New Eyewear from Hugo Boss

Hugo Boss Fall/Winter 2014/2015 eyewear collection offers bold shapes with distinctive colors: black and red.The oversized sun mask accents sharp edges and a metallic structure visible on the front, highlighted by the tones of palladium or dark ruthenium with flash mirror or gray lenses. These acetate squared optical frames feature a flat front top line and unique three-layer profiles in the signature colors of black and red, but also in the classic tones of Havana/crystal/Havana, gray/crystal/gray or total crystal blue. Read more.

Boss Orange presents its new eyewear collection for Fall/Winter 2014 featuring the exclusive triangle hinge: a colored rubber insert, interpreted in a new reversed version that reveals its inner soul. Fresh and urban sunglasses and optical frames come in easy-to-wear shapes with a fresh look and seduce with innovative materials and tone combinations. Read more.

 

 

 

The sunglasses and optical frames of Boss Fall/Winter 2014/2015 eyewear men’s collection blend cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. The women’s eyewear collection presents soft and feminine shapes, highlighted by contemporary-chic elements , such as a subtle wooden-like texture on the temples, accentuated by shiny metal details. Read more. 

New from Boss Orange

The new Boss Orange eyewear collection for Spring/Summer 2013 catches the eye with its bold shapes, intense colors and brand new patterns. These sunglasses and optical frames, with their vintage style and contemporary twist, are a true must-have accessory. Read more.

New from Boss Orange Eyewear

"The new Boss Orange Eyewear collection is the perfect combination of urban style and fresh personality: the sunglasses and optical frames reflect the brand’s DNA and captivate with their urban spirit, trendy colors and classic-cool details," according to Midwest Lens. "Urban cool: The vintage appeal with a contemporary twist defines these acetate sunglasses and round or square-shaped, optical frames. The embossed logo plaque on the initial part of the temples completes the look. An on-trend color palette features natural tones of black/wood, havana, matte blue, gray and/or matte transparent (mod. BO 0092/S, BO 0090, BO 0088)." Read more.

The Boss Orange Facebook Campaign a Success

The Boss Orange “Style Shaper” campaign on Facebook has been a huge success so far. Starting at the end of July this year a special application has been developed as part of a wider international digital campaign dedicated to the new Boss Orange Eyewear Spring / Summer 2012 collection. Within the application eyewear's fans can “create” their own frame design by using the design configurator on the Hugo Boss Facebook page. Different colors and patterns for the frame can be chosen, mixed and matched. Over 1,700 personalized designs have already been submitted up until now. There have been more than 128,000 visits to the site for the campaign, which ends September 17.Read more.

Safilo Releases Update Boss Orange and Boss Black

The new Boss Orange Eyewear collection presents sunglasses and optical frames with a young, contemporary and dynamic feel: the brand’s “urban and modern” DNA is reflected in the new models’ non-conventional personality, with vintage inspirations and up-to-date details, always marked by unexpected, original and unique colors.That's the word from Safilo. Read more.

The new Boss Black Eyewear collection reflects the brand’s contemporary elegance, striking the perfect balance between modern design and classic style. The refined, sporty-chic character of the new men’s sunglasses and optical frames translates into models, having a forthright and understated personality while the women’s collection seduces with its glamorous and sophisticated appeal. Read more.