New Eyewear from Safilo

For Fall/Winter 2014-2015, Safilo presents a new collection of optical frames that, it says, is an inspired blend of style and innovation, reinterpreted with a contemporary twist, for unparalleled technical performance. All the new eyewear models feature Elasta 80 hinges. The temple closing mechanism has been further reduced so that it takes up less space. The screwless crossbow mechanism is inspired by the automotive world. The frames are made from what Safilo is calling XE 4066 polymer, a lightweight, resistant plastic material with unique technical and stylistic features, which reportedly has never been used in the eyewear industry. The polymer is said to allow for ultra-slim profiles and stunning matte/transparent colour combinations, for a strong visual impact. Read more.

Hilfiger and Safilo Tie Knot Again

Safilo Group and the Tommy Hilfiger Group renewed their global eyewear licensing agreement for the exclusive design, development, production and distribution of the Tommy Hilfiger ophthalmic and sunglass collections. The agreement will run until December 31, 2020, with an optional five-year extension thereafter.

New Eyewear from Safilo

“Safilo Group, the worldwide leader in the premium eyewear sector, and Jack Spade, the American men’s accessories and apparel brand, are proud to introduce the launch collection of Jack Spade men’s optical frames. The collection serves as the brand’s second entry into the eyewear category, following the recent sunglasses launch, and will be available Spring 2014 in North America,” says Midwest Lens. “Jack Spade is inspired by the enduring appeal of products that were designed with a purpose in mind, where every detail is considered and nothing is superfluous. It is a brand that celebrates the insights and the design innovations of everyday objects by incorporating them into the details of its products. These elements are about functional style and finding the extraordinary in everyday life.” Read more.

More New Eyewear from Gucci

For Autumn/Winter 2013/2014, Gucci has introduced a new collection with web stripe detail on the temples. The green-red-green or blue-red-blue ribbon has its roots in the art of horse-riding, where it was used on a saddle’s girth strap. Now it’s a Gucci motif. The sunglasses and optical frames, available in metal versions or in Optyl, are fixed externally by a gold-colored metallic “GG Britt” logo and internally by a metal plaque bearing the Gucci’s engraved trademark. Read more.

New Eyewear from Dior

This season the Dior Homme Blacktie line encapsules an innovative interpretations of the Homme line. The aluminium temples give the frame a lightness, especially when combined with transparent acetate fronts, all accomplished with special handmade techniques and advanced manufacturing processes. The company thinks its sunglasses celebrate the Dior creativity and know-how with a contemporary aesthetic statement. Read more.
The Dior sunglasses for Winter 2013 are the futuristic version of Raf Simons’ couture. The company spokesperson says that in a perfect match between futuristic design and feminine spirit, lightness is skillfully mixed with asymmetry, for a truly sophisticated statement. The style combines a soft architectural interpretation, the shape being defined by a metal frame drawing an extreme butterfly shape. Playing with asymmetry, these sunglasses offer refined and unexpected chromatic juxtapositions. Read more.

New Eyewear from Gucci by Safilo

Gucci for women: For Autumn/Winter 2013/2014 Gucci presents the new eyewear collection dedicated to the seductive and unequivocally feminine woman. The collection showcases glasses with large butterfly silhouettes, embellished with pastel nuances and fine elegant details which highlight the eyes of every woman. Read more.

Gucci for men: For Autumn/Winter 2013/2014 Gucci presents the new sunglasses for men with a classic flair and contemporary notes: this eyewear perfectly reflects the alluring blend of casual elegance and metropolitan spirit of the House’s ready to wear collection.
The aviator model is dedicated to the contemporary gentleman, with its sophisticated, masculine feel, highlighted by unique stylistic touches, such as a stunning interplay of gloss and matte materials, the ultra-slim metal temples and the House’s iconic, discreetly engraved logo. Read more.

Gucci Viaggio Sunglasses: For Autumn/Winter 2013- 2014 Gucci presents Gucci Viaggio sunglasses designed to meet the modern globetrotters’ desire for highly versatile items. These sunglasses, with their unique aesthetic yet functional elements, are the perfect balance between formal sophistication and casual attitude, dedicated to people who want to feel stylish and comfortable when traveling. With its unique folding design, the model perfectly combines a relaxed urban attitude with a dynamic personality. The result is an ultra-lightweight and incredibly comfortable item: the hinge joints on the front and temples conceal an exclusive mechanism that allows the sunglasses to be folded and placed in a special case. Read more.

Eco-Gucci Sunglasses: Gucci renews its commitment to environmental responsibility presenting a new version of sunglasses made from Liquid Wood, a biodegradable and eco-friendly material that represents an alternative to the plastic usually used in the production of eyewear. Liquid Wood is originally made from bio-based materials: wood fiber from sustainably managed forests, lignin from the paper manufacturing process and natural wax. These new sunglasses feature a square upsweep silhouette shape with mineral glass lenses, which enhance the impeccable quality and the elegance of this new model. This eco-friendly style comes in new wood-effect shades, in nuances of grey, burgundy and brown. Read more.

New from Boss

 The optical  frames in the new Boss Eyewear collection feature minimalist design as well as a reportedly innovative lens mounting technology. The combination is said to have led to the creation of models that combine maximum comfort with an avant-garde design. A company spokesperson says that the new mounting system eliminates the holes in the lenses and therefore any possible tension, avoiding any risk of image distortion or deformation. These glasses present a new design concept for the rimless models with rectangular or softly rounded oval lenses. The new models come in the following color combinations: gray/green, black/white, black/blue, red/blue.

New from Safilo

Safilo showcases its new collections of optical frames for the next season and presents its new logo, which is said to recall the brand’s origins almost 80 years ago. Its Elasta line showcases optical frames in a classic but contemporary style embellished with the “Forte” hinge, now available in a new, modern version ensuring maximum comfort and reliability. This evolution of the original Elasta hinge, features an innovative compact mechanism that is designed for contemporary shapes and provides flexibility, resistance and durability.

The new Design frames are for men seeking functionality as well as style. The use of Optyl adds an unparalleled quality of lightness, flexibility and resistance to the collection. It supposedly has a new concept of rimless glasses to the Avantek technology, a stress- and distortion-free lens mounting system. There are no holes in the lenses and therefore no risk of distortion or deformation. The lenses are also easy to clean.

The women’s Glamour collection reportedly conveys a timeless elegance and charm. The glasses are embellished with glamorous, precious detailing ensuring a unique, seductive look at all times.

To make optical frames more appealing to youngsters, the new Seventh Street models feature playful graduated shading effects and trendsetting shapes, for a lively, fashionable look. They come in a variety of shapes and colors. Read more.

The new OXYDO collection reportedly focuses on a minimalist design for young people who want to stand out from the crowd. Oxydo reinvents itself and presents its new logo: a clean and essential tribal-inspired ideogram that plays with symbols to convey the brand’s fresh, spontaneous attitude. 

Carrera is said to return to its origins: racing. The new collections of sunglasses and optical frames reflect the brand’s stylistic heritage, through strong themes of the past which are revisited with a contemporary flair and embellished with new distinctive detailing, for a unique, timeless style. Read more.

New from Boss Orange

The new Boss Orange eyewear collection for Spring/Summer 2013 catches the eye with its bold shapes, intense colors and brand new patterns. These sunglasses and optical frames, with their vintage style and contemporary twist, are a true must-have accessory. Read more.

New from Boss

The new Boss collection of sunglasses and optical frames for Spring/Summer 2013 is an expression of contemporary style that blends comfort and design with classical influences. The new models for men and women elegantly reflect the distinctive understated characteristics of the brand, matching quality materials with refined design. Read more.

New from Pierre Cardin

The new Pierre Cardin eyewear collection for Spring/Summer 2013 denotes a sophisticated style and reflects the inspired blend of French originality and Italian creativity for which the celebrated brand is renowned. The new sunglasses and optical frames feature geometric lines and precious jewel-like detailing, which lend a distinctive, unique flair to these models. Read more.

New from Gucci

The Spring/Summer 2013 Gucci eyewear collection for men is an expression of vintage flair with sophisticated modern notes. Innovative and precious materials reportedly give elegance and distinctiveness to the new sunglasses and optical frames For example, its metal aviator sunglasses are the perfect combination of classic design and Seventies inspiration. The front is embellished with a unique leather insert while the temples are adorned with a laser-engraved Diamante pattern providing a sophisticated effect. The colour palette features exclusive tones of gold and ruthenium with brown or grey lenses. And the collection’s optical frames for men combine with what Gucci calls classic lines with dynamic profiles. The square or round-shaped frames are embellished with unique details, such as the ultra-slim T-bar hinge, highlighted by subtle hues of brown, black, blue, Havana, ruthenium and military green. Read more.

New from Jimmy Choo

The new Jimmy Choo eyewear collection for Spring/Summer 2013 celebrates the brand’s luxury spirit, with its contemporary and sophisticated sunglasses and optical frames. Iconic details, unique inserts and soft nuances give a sensual, modern elegance to the new eyewear models, perfectly in line with Jimmy Choo’s accessories: animal prints, leather inserts, glittering details and ultra-feminine silhouettes. Read more.

New from Pierre Cardin

For spring/summer 2013, Pierre Cardin draws inspiration from the House’s historical archives, celebrating its timeless, evergreen style by reinterpreting its cult sunglasses and optical models.
The designer has selected some of his '60s creations to relive the magic and glamour of La Dolce Vita, in which Mr. Cardin played a key role: two pairs of sunglasses and two optical frames that bring the unmistakable '60s-style to the forefront of fashion with a contemporary elegance. Read more.

And Even More New Lines from Safilo

Yves Saint Laurent: Yves Saint Laurent introduces its new eyewear collection, composed of refined and modern sunglasses and optical frames for men and women. The purity of the shapes, the attention to details and the range of colors make this collection a perfect paradox of modernity and timelessness, of elegance and originality – an essential detail of Yves Saint Laurent style. Read more.

Smith Optics: The authentic, unmistakeable cool design of the new SMITH OPTICS eyewear will win over fans seeking the coolest style: the new sunglasses and optical frames strike with a dynamic, winning, and irresistible character. Read more.
 
Seventh Street: New eyewear from Seenth Street offers younger wearers a standout choice of lively colour combinations and pure shapes. Sparkling with personality, these are must-have eyeglasses for a young and contemporary look; perfectly “urban Style.”Read more.

Safilo Collections: The new Safilo eyewear collections for next season are the perfect mix between design and technology, the distinguishing traits of a brand that has always been a byword for quality and excellence.Read more.

Pierre Cardin: The new Pierre Cardin sunglasses and optical frames captivate with their classic style, a combination of timeless design and distinctive details. Read more.