New Sports Glasses from Rec Specs and ADS

Kids Sports Glasses worn under a helmet have traditionally been more susceptible to fogging due to their lack of ventilation. The new Rec Specs Slam Goggle combines the original Slam Glasses design with their Maxx-21 goggle design. The resulting prescription Rec Specs model fits securely under a helmet like the Maxx-21 and vents heat away from the face like the Slam Glasses. Read more.

ADS and Its Sunglasses for Golfers and Fisherman

ADS Sports Eyewear recently began a pr campaign about its sunglasses for golfers and sunglasses for fisherman. Read the descriptions. Aren't they the same lenses just described having differcent functions? That's effective marketing—matching the benefits of your products with the needs of the individual customer, a point frequently missed in the optical business.

Prescription Fishing Sunglasses are now available from ADS Sports Eyewear with a lens designed to focus on the specific needs of a fisherman. A large portion of the progressive corridor is designed for near-distance viewing. This is a stark contrast to a traditional progressive lens that has a focal distance that gets progressively closer as you look lower in the lens. Designing more of the lens to focus on the specific needs of fishermen allows the fisherman to move their head normally while keeping near objects in focus.

Prescription Golf Sunglasses are now available from ADS Sports Eyewear with a lens designed to focus on the specific needs of a golfer. A large portion of the progressive corridor is designed for mid-distance viewing so that the ball is in focus at the golfers feet. A standard progressive lens has a very tiny section of the lens designed to focus at this distance. This new design allows golfers to position their head naturally, and move comfortably while maintaining perfect focus and depth perception.

Lenses for the golf and fishing sunglasses reportedly are designed using free-form digital lens technology that can recalculate the curve of a lens at every point the lens. Read more about the glass sunglasses. Read more about the fishing sunglasses.

ADS Sports' Ski Goggles Go Digital

ADS Sports Eyewear will be using a new digital prescription lens design this ski season to improve vision for skiers who wear prescription. Digital technology recalculates the correction at every point on the lens to create a much larger area of perfect vision without the “fishbowl effect” traditionally associated with putting prescription lenses in a curved frame. That's the word from a post of a press release on Yahoo! Finance. Read more.

Oakley Wins "Best Prescription Sports Eyewear"

ADS Sports Eyewear launched a campaign to allow its customers to select the “Best Prescription Sports Eyewear” brand. Input was received from a variety of sources including Facebook, online customer reviews and direct customer contact. The criteria used to determine the “Best Prescription Sports Sunglasses” included versatility, comfort, value, and optical quality. The winner in each category was Prescription Oakley Sunglasses. Read more.