“Contact lens giant Johnson & Johnson Vision Care has launched its largest Acuvue branded promotional campaign to date, as sponsor of the 2014 FIFA World Cup.” So starts the Optometry Today post. “As one of eight official sponsors of the global football tournament which takes place in Brazil this summer, Johnson & Johnson’s campaign has been designed to demonstrate how contact lenses can have a positive impact on peoples’ lives and aid them in reaching their true sporting potential.” Read more.
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