countries, especially in Europe and North America.

Safilo Opens School for Eyewear Design and Development

Safilo will establish next year the Safilo Product School to help young apprentices master the fundamentals of eyewear product development. It could also be a launching point for a career with Safilo as an eyewear product director. Entry into the program is open to individuals coming from technical institutes or universities. It combines on-the-job training and job rotation--including an international assignment in Safilo’s worldwide operations, coaching by experienced Safilo managers and experts, and regular classroom training. Read more.

Kering Creates Separate Entity for Its Eyewear, and Resigns with Safilo

"French luxury and retail group Kering ...is looking to strengthen its eyewear business by creating a separate entity that will fully control the eyewear value chain, from design to product development and supply chain, and from branding and marketing to sales," reports RTT News. "The owner of the Gucci and Saint Laurent brands currently manages nine of their 11 brands through license agreements with five different partners. It only receives royalty totaling about 50 million euros on these licenses." Read more.

Meanwhile Safilo and Kering said that they will continue their 20-year partnership. The two will go-steady with the Gucci license until December 2016 and product development until December 2020. Read more.

New Eyewear from Alexander McQueen

The Alexander McQueen eyewear collection for Fall/Winter 2014/2015 uses cut off metal studs, perforated flat metal and a textured effect. These latest styles showcase Alexander McQueen’s signature craftsmanship. The color palette ranges from classic colors such as blue, black, burgundy to oxidized metals such as ruthenium, copper and bronze.

New Eyewear from Bottega Veneta

The new styles of this season’s Bottega Veneta eyewear collection feature subtle signatures of the brand including the Intrecciato motif, interpreted through sculpted texture on the temples or lasered on precious leather and on the photoengraved studs. The introduction of flash mirror lenses offer additional options to select styles. Read more.

New Eyewear from Fendi

Fendi presents the new Fall/Winter 2014-2015 eyewear collection embodies Fendi’s aesthetic codes for the new season celebrating lightness and geometric architectures. Skillful manufacturing techniques enhance the glasses’ premium quality, such as Optyl and exclusive acetate, celebrating the House’s perfect savoir-faire and timeless elegance. The color palette comprises refined shades and edgy color contrasts highlighted by an alluring interplay of materials, jewel-like details and shaded or mirrored lenses. Read more.

Fendi Fashion Show Sunglasses: Fendi, for Fall/Winter 2014-2015, presents the Galassia sunglasses. Different materials are melted together to form a cat-eye frame in acetate is enriched by faceted Havana or multi-colored elements framing the lenses. The metal shape, highlighted by graphic lines underlining the eyes, is completed by a thin metal bridge and slim metal temples with a flat design, enhanced by refined enamel colors, such as black/crystal with multicolor insert and azure shaded lenses, rust/crystal with Havana red insert, and orange pink lenses, turquoise/crystal with multicolor insert and azure shaded lenses, white/crystal with multicolor insert and yellow shaded lenses. Read more.

New Eyewear from Gucci

Gucci presents its Fall/Winter 2014-2015 eyewear collection, introducing new sunglasses and optical frames dedicated to a contemporary and sensual woman. The styles are embellished with new versions of the brand’s distinctive signature motifs, interpreted with innovative finishes that reflect the tradition of excellence and the flawless savoir-faire of Gucci. Read more.

New Eyewear from Hugo Boss

Hugo Boss Fall/Winter 2014/2015 eyewear collection offers bold shapes with distinctive colors: black and red.The oversized sun mask accents sharp edges and a metallic structure visible on the front, highlighted by the tones of palladium or dark ruthenium with flash mirror or gray lenses. These acetate squared optical frames feature a flat front top line and unique three-layer profiles in the signature colors of black and red, but also in the classic tones of Havana/crystal/Havana, gray/crystal/gray or total crystal blue. Read more.

Boss Orange presents its new eyewear collection for Fall/Winter 2014 featuring the exclusive triangle hinge: a colored rubber insert, interpreted in a new reversed version that reveals its inner soul. Fresh and urban sunglasses and optical frames come in easy-to-wear shapes with a fresh look and seduce with innovative materials and tone combinations. Read more.

 

 

 

The sunglasses and optical frames of Boss Fall/Winter 2014/2015 eyewear men’s collection blend cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. The women’s eyewear collection presents soft and feminine shapes, highlighted by contemporary-chic elements , such as a subtle wooden-like texture on the temples, accentuated by shiny metal details. Read more. 

New Eyewear from Jimmy Choo

The Jimmy Choo eyewear collection for Fall/Winter 2014/2015 celebrates the brand’s luxury spirit. The contemporary and sophisticated sunglasses and optical frames feature leather inserts, exclusive fabric details with glitter elements and animal-prints. Read more.