"German fashion label Hugo Boss is promoting its eyewear to a new batch of clients with a daring #SkyWalk," according to a post on Luxury Daily. "For the stunt, solo-round-the-world sailor Alex Thomson, clad in the brand’s products, is combining sailing and kiting to overcome both his fear of heights and the elements. The broad appeal of extreme stunts will help Hugo Boss convey its confidence and ambition to new audiences." Read more.
Wednesday, April 13, 2016
Sky Walking While Wearing Hugo Boss Eyewear
"German fashion label Hugo Boss is promoting its eyewear to a new batch of clients with a daring #SkyWalk," according to a post on Luxury Daily. "For the stunt, solo-round-the-world sailor Alex Thomson, clad in the brand’s products, is combining sailing and kiting to overcome both his fear of heights and the elements. The broad appeal of extreme stunts will help Hugo Boss convey its confidence and ambition to new audiences." Read more.
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