J&J Launches Acuvue Promotion for World Cup

“Contact lens giant Johnson & Johnson Vision Care has launched its largest Acuvue branded promotional campaign to date, as sponsor of the 2014 FIFA World Cup.” So starts the Optometry Today post. “As one of eight official sponsors of the global football tournament which takes place in Brazil this summer, Johnson & Johnson’s campaign has been designed to demonstrate how contact lenses can have a positive impact on peoples’ lives and aid them in reaching their true sporting potential.” Read more.

Oasys for Astigmatism to Come in New Parameters

Optometry Times reports that “Johnson & Johnson Vision Care, Inc. announced that effective April 15, 2014, Acuvue Oasys for Astigmatism will be available in more parameters. Parameters are being expanded to include -6.00 D to +6.00 D in 0.25 D steps and from -6.50 D to -9.00 D in 0.50 D steps. With the introduction of these new parameters, the company also announced that effective March 31, 2014, diagnostic lenses for Acuvue Advance for Astigmatism will no longer be available from Johnson & Johnson Vision Care, Inc.” Read more.

Acuvue CLs Clear Patent-Infringement Claims

"Johnson & Johnson cleared patent-infringement claims over its Acuvue contact lenses after a federal judge found that a witness gave inconsistent testimony about product testing," according to Courthouse News. "In a federal complaint, Rembrandt Vision Technologies claimed that Johnson & Johnson Vision Care Inc.'s Acuvue Advance and Acuvue Oasys contact lenses infringed on its patent." Read more.