Luxottica Takes Another Plunge into e-Commerce

Less than two months after Luxottica purchased Glasses.com and a day after it hooked up with Google Glass, the large Luxottica created an Industry Consultancy Panel to evaluate and recommend digital e-commerce platforms, according to a post on Vision Monday. The story notes that the manufacturer/distributor/retailer of eyewear says it’s helping doctors “compete effectively in the digital age.” In other words, Luxottica would create an open e-commerce platform that an independent eyecare professional or his/her website developer could use when creating a website for a practice or shop. The story does not note if Luxottica is considering an industry-wide e-commerce digital platform or a single-“shop” platform. The company could be testing the platform by the end of this year. Traditionally in the digital world, an open platform, such as Linux and Android, is available for free to any individual or developer. Read more.