Moscot Teams Up with Australian Music Company

"Future Classic – the electronic-music tastemakers and independent music label – has now ticked designing sunglasses off their to-do list. They have taken time out from managing Flume, Chet Faker and Flight Facilities to work with New York eyewear makers MOSCOT to create two limited-edition ranges of eyewear," according to Broadsheet. "The unisex collection is designed to last. Reeves calls the Lemtosh model, a blonde-matte frame with green lenses, 'a minimal classic.' The Yukel, a Matte Classic Havana Acetate and matte-black metal combination frame with brown glass lenses is, 'a bit more unusual, but still in an understated and subtle way.'" Read more.

How Moscot Remains Competitive for More Than 5 Generations

"Recent years, the eyewear industry is becoming an increasingly unfriendly place for mom-and-pop shops. Customers are moving online, hungry upstarts are disrupting the industry by eschewing storefronts and middlemen and major brands are combining forces to stop the young lions in their tracks. With all this upheaval, how is a family-owned optics shop with nearly a century of history supposed to keep up?" asks Mashable. "By embracing its niche position in the market and keeping all of its operations in-house, Dr. Harvey Moscot, the fourth-generation owner and president of Moscot Eyewear says. 'We stay competitive by being experts in what we do,' he tells Mashable . 'There are five generations of professionals, both opticians and optometrists. At Moscot, it’s all about quality and proper fit. At Moscot, it’s all about quality and proper fit.'" Read more, see video.

New Eyewear from Moscot

"Moscot introduces the Lemtosh-T, the Miltzen-T, Nebb-T, and Zolman-T,  four of Moscot’s most popular frames refashioned in titanium," according to Midwest Lens. "They’ve married the distinctive characteristics, look, and feel of each iconic style with titanium to create streamlined, lightweight silhouettes, all of which are unmistakably Moscot originals." Read more.

New Eyewear from Moscot

Moscot just released Moscot Originals--Titanium Collection. The line is comprised of four popular frames refashioned from titanium--Lemtosh, Miltzen, Nebb, and Zolman. The company says that the line marries the distinctive characteristics, look, and feel of each style with titanium to create streamlined, lightweight silhouettes. Made from strong, hypoallergenic, pliant material that can be easily adjusted for the perfect fit, the four frames are available with coordinated mirrored sun lenses, and in three classic new color combinations: Charcoal/Wine, Navy/Beige, and Tortoise/Pine. Read more.

New from Moscot

Moscot will add five styles to its Fall 2013 Originals Collection. The five styles, which were pulled from the Moscot archives, feature classic period details, and new colors first made popular in the 1960s, appearing in the Collection for the first time, including: Olive Bark, Grey Pearl/Silver, and Tobacco. They are called Balebus, Glick, Oygen, Velvyl, and Zilch. The styles will come out with a redesigned Spirit Collection. The company will use six sets of identical twins to reinforce the message that while The Originals and Spirit Collections possess separate and unique qualities, they share the same great DNA. Read more.

New from Moscot

Moscot launched its 2013 Sun Collection comprised of three sets of intimately paired styles that complement each other in fit, size, and color: Beaumont and Victoria, Carrington and Duchess; and Shepard and Tanner. The collection borrows signature features from iconic styles of the 1960s - 1980s, including oversized frames, rich, new colors, and exposed metal armatures layered between acetate. It comes with new, oversized, soft cases designed specially for these new styles, along with Moscot branded sunscreen. The launches with a quirky and surreal new campaign featuring Moscot friends and family adrift in the East River and a pool in Long Island. The campaign was conceptualized and photographed by Moscot Co-President Wendy Simmons and Art Director Louie Lepore. Read more.

New from Moscot

Moscot dug into its family archives to find inspiration for its Spring 2013 Collection, according to a company spokesperson. With Windsor rim inspired eyewires, intricate filigree, and other detailed features, its newest statement making metals complement their acetate eyewear. The collections are named Bella, Dov, Eisen, Jacob, Kleyn, Mazel, and Zeb. The Bella is named for Great Grandma Leba. It combines a metal acetate frame with diamond rivets on the front and temples, and a three barrel hinge. The Dov, named for Dr. Louis Rosenfeld who dispensed medical care for two dollars a pop, is made from metal with metal eyewire, stainless steel temples, detailed filigree, and Silicon nose pads. The Eisen, in memory of Joseph Eisenhower, a neighborhood trusted banker, who spent his days counting shekels and his nights tossing dice, use a metal acetate frame with perfectly round, Windsor rim inspired eyewire, acetate temples, and Silicon nose pads. Read more about the rest.

Moscot and Warby Parker Succeed in Luxottica's Playground

“Luxottica designs and retails more than 80 percent of the world's major eyewear brands.,” goes the Reuters report about Warby Parker and Moscot. “Yet two small New York City eyewear companies-one old, one new-have embraced their own individual principles to turn profit in an incredibly competitive market space. The upstart on the block, Warby Parker, opened in 2010. But it has already grown more than 500 percent after hitting its first year's sales target for $95 eyewear in three weeks. Then there's Moscot, a family-run company now in its fourth generation. It has literally grown from Hyman Moscot's single pushcart in 1899 to a worldwide symbol of Big Apple sophistication. Yet it's done so without swank ad agencies or a big-name fashion photographer. (Co-president Wendy Simmons handles Moscot fashion shoots.)” Read more.

Moscot Auctions Off Autographed Case and Frame for Chairty

Moscot and Road Runner Records will work with Charity Bids to auction off a one-of-a-kind Moscot Eyewear Case autographed by Trivium's Matt Heafy, Corey Beaulieu, Paolo Gregoletto, and Nick Augusto, with The Mendel worn by Matt Heafy in The Moscot Metal campaign. Individuals can submit bids until November 1st at 5 PM EST. All proceeds from this auction will be donated to The Moscot Mobileyes Foundation (Moscotmobileyes.com).

Moscot Originals 2012

Moscot, a New York City institution renowned worldwide for its iconic eyewear -- The Moscot Originals, Moscot Spirit, and Moscot Sun Collections -- celebrates "living history" with the release today of seven new Moscot Originals. Based on frames from the family archives, The Fall/Winter 2012 Moscot Originals pays homage to the 1950s - 1960s with period details such as column rivets, and new colors sourced from the era including Blue Smoke, Straw, and Olive Tortoise. Read more.

Moscot Turns to Heavy Metal to Market Eyewear Line

"A marketer named Moscot has a new mascot, in the form of the heavy metal music community," says the New York Times."Scott Ian, of Anthrax, models a pair of metal eyeglass frames in an ad for Moscot, which sells eyewear.  For a campaign now under way, Moscot, a family-owned firm in New York that sells eyewear, is turning to heavy metal performers like Chris Adler, of Lamb of God; Matt Heafy, of Trivium; Scott Ian, of Anthrax; Alex Skolnick, of Testament; and Zakk Wylde, of Black Label Society. Those musicians, along with metal figures from television and radio, serve as the models in ads for five varieties of metal frames from Moscot." Read more.

Moscot Sun Collection 2012 Released and Its Campaign

To herald the introduction of its 2012 Sun Collection, Moscot launches its companion 2012 Moscot Sun Campaign. It is said to juxtapose the sophomore collection's bold, modern frame designs with age old collegiate sports and vintage uniforms, and trademark dry humor, to produce an eclectic, quirky, and evocative visual mashup. The philosophy of seasonal collection's campaign reportedly is reflected in the Sun Campaign, which balances the three central elements at the core of the Moscot brand: history, fashion and humor. Read more.

Moscot Rocks during Fashion Week

Brett Dennen

Madi Diaz

This past Thursday, eyewear iconoclast Moscot celebrated Fashion's Night out with live performances at the Orchard Street Gallery and Music Space. The venue was at capacity with fans turning out en mass to see Madi Diaz and Brett Dennen perform two intimate sets in the historic location.First up was Madi Diaz, who hit the stage performing songs from her EP, Far From Things That We Know. Next up: Brett Dennen who sang a mix of songs from his new album, Loverboy, and old favorites. Dennen also treated the packed house to an impromptu jam session with Tom Freund and Josh Osswald.