Marchon and Lacoste Continue Deal

Marchon Eyewear, Inc., has renewed of its global licensing agreement with Lacoste. Originally signed in 2011, the long-term extension of the licensing agreement grants Marchon the rights to design, produce and distribute Lacoste-branded sun and ophthalmic collections. Read more.

New Eyewear from Lacoste

"Inspired by the refined and elegant brand history, the new Lacoste leather edition consists of rich details, high-quality materials and distinguished style," according to Midwest Lens. "Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips." Read more.

Lacoste Celebrates World Cup and Brazil

"In 2014 sport fans everywhere are on the starting blocks to support their favorite teams in international competition hosted in Brazil. With its proven sporting heritage, Lacoste scores new L711S wayfarer sunglasses from a color palette that keeps the sporting spirit flying to Brazil," according to Midwest Lens. "Five different models offer various combinations of blue, green, yellow, black and white with mirrored lenses to pay tribute to Brazil. Temples and even the iconic crocodile are dressed in Brazilian flag-inspired attire. The design of each piece plays harmoniously with the three Brazilian colors to convey the festivity, unity and team spirit that characterizes the sporting world and to win outright in the style stakes." Read more.

New from Dragon 2013

"In 2011, Dragon launched its revolutionary frameless goggle The APX, or Advanced Projects X, which was the first of its kind to hit the market.  More than a year later, the eyewear brand has released its Spring 2013 look book, complete with an update on the APX goggle, which includes the new cylindrical NFX technology, and limited edition collaboration product with Nike and Lacoste." That's the word from Transworld Business. "The brand is particularly stoked on the collection for 2013, since it also marks Dragon’s 20 year anniversary in the surf and snow eyewear business. We talked with Dragon’s Director of Product Mike Tobia to get the scoop on how the brand has set this season’s collection apart from the past, and what we can expect to see from them as we move into the upcoming round of trade shows." Read more.

Lacoste Releases 2012 DNA Brand

"For the Spring/Summer 2012 season, Lacoste Eyewear debuts a collection true to the brand DNA," reports EyeSurf. "The iconic Petit piqué print forms to the silhouette of uplifting cat eyes. Polished metal details are inlayed onto brows, strengthening a classic profile. The collection ranges from skilled craftsmanship displayed through layered materials and dual colorations to pure simplicity with striking shapes saturated in rich colors." Read more.

Celebrities at Super Bowl Find Lacoste Eyewear in Gift Bag

GBK and DIRECTV hosted a gift Super Bowl loung for celebrities. Deion Sanders was overheard saying, "This was the best gift lounge of the weekend,” and Neil Patrick Harris said, “I love GBK gift lounges." Guests received a variety of products including one of the lounge’s top celebrity favorites My Pillow Guaranteed the most comfortable pillow you'll ever own; Nature's Best providing their Zero Carb Isopure Creamy Vanilla; Motorola Super Bowl XLVI special edition MOTOACTV GPS fitness tracker and smart MP3 player, as well as Marchon Eyewear, Inc., giving out Sunglasses by Lacoste eyewear.