New Eyewear from Smith Optics

For Fall/Winter 2014/2015, Smith Optics presents a new eyewear collection that reportedly combines cutting-edge technology with the brand’s unmistakable style. The brand’s new collections of sunglasses and optical frames perfectly reflect the authentic values for which Smith is renowned and appreciated worldwide including, its great passion for innovation, commitment to design and masterly craftsmanship. Read more.

New Smith Optics Eyewear Collection from Safilo

For Spring/Summer 2014, Smith Optics will celebrate its past with a new collection featuring a new line of eyewear, including sunglasses that replicate the brand’s popular models.  

• Marvine (1993): This unisex plastic model with a rounded silhouette comes with TNT polycarbonate lenses and metal-core temples.  Colors include: vintage-inspired color combinations such as crystal honey with green lenses, red with shaded gray lenses, havana with brown lenses, matte black with black or shaded gray lenses, and hunter green with black lenses. 
• Cornice (1991): The large, square-shaped plastic frame is ultra-lightweight and has adjustable slim temples with a metal core. The glasses are available in tones of dark gray with green mirrored lenses, transparent crystal with red mirrored lenses, havana with brown lenses, matte black with black or shaded gray lenses are available.

The new optical frames collection from Smith includes: 

• Etta: This cat-eye acetate optical frame for women has contrasting colors on the front and temples. It comes in Havana, black-fuchsia, light blue-blue, pink-acid green, black with floral motifs, and crystal with floral motifs.  
• Daraby: With metal-core temples, this men’s acetate optical frame comes in a variety of hues and color combos such as Havana, horn, red with striped temples, light brown with striped temples, and crystal black. Read more.

New Eyewar from Smith Optics

"Smith Optics...launches its new collection of sunglasses and optical frames specifically designed for outdoor activities: an inspired blend of innovation and design," according to a Midwest Lens post. "With decades of experience in the sports eyewear sector, the brand offers environmentally-friendly products, high-quality materials and skilful manufacturing techniques. Today, Smith Optics is proud to announce another groundbreaking achievement and a great step forward in the eyewear industry: ChromaPop, an exclusive new lens technology that delivers superior performance, perfect vision and excellent color perception." Read more.

New from Smith Optics

Over 75% of all Smith Optics frames and 100% of its injection- molded frames feature use Evolve frame material. Utilizing Rilsan Clear – made from easily renewable, non-GMO castor plants – the frame’s material creates lightweight, durable, and fully transparent sunglass frames that are over 53% bio-based. The line also comes with Carbonic TLT polarized or non-polarized lenses. The line also features styles with 6, 7, 8, and 9 base lens curvature. Models that include 6 base tend to be more flat relative to the face front. While 9 base styles provide the maximum amount of wrap around the face. The frames have Megol nose pads, whose gripping power is said to increase when exposed to moisture. Read more.

From Safilo

The new Safilo eyewear collections for next season reflect careful research into the latest design trends and advanced technical solutions, the distinguishing traits of a brand that has always been a byword for quality and excellence. The new optical frames are the perfect combination of functionality and aesthetics, to meet specific rigorous needs. Read more.

The Smith Optics collection proposes new sunglasses and optical frames featuring unique shapes and made from innovative materials. The new models have a young and cool personality yet they ensure maximum comfort and utmost functionality: they are the perfect accessories for a fresh, original look.  Read more.

The new Oxydo eyewear collection presents its new sunglasses and optical frames that are the perfect blend of functionality and aesthetics.
A combination of technology and design gives a unique style to the new eyewear models: they are the perfect result of careful research into the latest design trends and keen attention to detail.

A refined, timeless style with sophisticated, retro-inspired touches for the new Max Mara eyewear collection. The new sunglasses and optical frames fascinate with their unique stylistic details and brand new colours, striking the perfect balance between classic elegance and a refined modern appeal.

For 2012/2013, Bottega Veneta adds four sophisticated new styles to its coveted eyewear collection. The new styles—three sunglass models and an optical frame--exemplify the brand’s refined and timeless aesthetic. Bottega Veneta’s distinctive design motifs, including its signature intrecciato weave, are enhanced with such innovations as a closing-block hinge. Constructed from the finest quality materials and proudly “Made In Italy”, these new styles feature the superb craftsmanship, functionality, and versatility that defines the Bottega Veneta brand.Read more.

The new Boss Black collection of sunglasses and optical frames celebrates the brand’s refined elegance, striking the perfect balance between contemporary design and classic inspirations. In line with the stylistic heritage of the fashion company, the new men’s and women’s models reinterpret the distinctive understated appeal of BOSS Black with clean, simple lines and refined details, that are never flashy.Read more.

The new Alexander McQueen eyewear collection highlights the brand’s classic yet unconventional aesthetic feel: iconic detailing such as metal studs and refined feather-like textures that is synonymous to the brand feature on the new range of luxury sunglasses and optical frames.Read more.

The new Pierre Cardin eyewear collection reflects the brand’s classic, refined style: the new sunglasses and optical frames stand out for their elegant, timeless personality.Read more.

Inventor of Ski Goggle Dies at 78

"Bob Smith, an orthodontist whose gnarly obsession with skiing through chest-deep powder compelled him to invent a revolutionary fog-resistant ski goggle and found the eyewear industry behemoth Smith Optics, died April 18 at his home in La Quinta, Calif. He was 78." Read more of the Washington Post story.

And Even More New Lines from Safilo

Yves Saint Laurent: Yves Saint Laurent introduces its new eyewear collection, composed of refined and modern sunglasses and optical frames for men and women. The purity of the shapes, the attention to details and the range of colors make this collection a perfect paradox of modernity and timelessness, of elegance and originality – an essential detail of Yves Saint Laurent style. Read more.

Smith Optics: The authentic, unmistakeable cool design of the new SMITH OPTICS eyewear will win over fans seeking the coolest style: the new sunglasses and optical frames strike with a dynamic, winning, and irresistible character. Read more.
 
Seventh Street: New eyewear from Seenth Street offers younger wearers a standout choice of lively colour combinations and pure shapes. Sparkling with personality, these are must-have eyeglasses for a young and contemporary look; perfectly “urban Style.”Read more.

Safilo Collections: The new Safilo eyewear collections for next season are the perfect mix between design and technology, the distinguishing traits of a brand that has always been a byword for quality and excellence.Read more.

Pierre Cardin: The new Pierre Cardin sunglasses and optical frames captivate with their classic style, a combination of timeless design and distinctive details. Read more.

New Lines from Safilo

Smith Optics: The authentic unmistakeable cool design of the new  eyewear will win over fans seeking the coolest style: the new sunglasses and optical frames strike with a dynamic, winning, and irresistible character. Read more.

Blue Bay: The new eyewear collection presents new models of sunglasses and optical frames. These feature lively graphic designs and appealing plays on lines and shapes: the new models bring to mind a world of youth and colour, inspired by holidays and free time. With the genuine enthusiasm of their forthright personality, they are the perfect glasses to complement a fresh young trendy look. Read more.