New from Boss Black

"The new Boss Black collection of sunglasses and optical frames celebrates the brand’s refined elegance, striking the perfect balance between contemporary design and classic inspirations," according to a Midwest Lens post. "In line with the stylistic heritage of the fashion company, the new men’s and women’s models reinterpret the distinctive understated appeal of Boss Black with clean, simple lines and refined details, that are never flashy." Read more.

From Safilo

The new Safilo eyewear collections for next season reflect careful research into the latest design trends and advanced technical solutions, the distinguishing traits of a brand that has always been a byword for quality and excellence. The new optical frames are the perfect combination of functionality and aesthetics, to meet specific rigorous needs. Read more.

The Smith Optics collection proposes new sunglasses and optical frames featuring unique shapes and made from innovative materials. The new models have a young and cool personality yet they ensure maximum comfort and utmost functionality: they are the perfect accessories for a fresh, original look.  Read more.

The new Oxydo eyewear collection presents its new sunglasses and optical frames that are the perfect blend of functionality and aesthetics.
A combination of technology and design gives a unique style to the new eyewear models: they are the perfect result of careful research into the latest design trends and keen attention to detail.

A refined, timeless style with sophisticated, retro-inspired touches for the new Max Mara eyewear collection. The new sunglasses and optical frames fascinate with their unique stylistic details and brand new colours, striking the perfect balance between classic elegance and a refined modern appeal.

For 2012/2013, Bottega Veneta adds four sophisticated new styles to its coveted eyewear collection. The new styles—three sunglass models and an optical frame--exemplify the brand’s refined and timeless aesthetic. Bottega Veneta’s distinctive design motifs, including its signature intrecciato weave, are enhanced with such innovations as a closing-block hinge. Constructed from the finest quality materials and proudly “Made In Italy”, these new styles feature the superb craftsmanship, functionality, and versatility that defines the Bottega Veneta brand.Read more.

The new Boss Black collection of sunglasses and optical frames celebrates the brand’s refined elegance, striking the perfect balance between contemporary design and classic inspirations. In line with the stylistic heritage of the fashion company, the new men’s and women’s models reinterpret the distinctive understated appeal of BOSS Black with clean, simple lines and refined details, that are never flashy.Read more.

The new Alexander McQueen eyewear collection highlights the brand’s classic yet unconventional aesthetic feel: iconic detailing such as metal studs and refined feather-like textures that is synonymous to the brand feature on the new range of luxury sunglasses and optical frames.Read more.

The new Pierre Cardin eyewear collection reflects the brand’s classic, refined style: the new sunglasses and optical frames stand out for their elegant, timeless personality.Read more.

Cap't of "Hugo Boss" Sets Transatlantic Sailing Record

"Hugo Boss" Skipper Thomson keel walking

British skipper Alex Thomson--major talent in international yacht racing sponsored by Hugo Boss since 2003--established  a new solo record crossing the Atlantic Ocean from West to East on board his Hugo Boss Imoca 60. During his fantastic ride from continent to continent he chose to wear mod.Boss 0441/S --one of the new sunglasses of the Boss Black Eyewear Collection 2012. This style is the ideal eyewear for leisure time and outdoor activities: its pure injection molded wraparound shapes combine a trendy feel with latest technical details, such as the adjustable metal nose pad, injected rubber and polarized lenses, ensuring excellent vision. Read more.

Hugo Boss and Safilo Renew Licensing Agreement

Hugo Boss Group, one of the world market leaders in the premium fashion and luxury segment of the apparel market, and Safilo Group, the worldwide leader in premium eyewear, announce an early renewal of their license agreement with a term until 2020 for the design, production and worldwide distribution of Boss Black, Boss Orange and Hugo frames and sunglass collections.Read more.

Golfer Kaymer Wears Boss Black Eyewear

Martin Kaymer, German top ranked golf-professional, is featured wearing the new Boss Black sunglasses which strike the perfect balance between a sporty feel and a classic style. Martin Kaymer, who is the face of the new campaign, perfectly embodies the refined, sporty-chic character of the new Boss Black Eyewear image campaign. It shows him wearing an aviator-shaped model, highlighted by a metal logo plaque (mod. BOSS 0409/S). Read more.

Safilo Releases Update Boss Orange and Boss Black

The new Boss Orange Eyewear collection presents sunglasses and optical frames with a young, contemporary and dynamic feel: the brand’s “urban and modern” DNA is reflected in the new models’ non-conventional personality, with vintage inspirations and up-to-date details, always marked by unexpected, original and unique colors.That's the word from Safilo. Read more.

The new Boss Black Eyewear collection reflects the brand’s contemporary elegance, striking the perfect balance between modern design and classic style. The refined, sporty-chic character of the new men’s sunglasses and optical frames translates into models, having a forthright and understated personality while the women’s collection seduces with its glamorous and sophisticated appeal. Read more.