The Boss Orange “Style Shaper”
campaign on Facebook has been a huge success so far. Starting at the end
of July this year a special application has been developed as part of a
wider international digital campaign dedicated to the new Boss Orange
Eyewear Spring / Summer 2012 collection.
Within the application eyewear's fans can “create” their own
frame design by using the design configurator on the Hugo Boss
Facebook page. Different colors and patterns for the frame can be
chosen, mixed and matched. Over 1,700 personalized designs have already
been submitted up until now. There have been more than 128,000 visits to the site for the campaign,
which ends September 17.
Read more.
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