New Kids Eyewear from Mykita

"Mykita First marks the long-awaited debut of a children’s eyewear collection by Mykita," reports Midwest Lens. "Carrying on the distinctive Mykita design aesthetic, First introduces a range of seven unisex models: four optical and three sunglass frames. Specifically designed for children aged eight and older, the frames are sturdy yet ultimately light. All glasses are sealed with a rubber coating, giving the entire frame a robust and scratch-resistant surface. Selected models feature bright temple tips that simply add to the fun. Mykita First sunglasses are fitted with tinted Zeiss lenses that provide maximum glare control, plus 100% protection against UV rays." Read more.

MYKITA Sets Marketing Campaign in NYC

"The 2015 MYKITA campaign is set amidst the cityscapes of New York – at locations that open up unconventional perspectives of the metropolis: on a small city beach in Dumbo, across the roofs of Brooklyn and along the High Line, a now disused historic freight rail line elevated above the streets of Manhattan. The urban landscape comprising skyscrapers, linear facades and grey concrete provides the backdrop for the campaign, as well as an aesthetic contrast to the city’s greenery," notes Midwest Lens. "New York-based photographer and artist Mark Borthwick has been working with MYKITA for the last seven years. He invited family members, friends and professional models to become subjects for the 2015 campaign. The photographs are accompanied by poems in the traditional Japanese haiku form. British poet Nicholas Hogg composed them specially for the MYKITA lookbook, capturing three-line snap shots of a stroll through the city." Read more.

New Eyewear from Mykita

“Bernhard Willhelm is well known for his extraordinary designs, their innovative cuts and witty references to pop culture. For the Autumn/Winter 2014 season, the brand once again decided to forgo a live presentation and instead used the city of Los Angeles to stage their new lookbook. The resulting images show Bernhard Willhelm’s most recent collection alongside two new models from the Mykita & Bernhard Willhelm sunglasses range: Ursula & Erwin,,” according to Midwest Lens. “A shape traditionally occurring in smaller frame dimensions, the octagonal silhouette is blown out of proportion for Ursula. Like sister hippie-esque model Janis, Ursula features sleek details; the temples as well as the nose pads are not treated or coated. The continued use of this reduced concept streamlines the frame, and the radical lens shape takes center stage.” Read more.

New Marketing Campaign for Mykita

“Mystical moonscapes, rock formations and foreign flora and fauna provided the backdrop to the Mykita campaign shoot this year,” reports Midwest Lens. “For the sixth Mykita campaign in collaboration with artist and photographer Mark Borthwick, friends, family and models gathered on Lanzarote, an island of volcanic origin surrounded by the Atlantic Ocean. The stark island with its black beaches, rocky volcanic cliffs and smattering of odd-looking halophytes sets a unique scene with a truly otherworldly atmosphere. The setting – minimalist and fantastical at the same time – provided the framework for unconventional nature images, which – alongside a series of portraits taken in deserted landscapes – make up the visual language of the campaign.” Read and see more.

New Eyewear from Mykita and Maison Martin Margiela

“Glasses firm Mykita officially launched its new collaboration with Maison Martin Margiela and opened its latest global store Thursday in Bikini Berlin, the city’s most buzzed about retail space,” reports WWD. “It’s the second location in-town for the local eyewear innovators, who were looking to find a western counterpart to their successful shop in the eastern Mitte district. Mykita found a match in this new concept mall, which has been championed by leading city retailers Andreas Murkudis and Robert Klanten of Gestalten Verlag, both of whom have spaces in Bikini Berlin.”

New Eyewear from Maison Martin Margiela and Mykita

"Having long been an object of affection when it come to brands at the center of collaboration, Maison Martin Margiela finds themselves yet the subject of another joint effect with the likes of Berlin-based brand Mykita," according to a post on Stupid Dope. "The exclusive eyewear collection features two models: the Essential, a lightweight yet durable metal framed piece with circular lenses, and the DUAL, a retro-inspired acetate frame that offers a nostalgic appeal among evoking an equally modern feel." Read more.

Sunglasses from Mykita and Damir Doma

Elle reports that “Circular-shaped frames are having a moment, and the latest collection to catch our eye is Mykita's glasses collaboration with Parisian brand, Damir Doma. The silhouette feels both menswear-inspired and futuristic, and fits perfectly into the contemporary graphic vibe of Damir Doma's Resort 2014 collection—especially the DD01 style, pictured….The DD01 is available in both sunglasses or prescription frames and are available for purchase in all Mykita stores, the Damir Doma flagship boutique in Paris, and selected opticians for $950 to $1,088.” Read more.

Eyewear Pouches from Mykita and Côte & Ciel

Midwest Lens reports that  “MYKITA has partnered up with French accessories brand Côte & Ciel, known for their iconic designs for people on the move, to create a distinctive collection of protective eyewear pouches.” Read more.

Forbes Interviews the “Spirits” Behind Mykita

“Forecasting the future of eyewear is not only about product familiarity.  More ingenuity and more technology seem to be the common traded views to reach modern consumer demands. Founded in Germany, Mykita has been making handcrafted eyewear since 2003. The name Mykita is derived from “Kita” (a common abbreviation for Kindertagesstätte /Kindergarden ) and is a reference to the firm’s first premises in a former day nursery,” writes Forbes. “The creative process begins with three kindred spirits behind the brand; Founders, Moritz Krueger, Philipp Haffmans, and Daniel Haffmans.  The cool allure of the product is the technical solutions; modern and lightweight materials and a precious sense of durability.  The collection is visibly approachable -with a few exceptions of effectively exaggerated styles designed to the product mix for the more adventurous consumers who prefer a character of shaded illusion.” Read the interview.

Midwest Lens reports that "For Spring 2013, Mykita eyewear drew inspiration from a particularly artistic crew: Jeff Koons and Erwin Wurm. The two new frames, titled Egon and Emil, feature sculptural elements that these contemporary artists are known for." Read more. 

New Campaign for Mykita Mylon

“Mykita Mylon blurs the border between fashion and sports, and this year’s campaign emphasizes the influence from both worlds in the collection. For the 2013 lookbook they have teamed up again with the Amsterdam based photography studio Scheltens & Abbenes to create a campaign that illustrates the aesthetic interactions that originated the look of the collection.” That’s the word from Midwest Lens. Read more.

Elle magazine has the following to say about the line: “For Spring 2013, eyewear brand Mykita drew  inspiration from a particularly artistic crew: Jeff Koons and Erwin Wurm. The two new balloon-style frames, titled Egon and Emil, feature sculptural elements that these contemporary artists are known for.” Read more.

New Marketing Campaign from Mykita

"Instead of some exotic faraway beach, the 2013 MYKITA campaign was shot at the place where it all began back in 2003: in Berlin. Friend and photographer Mark Borthwick was responsible for the creative implementation of this tenth anniversary campaign," notes Midwest Lens. "An apartment in a typical Berlin tenement building served as the backdrop for the first portrait session. The subjects – comprising family members, friends and professional models including the likes of Werner Schreyer – were photographed against vintage furniture in light-flooded rooms." Read more.

Mykita: A New Decade in 2013

"2013 will see a continuation of the color and design concept behind the Mykita Decades line. The collection, released each year in sync with the rhythm of the Paris shows, will welcome two new fashionable tones for the season," notes Midwest Lens. "The colors of the sunglasses models Marlene and Scarlett represent a conscious break from classic forms; Coral Red, Pastel Grey and Opal, International Blue, Jet Black and Safrane follow up on the preceding collection and incorporate a combination of the traditional and the contemporary that is characteristic for the Decdes line." Read more.

New from Mykita

"Debbie is part of Mykita Collection No. 2, and its deliberately oversized dimensions make it a fashionable accessory for both male and female trendsetters," says Midwest Lens. "The designs in this collection play heavily with frame forms, while also constantly varying the thickness of the outer contour and the size of the lenses. The newly developed and patented resilient, screwless hinge system is the result of a new technique using metal injection molding." Read more.

3D Printer Sunglasses by Mykita

"The next time someone asks where you got your glasses from, wouldn’t it be fun to say, 'From the presses of a 3D printer'? High-end eyewear designer Mykita is now offering you that very opportunity with its new line of glasses called 'Mylon' created using a 3D printer," reports Geek.com. "The process used to manufacture the glasses is called Selective Laser Sintering (SRS). In layman’s terms this is just another form of 3D printing, but it is more sophisticated than the cheap plastic-manipulating machines that get most of our attention. SRS allows the use of many different types of materials, from nylon to steel, and it uses a laser beam for the extrusion part of the manufacturing process." Read more.

Ditto Dons Mykita Sunglasses

"Mykita has proven to be the perfect fit for Gossip front-woman Beth Ditto," according to WWD. "Ever on the search for the ideal pair of sunglasses to suit her iconoclastic style, Ditto found a way to make her dream shades a reality with the innovative Berlin-based brand. The 'Beth' glasses, based on the singer’s ideas and sketch, are a pointy, oversized cat-eye made from lightweight stainless steel just 0.5 millimeters thick, accentuated with delicate cut-outs, and customized to fit its namesake’s face. The specs feature violet gradient lenses set in frames of vivid purple – Ditto’s favorite tone, and in white. Both versions are limited edition – 100 individually numbered pairs of per color are being produced." Read more.

Daniel Craig Wears MYKITA in Girl with the Dragon Tattoo

Midwest Lens notes that "actor Daniel Craig is seen wearing MYKITA’s 'Helmut' glasses during his role as Mikael Blomkvist in the new David Fincher film The Girl with the Dragon Tattoo." Read more.

Herchcovitch and MYKITA Team Up

"Brazilian designer Alexandre Herchcovitch, known for his avant-garde prints, teams up with German eyewear brand MYKITA for another eyewear collection slated for next season," according to  Complex. "The AVRUM collection pays homage to the classic bold styling of '50s Nylor frames." Read more.