J&J Launches Acuvue Promotion for World Cup

“Contact lens giant Johnson & Johnson Vision Care has launched its largest Acuvue branded promotional campaign to date, as sponsor of the 2014 FIFA World Cup.” So starts the Optometry Today post. “As one of eight official sponsors of the global football tournament which takes place in Brazil this summer, Johnson & Johnson’s campaign has been designed to demonstrate how contact lenses can have a positive impact on peoples’ lives and aid them in reaching their true sporting potential.” Read more.

Acuvue Launches 2013 1-Day Contest

The Vistakon Division of Johnson & Johnson Vision Care, Inc., announced the 2013 celebrity ensemble for this year's "Acuvue 1-Day Contest." Returning to the ensemble are inspirational pop star Demi Lovato and award-winning musician Joe Jonas, while all-star basketball sensation Dwight Howard and breakout television actress Shay Mitchell bring their passions and dreams as celebrity mentors to the contest for the first time. The contest, now in its third year, will give teen winners the chance to meet and be mentored for a day by one of these celebrities. Acuvue’s YouTube channel (http://www.youtube.com/user/acuvue) will feature the mentors' own stories that highlight how they found the focus and confidence to reach their own dreams, including how contact lenses played a key role in their success. Read more.