Choo Extends Licensing Agreement with Safilo

"Safilo Group and Jimmy Choo have announced the early renewal and extension of their eyewear licence agreement," according to the Moodie Davitt Report. "The deal has been extended to 31 December 2023 and covers the design, manufacture and distribution of the Jimmy Choo eyewear collection. The new agreement has also been expanded to include a men’s eyewear collection. Slated for January 2018, the first Jimmy Choo men’s capsule edition will debut in the brand’s boutiques and a worldwide selection of leading optical stores." Read more.