New from Safilo

Safilo showcases its new collections of optical frames for the next season and presents its new logo, which is said to recall the brand’s origins almost 80 years ago. Its Elasta line showcases optical frames in a classic but contemporary style embellished with the “Forte” hinge, now available in a new, modern version ensuring maximum comfort and reliability. This evolution of the original Elasta hinge, features an innovative compact mechanism that is designed for contemporary shapes and provides flexibility, resistance and durability.

The new Design frames are for men seeking functionality as well as style. The use of Optyl adds an unparalleled quality of lightness, flexibility and resistance to the collection. It supposedly has a new concept of rimless glasses to the Avantek technology, a stress- and distortion-free lens mounting system. There are no holes in the lenses and therefore no risk of distortion or deformation. The lenses are also easy to clean.

The women’s Glamour collection reportedly conveys a timeless elegance and charm. The glasses are embellished with glamorous, precious detailing ensuring a unique, seductive look at all times.

To make optical frames more appealing to youngsters, the new Seventh Street models feature playful graduated shading effects and trendsetting shapes, for a lively, fashionable look. They come in a variety of shapes and colors. Read more.

The new OXYDO collection reportedly focuses on a minimalist design for young people who want to stand out from the crowd. Oxydo reinvents itself and presents its new logo: a clean and essential tribal-inspired ideogram that plays with symbols to convey the brand’s fresh, spontaneous attitude. 

Carrera is said to return to its origins: racing. The new collections of sunglasses and optical frames reflect the brand’s stylistic heritage, through strong themes of the past which are revisited with a contemporary flair and embellished with new distinctive detailing, for a unique, timeless style. Read more.

New from Seventh Street

The new Seventh Street eyewear collection proposes new optical frames featuring playful shapes and lively colours, dedicated to young wearers. Original, contemporary and urban: the new models enthrall with their unique, sparkling personality, so goes the perky company statement about the line. Read more.

And Even More New Lines from Safilo

Yves Saint Laurent: Yves Saint Laurent introduces its new eyewear collection, composed of refined and modern sunglasses and optical frames for men and women. The purity of the shapes, the attention to details and the range of colors make this collection a perfect paradox of modernity and timelessness, of elegance and originality – an essential detail of Yves Saint Laurent style. Read more.

Smith Optics: The authentic, unmistakeable cool design of the new SMITH OPTICS eyewear will win over fans seeking the coolest style: the new sunglasses and optical frames strike with a dynamic, winning, and irresistible character. Read more.
 
Seventh Street: New eyewear from Seenth Street offers younger wearers a standout choice of lively colour combinations and pure shapes. Sparkling with personality, these are must-have eyeglasses for a young and contemporary look; perfectly “urban Style.”Read more.

Safilo Collections: The new Safilo eyewear collections for next season are the perfect mix between design and technology, the distinguishing traits of a brand that has always been a byword for quality and excellence.Read more.

Pierre Cardin: The new Pierre Cardin sunglasses and optical frames captivate with their classic style, a combination of timeless design and distinctive details. Read more.

Hip New Eyewear from Seventh Street

New eyewear from Seventh Street offers younger wearers a standout choice of lively color combinations and pure shapes. Sparkling with personality: Must-have eyeglasses for a young and contemporary look, perfectly “urban Style.” Read more.