New Eyewear from Persol

“For 2014, Persol launched Vintage Celebration with new colors joining those selected from its historical archive,” according to Midwest Lens. “Along with the classic, Virginia Tobacco, Coffee and Sienna, there are a number of extra colors that are inspired by the sixties era and emulate the mineral world. Obsidian, Cobalt, Garnet and Amber, which with special antiqued versions enhance classic and new Persol women’s and men’s models, both sun and optical.” Read more.

New Ad Campaign from Persol

Persol launched new advertising campaign called Atelier Persol. Last November, it rented a 15th Century manor in Tuscany. It gave a different creative theme to eight of the manor’s suites and invited artists to to reinterpret a value from the creative process of a pair of Persol according to their style, their sensitivity and their beliefs. Read more.

New from Persol

“Persol…is paying tribute to the world of photography with a unique collection: Persol Reflex Edition. Capturing beauty for over a century, cameras have made it possible to save endless images of the world which surrounds us, and fix them in time and as the memories of generations. The same magic and poetry concealed behind the development of film finds expression in the uniquely Italian artisan production of every pair of Persol eyeglasses,” according to Midwest Lens. “Consisting for the first time of an optical model (PO 3044V) and two sunglasses models (PO 3046S and PO 3047S) featuring Polar and Photo-Polar lenses, Persol Reflex Edition is inspired by vintage-design analogue cameras reinterpreted using modern technology: a fascinating and modern cult object which has captured the memories of generations and reshaped history and the visual arts.” Read more.

New from Persol

“The new fall/winter 2012-2013 collection [for Persol] is all about color. New and exclusive tones brighten the lenses and enhance the frames to create unprecedented, statement looks.,” according to Midwest Lens. “The Suprema models set themselves apart within the sunglasses collection and are dedicated to those who love vintage and archive styles. Iconic models are transformed and updated with an innovative color pallet.” Read more.

Persol and Its Cinema Connection

Scene from Cimino's Heaven's Gate

Michael Cimino

"Cinema has long been in Persol's DNA: since the 60's, its models have repeatedly starred in some of the most representative films of Italian and international cinematography...Persol's strong bond with the world of cinema, which has stood the test of time, gives rise to a collaboration with the Venice International Film Festival for the eighth consecutive season this year," notes Mido News 365. "The 2012 Persol Prize of the Venice International Film Festival was awarded to the great American director, script writer and producer Michael Cimino in order to celebrate a legend of international cinema." Read more.

Celebs Behind Persol

"When it comes to sunglasses, the Italian company Persol is, absolutely deservedly, the luckiest in the business. For not one but two of the 20th Century's most-emulated men favoured its shades - and they are still selling because of it," reports the London Telegraph. "The first was Italy's smoothie of smoothies, Marcello Mastroianni, who wore a pair of Persol 649's in the 1961 film, Divorce Italian Style. Designed four years earlier for the dust-deflecting demands of Torinese tram drivers, the extra-large lenses on these heavily-tinted glasses lent Mastroianni's character a satisfyingly shifty air as he planned to bump off his wife. The second, even more significantly, was Steve McQueen, who looked ridiculously manly in his Persol 714's, both on set in The Thomas Crown Affair , and off-set as he raced various Ferraris, Triumphs and Von Dutch motorcycles." Read more.

Persol Debuts Second Film on Craftsmanship

Persol has kicked "off the second of three installments in the Persol Magnificent Obsessions: 30 Stories of Craftsmanship in Film exhibition at The Museum of Moving Image in Astoria, Queens," according to Complex. "Curated by Michael Connor, the exhibition showcases the the steps and research to craft the iconic Persol frames via images and a behind the scenes video look at some of cinema’s most iconic on-screen moments." Read more.

Persol Releases Fun Commercial

007 in his Persol's

"Persol sunglasses has released a fun and vibrant animated commercial called ‘A Year of Sun With Mr. Persol’ for its U.K audience," notes TrendHunter. "The upbeat and sunshiny commercial features ‘Mr. Persol,’ a man who leads a very leisurely life." See the video here.