Marchon and Lacoste Continue Deal

Marchon Eyewear, Inc., has renewed of its global licensing agreement with Lacoste. Originally signed in 2011, the long-term extension of the licensing agreement grants Marchon the rights to design, produce and distribute Lacoste-branded sun and ophthalmic collections. Read more.

Marchon Signs Licensing Deal with Columbia

"Marchon Eyewear Inc. has signed an exclusive global licensing agreement with Columbia Sportswear to manufacture and distribute Columbia sun and optical eyewear," reports WWD. "Product is slated to launch in September, at Columbia stores, specialty sporting good retailers and select optical boutiques worldwide. Collections will include eyewear specially engineered for sport fishermen." Read more.

Marni and Marchon Sign Licensing Agreement

Marni and Marchon Eyewear have signed a global licensing agreement. Under the agreement, Consuelo Castiglioni will oversee the design of Marni Eyewear and launch a men’s and women’s line in Spring/Summer 2016 of optical frames and sunglasses.  The collections will retail in Marni stores as well as in select optical retail locations and fashion multi-brand channels worldwide. Read more.

Marchon and Nike Extend Deal

Marchon Eyewear, Inc. has extended its licensing agreement with Nike, Inc. for the exclusive design, production and worldwide distribution of Nike optical and sunglass collections. Claudio Gottardi, President and CEO of Marchon Eyewear, commented: “We’re extremely proud to continue our successful partnership with Nike. This unrivaled brand is constantly at the forefront of sports technology and innovation, therefore pushing our design team to continue striving to develop new groundbreaking ideas and high-quality products.” For more information about Nike Vision, visit www.nikevision.com.

New Eyewear from Marchon

“There is no doubt that New York City has one of the most beautiful, unique and famous skylines in the world. Some of humanity’s most impressive engineering achievements can be seen here, creating an effect that is artistically pleasing. And, much like the city itself, the skyline is always changing,” notes Midwest Lens. “That is why New York City’s skyline has been chosen to celebrate the trendy and strikingly diverse new eyewear collection from MarchoNYC. Always evolving and creating new designs, the latest MarchoNYC collection represents the diversity of the city and the individuals that inhabit it. Shot from the rooftop of the famed Starrett-Lehigh Building, enjoy a closer look at the collection and all of the beauty and history this city skyline has to offer.” Read more.

Marchon Inks Licensing Deal with Etro

“Marchon Eyewear is pleased to announce the launch of the new Etro Eyewear collection, beginning in September 2015,” according to a VSP press release. “Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections Etro Eyewear. The partnership aims to further increase the already significant position of Etro in the accessories world.” Read more.

America Selects State Winners of Most Beautiful Eyes Contest

Prevent Blindness America has announced the state winners of its 2013 “Most Beautiful Eyes Contest.”  You can see a photo gallery of Most Beautiful Eyes state winners. State winners received a free pair of Real Kids Shades (RKS) sunglasses and a copy of the book Jacob’s Eye Patch by Beth Kobliner Shaw and Jacob Shaw. They also advance to the final round and a chance to win a $10,000 educational scholarship from Marchon Eyewear. Additional contest sponsors include Eagle Eyes® Optics and Walters Golf. Read more.

Lagerfeld & Elkann Team Up

“Karl Lagerfeld, who frequently sports sunglasses with velvety frames by Italia Independent, is now really seeing eye-to-eye with Italia founder Lapo Elkann,” reports Women’s Wear Daily. “The two men are to collaborate on a capsule collection of sunglasses and optical frames, WWD has learned. Marchon, Lagerfeld’s eyewear licensee since 2008, and Italia Independent Group are to unveil today a two-year agreement that starts in October.” Read more.

PBA Launches Most Beautiful Eyes 2013

Prevent Blindness America has launched its Most Beautiful Eyes Contest for 2013 on Facebook. The contest allows children across the United States the chance to win a $10,000 educational scholarship from Marchon Eyewear. Until the end of July, your patients can enters photographs of their children (zero-17) at https://www.facebook.com/preventblindness/app_549641338407995. For the month of August, the public will vote for the photograph of the child with the most beautiful eyes. The Facebook site notes that “each state will have one winner (void where prohibited), who will advance to the second round of voting. All state winners will receive a free pair of RKS sunglasses and a copy of the children’s book Jacob’s Eye Patch by Beth Kobliner Shaw and Jacob Shaw. The celebrity panel of judges will select a scholarship recipient from among the state finalists. The national winner and two family members will enjoy a weekend in Chicago to attend the Prevent Blindness America Annual Awards Banquet on Friday, Nov. 8, 2013, where the $10,000 educational scholarship will be officially awarded.”

Most Beautiful Eye Contest Begins in Late June

The 2013 Most Beautiful Eyes Contest, run by Prevent Blindness America, will run from June 24 through July 31. Parents of children from zero to 17 can enter their child by submitting a photo on facebook.com/preentblindess. The entries have a chance to win a $10,000 educational scholarship from Marchon Eyewear. The contest is sponsored by Marchon Eyewear, Real Kids Shades (RKS), Eagle Eyes Optics, and Walters Golf. During August, the public can vote online for their choice. Each state will have one winner (void where prohibited), who will advance to the second round of voting. All state winners will receive a free pair of RKS sunglasses and a copy of the children’s book “Jacob’s Eye Patch” by Beth Kobliner Shaw and Jacob Shaw. The panel of judges will include ORA-TV’s Larry King, Fox NFL Sunday Host Curt Menefee, and actress Barbara Eden. New to the panel is financial journalist and bestselling author Beth Kobliner Shaw, whose forthcoming book Jacob’s Eye Patch speaks to what it is like to be a child with a vision problem

G-Star Raw Signs on with Marchon

G-Star Raw has signed a licensing deal with Marchon Eyewear, Inc., giving the eyewear company rights to manufacture and distribute collections under the G-Star brand. The first deliveries will be effective from October 2013. G-Star is the modern denim brand. Its philosophy has always been “Just the Product” with a focus on denim craftsmanship and innovation. G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The brand’s singular point of view on construction and design also stretches beyond denim, including other wardrobe essentials, footwear, and accessories. With the expertise of these two specialists coming together, this partnership will bring a new perspective to the eyewear industry, bringing innovative sun and ophthalmic products that represent the raw, industrial G-Star design signature.

Marchon Honors Hasemeyers as part of the "Eye Make a Difference"

Marchon Eyewear, Inc. is proud to recognize Jaci and Eric Hasemeyer, who founded ‘Walk Your Talk Walk’, as part of the Eye Make a Difference campaign, which honors and supports ordinary people who’ve made extraordinary differences in the world through philanthropic and charitable work." reports Eye Surf. "The Hasemeyers grew their family of five by fostering 30 children and eventually adopting 10. They recognized that older children have a more difficult time in the Foster care system and soon with open arms provided a home for Foster children in Riverside, CA. With their compassion for these children, they realized that they wanted to keep helping by giving a positive impact on their lives and development. The Hasemeyers established the ‘Walk Your Talk Walk’ foundation, which raises funds and awareness for the foster community." Read more.

Anne Klein Switches from Luxottica to Marchon's Altair

The Jones Group Inc. has entered into an exclusive, world-wide license agreement with Altair. The division of Marchon Eyewear will create, produce, market, and globally distribute ophthalmic eyewear and sunglasses under the Anne Klein brand. The Anne Klein ophthalmic eyewear and sunglass collections are currently produced and marketed under a world-wide license agreement with Luxottica Group S.p.A., which will expire on December 31, 2012. Under the new agreement, Altair will the Anne Klein ophthalmic eyewear and sunglass collections to upscale optical chains and specialty retailers, beginning in Spring 2013.Read more.

Vote Today (And Tomorrow and the Next Day) For the Most Beautiful Eyes

The voting period has now begun to determine the finalists for the “Most Beautiful Eyes Contest” from Prevent Blindness America. Until Aug. 31, the public can go online  as often as once a day (at facebook.com/preventblindness) and vote for the child with the most beautiful eyes. The grand prize winner will receive a $10,000 educational scholarship. The contestant with the most votes from each state, with the exception of Rhode Island, will advance to the final round. All state winners will receive a free pair of Eagle Eyes Optics Rock-It sunglasses as well as a kids’ Fisher Space Pen. The contest is sponsored by Marchon Eyewear, Eagle Eyes Optics, Real Kids Shades (RKS) and Walters Golf. Read more.

"Most Beautiful Eyes" Contest Deadline Tomorrow

The deadline for entries in the 2012 Most Beautiful Eyes Contest from Prevent Blindness America is tomorrow. Parents of children ages zero to 17 are encouraged to enter their child by submitting a photo to the Prevent Blindness America Facebook page at facebook.com/preventblindness. The national contest allows children across the country the chance to win a $10,000 educational scholarship. The contest is sponsored by Marchon Eyewear, Eagle Eyes Optics, Real Kids Shades (RKS), and Walters Golf.