Lacoste Celebrates World Cup and Brazil

"In 2014 sport fans everywhere are on the starting blocks to support their favorite teams in international competition hosted in Brazil. With its proven sporting heritage, Lacoste scores new L711S wayfarer sunglasses from a color palette that keeps the sporting spirit flying to Brazil," according to Midwest Lens. "Five different models offer various combinations of blue, green, yellow, black and white with mirrored lenses to pay tribute to Brazil. Temples and even the iconic crocodile are dressed in Brazilian flag-inspired attire. The design of each piece plays harmoniously with the three Brazilian colors to convey the festivity, unity and team spirit that characterizes the sporting world and to win outright in the style stakes." Read more.

J&J Launches Acuvue Promotion for World Cup

“Contact lens giant Johnson & Johnson Vision Care has launched its largest Acuvue branded promotional campaign to date, as sponsor of the 2014 FIFA World Cup.” So starts the Optometry Today post. “As one of eight official sponsors of the global football tournament which takes place in Brazil this summer, Johnson & Johnson’s campaign has been designed to demonstrate how contact lenses can have a positive impact on peoples’ lives and aid them in reaching their true sporting potential.” Read more.