New Harley-Davidson Sunglasses from Viva

"Viva International Group introduces twelve new styles for men to the Harley-Davidson Eyewear Spring 2014 sunglass collection," according to Midwest Lens. "Inspired by the iconic styling found in the brand’s esteemed motorcycles, these prescription ready styles include high-quality materials such as carbon fiber and titanium with a range of colorations and intricate details ideal for the active lifestyle of the Harley-Davidson® man. The innovative use of titanium paired with the tailpipe-inspired temple detailing of styles HDX 875 and HDX 876 convey a sleek look while providing lightweight comfort and durability. Taking their cue from the Harley-Davidson V-Rod Muscle model family, these key styles boast sheer presence and endurance." Read more.

New Harley-Davidson Eyewear from Viva

"Viva International Group introduces three new carbon fiber styles for men from the Harley-Davidson Eyewear Spring 2014 optical collection," according to Midwest Lens. "Inspired by the Harley-Davidson V-Rod motorcycle family, these styles combine classy design with modern technology. Models HD 480, 481 and 482 features carbon fiber temples paired with temple tips in contrasting colors. This lightweight and durable material features a reflective iridescent checkered pattern, which gives the collection an edgy, yet sporty look. The temple’s unique design is accented by a metal plaque featuring the Harley-Davidson Bar logo. The flat metal fronts of models HD 480, 481 and 482 are crafted in stainless steel and available in deep dark tones of black, gunmetal and brown in rectangle variations. Model HD 480 is a semi-rimless style which boasts a rounded square profile, while models HD 481 and 482 are offered with full-rim rectangle front shapes. Model HD 482 features a larger front size to accommodate a wider variety of faces." Read more.

New Sunglasses from Wiley X

“The Alternative Fit Collection [from Wiley X] is designed to provide a comfortable and secure fit to riders who, in the past, were limited to ‘one-size fits all’ solutions when it came to protecting their eyes,” writes Midwest Lens. “The experts at Wiley X recognize that proper fit is the first step in proper protection, and set out to develop glasses for specific head shapes, sizes and facial structures. In particular, riders who trace their roots to Asia-Pacific, Africa, Latin America and the Middle East often have differing head shapes and facial angles. The Alternative Fit Collection provides a better fit than universal fit eyewear, and this translates to improved comfort, enhanced vision and, most importantly, maximum eye protection on the open road. In addition to providing superior fit and protection, each of these new eyewear pieces are also Rx-Ready, making them an ideal solution for riders who require prescription lenses.” Read more.

New Eyewear from Viva's Harley-Davidson Collection

"Viva International Group introduces six new men’s and two new women’s ophthalmic frames to the Harley-Davidson Eyewear Spring 2014 collection. Inspired by the iconic styling found in the brand’s esteemed motorcycles, this new offering includes high-quality materials such as TR-90 and handcrafted acetate with a range of colorations and intricate details ideal for the active lifestyle of the Harley-Davidson enthusiast," according to Midwest Lens. "Classic design and matte finishes are showcased in the streamlined styling of HD 496, HD 497 and HD 498. Inspired by the Harley-Davidson V-Rod motorcycle family, these key styles boast sheer presence and endurance. Comprised of TR-90, this trio conveys a sleek look while providing lightweight comfort and durability. These styles feature rectangular fronts available in matte colorations, including black, brown, navy and grey." Read more.

Wiley X Partnering with Harley-Davidson

“Leading premium performance eyewear manufacturer Wiley X®, Inc. has announced a new partnership with Harley-Davidson Motor Company, the result of which will be an extensive line of new Harley-Davidson® Performance Eyewear by Wiley X sunglasses,” according to Midwest Lens. “The initial collection introduced included 32 styles and phase II launch will include 8-10 Harley-Davidson exclusive frame/lens combinations available to motorcycle enthusiasts everywhere through the worldwide Harley-Davidson dealer network.” Read more.

Viva's Harley-Davidson Fall/Winter 2012 Collection

"Viva International Group introduces four new styles for men and women from the Harley-Davidson Eyewear Fall/Winter 2012 collection. The new collection embodies the craftsmanship and attention to detail known worldwide by the Harley-Davidson brand," notes Eye Surf. "Models HD 430, HD 431 and HD 432, from the men’s collection, feature an innovative raised metal temple treatment enhanced by the Harley-Davidson logo. The well-constructed design of model HD 430, a full-rimmed metal style and HD 431, a semi-rimless style, is presented in sleek metallic colors, including antique gunmetal, brown, olive green, black, brown and gunmetal. Model HD 432 sports a soft rectangle shaped handmade acetate front in warm hues of blue demi, demi amber, olive demi and shiny black." Read more.

New Harley-Davidson Line

"Viva International Group introduces 10 new styles for men and women from the Harley-Davidson Eyewear Spring 2012 collection," according to Midwest Lens. "The men’s styles evoke the masculine, yet trend-driven quality of the Harley-Davidson man, and deliver a unique mix of fashion-forward styles. The Ladies collection offers a fashionable blend of design elements, including subtle flame accents and stone embellishments. Supporting the new collection is a new campaign, shot in a classic location for an iconic brand." Read more.