Modern Optical Offers Free Book Give-Away

"Back by popular demand, value eyewear leader Modern Optical International kicks off the back-to-school season with its FREE Kid’s Book Giveaway!" That's the beginning of a Midwest Lens post. "The back-to-school season is officially underway, and Modern Optical wants to help ECPs build their waiting room libraries. Children’s books entertain and educate young patients while creating a warm, family-oriented environment. Each colorfully illustrated book that Modern Optical is giving away has an age-appropriate optical theme and story line that both kids and parents will enjoy! ECPs will receive one free children’s book with every assorted 12-piece purchase from these popular collections: Modz Kids, URock, and Modz. When placing an order, ECPs should use Promo Code BTS. Offer ends 8/31/15 or while supplies last. Contact Modern Optical for complete details. " Read more and see a list of the free books here.

New Kids Eyewear from Modern Optical

"Value eyewear leader Modern Optical International introduces nine new styles to its Modz Kids Collection," reports Midwest Lens. "Modz Kids frames put a smile on everyone’s face! Kids love them for their cool styles and vibrant colors. Parents love them for their durability, two-year warranty, and affordability, making that all so important back-up pair of glasses a viable option. With 37 unique styles, this collection offers an abundance of colorful choices and youthful details in a variety of shapes including several that align with today’s retro styles their parents are wearing!" Read more.

New Eyewear from Modern Optical International

“Value eyewear leader Modern Optical International introduces four new styles to its G.V.X. Collection for men for Fall 2014,” according to Midwest Lens. “G.V.X. appeals to the business-oriented man whose active lifestyle in and out of the office demands classic, upscale-designed eyewear at an affordable price. Guys who wear G.V.X. frames move in style all day long donning masculine shapes, earth-toned hues, durable materials and refined temple treatments. G.V.X., targeted for today’s modern man, will turn heads without saying a word.” Read more.

New Eyewear from Modern Optical

"Big Men’s Eyewear Club (BMEC) is Modern Optical’s very popular collection for larger men. BMEC offers masculine styling, quality construction, and great value to a segment of the population that is significantly underserved. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples now measure up to 160mm," according to a Midwest Lens post. "Materials include stainless steel, handmade Zyl, metal trim, spring hinges and silicone nose pads. With over 50 styles to choose from, ECPs can offer the big guy great eyewear choices." Read more.

New Eyewear from Modern Optical

"Modern Optical expands its Giovani di Venezia Collection with three new styles. This diverse assortment of men’s frames offers affordable, fashionable options for day and evening," according to Midwest Lens. "While primarily featuring classic, minimalist designs, Giovani di Venezia also offers trendier styles for the more urbane. The Bennett is a sleek angular silhouette available in neutral hues of black, brown and gunmetal for the understated fellow. Louis, on the other hand is a statement maker, with chunky acetate temples and metal trim accents. The color choices of black/grey fade, black/blue fade and brown add to the more fashion-forward feel. Olsen, the third new style, is another discreet choice with a rounded rectangular shape and slender temples. A semi-rimless style, Olsen is available in classic antique silver, brown and gold. All three new styles come with spring hinges for added comfort and durability." Read more.

New Eyewear from Modern Optical

"Modern Optical’s New Releases Brochure showcases 62 brand new eyewear styles for men, women and children. Value eyewear has truly never looked so good!" So starts Midwest Lens post. "Get ready for an abundance of wearable on-trend designs featuring colorful patterns, beautiful embellishments, and unique textures. Women’s styles boast rich colorations and feminine silhouettes including flattering cat-eyes and softened square fronts. Look for tasteful design details on the temples that range from sophisticated baguettes to playful animal and artisanal patterns....Modern Optical’s product selection now exceeds 800 styles." Read more.

New from Modern Optical

“Value eyewear leader, Modern Optical International, introduces 9 new unisex styles to its Modz Eyewear Collection for Spring 2013,” starts the Midwest Lens post. “The Modz Collection is inspired by the diverse styles found walking the streets of any large urban area. Hence, each style is named after a well-known city. Bursting with fashion, this collection has something for everyone, for any occasion. Whether you’re at the workplace, out for dinner, at the health club or simply at home, these frames are as stylish as they are practical. The nine new ophthalmic styles all have unisex appeal and include seven acetate, one metal and one combination frame. The Akron, Jackson, Lubbock, Pocatello and Provo all are full-rim acetate styles.” Read more.