WP Tries a TV Marketing Campaign

"A nontraditional e-commerce company is testing a traditional advertising medium, television, but with a twist," according to the New York Times. "The company is Warby Parker, which sells prescription eyeglasses online at cut-rate prices, at warbyparker.com. Until now, Warby Parker’s marketing efforts for its $95 eyewear (prescription lenses included) have been focused online and on promotions and events like pop-up shops, kiosks in Standard hotels and film screenings. Beginning on Thursday, the company is entering the realm of television advertising, which is usually the province of much larger companies. But the budget is small, $250,000, and the time frame is short, four weeks." Read more.