Hugo Boss Helps Consumers Explore Light and Shadow

"German fashion label Hugo Boss is transporting consumers to Santiago, Chile to explore the variations in light and shadow," according to a Luxury Daily post. "Boss eyewear’s 'Master the Light' campaign for spring/summer 2016 acts as a cinematic tour of the city, as models Clément Chabernaud and Rianne van Rompaey roam through some of Santiago’s modern architecture. Inviting consumers with them for the journey, Hugo Boss filmed a 360-degree video capturing the behind-the-scenes atmosphere in the South American locale." Read more.  You can read more about the Boss line here (movie is the same).

Clément Chabernaud Models Hugo Boss's New Line

"Luxury fashion house Hugo Boss have been extremely busy this year and as a result of their efforts, they have just launched the new ‘Master the Light’ collection featuring model Clément Chabernaud," writes D'Marge. "The pieces feature some very smart designs that resonate the modern and chic approach that Boss is using to differentiate their pieces from the crowded market. The classic frames feature a host of new materials, textures and hues to satisfy the most discerning tastes. Star pieces to keep an eye on in the range are the Clubmaster and Rectangular series sunglasses which use finishings such as woodgrain and carbon fibre to stand out." Read more.

Sky Walking While Wearing Hugo Boss Eyewear

"German fashion label Hugo Boss is promoting its eyewear to a new batch of clients with a daring #SkyWalk," according to a post on Luxury Daily. "For the stunt, solo-round-the-world sailor Alex Thomson, clad in the brand’s products, is combining sailing and kiting to overcome both his fear of heights and the elements. The broad appeal of extreme stunts will help Hugo Boss convey its confidence and ambition to new audiences." Read more.

New Eyewear from Hugo Boss

Hugo Boss Fall/Winter 2014/2015 eyewear collection offers bold shapes with distinctive colors: black and red.The oversized sun mask accents sharp edges and a metallic structure visible on the front, highlighted by the tones of palladium or dark ruthenium with flash mirror or gray lenses. These acetate squared optical frames feature a flat front top line and unique three-layer profiles in the signature colors of black and red, but also in the classic tones of Havana/crystal/Havana, gray/crystal/gray or total crystal blue. Read more.

Boss Orange presents its new eyewear collection for Fall/Winter 2014 featuring the exclusive triangle hinge: a colored rubber insert, interpreted in a new reversed version that reveals its inner soul. Fresh and urban sunglasses and optical frames come in easy-to-wear shapes with a fresh look and seduce with innovative materials and tone combinations. Read more.

 

 

 

The sunglasses and optical frames of Boss Fall/Winter 2014/2015 eyewear men’s collection blend cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. The women’s eyewear collection presents soft and feminine shapes, highlighted by contemporary-chic elements , such as a subtle wooden-like texture on the temples, accentuated by shiny metal details. Read more. 

The Boss Orange Facebook Campaign a Success

The Boss Orange “Style Shaper” campaign on Facebook has been a huge success so far. Starting at the end of July this year a special application has been developed as part of a wider international digital campaign dedicated to the new Boss Orange Eyewear Spring / Summer 2012 collection. Within the application eyewear's fans can “create” their own frame design by using the design configurator on the Hugo Boss Facebook page. Different colors and patterns for the frame can be chosen, mixed and matched. Over 1,700 personalized designs have already been submitted up until now. There have been more than 128,000 visits to the site for the campaign, which ends September 17.Read more.

Cap't of "Hugo Boss" Sets Transatlantic Sailing Record

"Hugo Boss" Skipper Thomson keel walking

British skipper Alex Thomson--major talent in international yacht racing sponsored by Hugo Boss since 2003--established  a new solo record crossing the Atlantic Ocean from West to East on board his Hugo Boss Imoca 60. During his fantastic ride from continent to continent he chose to wear mod.Boss 0441/S --one of the new sunglasses of the Boss Black Eyewear Collection 2012. This style is the ideal eyewear for leisure time and outdoor activities: its pure injection molded wraparound shapes combine a trendy feel with latest technical details, such as the adjustable metal nose pad, injected rubber and polarized lenses, ensuring excellent vision. Read more.

Hugo Boss and Safilo Renew Licensing Agreement

Hugo Boss Group, one of the world market leaders in the premium fashion and luxury segment of the apparel market, and Safilo Group, the worldwide leader in premium eyewear, announce an early renewal of their license agreement with a term until 2020 for the design, production and worldwide distribution of Boss Black, Boss Orange and Hugo frames and sunglass collections.Read more.

New Lines from Safilo

Jimmy Choo: The new Jimmy Choo eyewear collection celebrates the brand’s luxury spirit with new sunglasses and optical frames: the sophisticated silhouettes are embellished with the brand’s iconic signatures such as exotic skin textures and sparkling crystals, for an irresistible, seductive appeal.Read more.

Hugo: The new Hugo optical frame collection reflects the brand’s modern and avant-garde design, which is embedded in its DNA. The new eyewear models feature unconventional aesthetic elements highlighted by the use of high-tech materials: a combination of post-modern and truly innovative style. Read more.

Gucci: Gucci unveils its new eyewear collection for Spring/Summer 2012, dedicated to fascinating women who clearly express themselves and their enigmatic personality. The collection features large square-shaped eyewear, underlined by pastel tones and refined iconic details, to highlight the eyes and bring about a sophisticated female who is both sensual and androgynous. Read more.

Dior: The “BlackTie” eyewear collection figures the essence of the Dior Homme collections. Its signature focuses on the iconic metal cut on the temples. The new styles reflect the distinctive personality of Dior Homme: both sophisticated and minimalist in a perfect balance of the contemporary and the timeless. This fashion concept highlights the 3 sunglasses shapes and the 5 optical frames. Read more.

Bottega Veneta: The new Bottega Veneta eyewear collection highlights the brand’s distinctive aesthetic and enduring motifs. The sunglasses and optical frames are an inspired blend of skillful craftsmanship, superb functionality, and timeless design. The new models, made of the finest quality materials, all feature Bottega Veneta’s subtle signatures: metal studs on the outside of the terminals and a photoengraved butterfly on the inside.Read more.

 

Hugo Boss Eyewear Sails with New Captain

Guillermo Altadill, the celebrated Spanish round-the-world sailor, will be joining Alex aboard Hugo Boss for the 2011 edition of the Transat Jacques Vabre race, which starts in Le Havre on Sunday October 30th, according to the company 's press release. Skippers, boat and crew are supported by Hugo Boss and Hugo Boss Eyewear, the brand that includes ranges of optical frames and sunglasses produced by Safilo on license from the brand. Read More.