New Kids Eyewear from Safilo

"Safilo presents the new Kids by Safilo eyewear collection: a ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s necessities, designed with a medical-scientific approach and engineered with advanced technologies and materials," reports Midwest Lens. "Kids by Safilo optical frames are created to respond to children’s unmet needs. As the ideal blend of innovation and comfort, the new eyewear collection perfectly matches children’s requirements and, at the same time, their parents’ expectations. Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a specific product with the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear." Read more.