New Harley-Davidson Eyewear from Viva

"Viva International Group introduces three new carbon fiber styles for men from the Harley-Davidson Eyewear Spring 2014 optical collection," according to Midwest Lens. "Inspired by the Harley-Davidson V-Rod motorcycle family, these styles combine classy design with modern technology. Models HD 480, 481 and 482 features carbon fiber temples paired with temple tips in contrasting colors. This lightweight and durable material features a reflective iridescent checkered pattern, which gives the collection an edgy, yet sporty look. The temple’s unique design is accented by a metal plaque featuring the Harley-Davidson Bar logo. The flat metal fronts of models HD 480, 481 and 482 are crafted in stainless steel and available in deep dark tones of black, gunmetal and brown in rectangle variations. Model HD 480 is a semi-rimless style which boasts a rounded square profile, while models HD 481 and 482 are offered with full-rim rectangle front shapes. Model HD 482 features a larger front size to accommodate a wider variety of faces." Read more.

New Skechers Eyewear from Viva

"Viva International Group presents five new releases from the Skechers Eyewear Spring 2014 collection, consisting of two men’s and three women’s ophthalmic styles," notes Midwest Lens. "The line delivers pops of color with retro-inspired styling. Innovative materials, including rubber detailing and multi-layered acetates in gradient colorations, add a playful edge to this sport-lifestyle inspired collection." Read more.

Additions to Magic Clip by Viva

“Viva International Group presents two new styles for men from the Magic Clip Eyewear Fall 2013 collection. The new assortment introduces handmade acetates and an updated color palette combined with the versatility of magnetized polarized lenses,” according to Midwest Lens. “Multi-layered acetates and trend-right shapes deliver a contemporary look as seen in styles M 414 and M 415. Model M 414 features a rounded square frame front and is offered in black over green, navy over grey and tortoise over grey. Model M 415 features a modified rectangle front and is available in black over grey, brown grey striated and brown over olive. The matte metal beveled temple design paired with handmade acetate tips completes the look of both styles.” Read more.

New from Viva’s Skechers Collection

“Viva International Group delivers a mix of sport and lifestyle designs with three new men’s ophthalmic frames in the Skechers Eyewear Fall 2013 collection,” according to Midwest Lens. “Rubber-enhanced temple treatments in contrasting colors add a dose of style, while offering comfort and superior fit. Flat metal design details in matte colorations compliment the collection’s overall aesthetic.” Read more.

New from Viva’s Harley-Davidson, Candie’s, and Skechers Lines

Midwest Lens notes that Viva International has added new frames to three children’s collections, Harley-Davidson Wild Child, Candie’s Eyewear, and Skechers Eyewear.

Harley-Davison Wild Child: “Viva International Group [has introduced] six new tween styles to the Harley-Davidson Wild Child Eyewear 2013 collection. The new ophthalmic styles, designed for boys, capture the fun and edgy lifestyle of the brand with skull detailing, laser-engraving and denim-like print patterns. In addition to the bold styles debuting this season, a new blue denim case with the Harley-Davidson logo in bright red will accompany each frame.” Read more

Candie’s Eyewear: “Viva International Group [has introduced] two new ophthalmic styles to the Candie’s Eyewear collection this summer. The new styles feature bold accents and trendy patterns, including metal scroll designs, which capture the playfulness of today’s CANDIE’S girl. Whether it’s a confident mix of color, glitz or a more delicate look, CANDIE’S Eyewear is the perfect accompaniment to any tween’s wardrobe.” Read more.

Skechers Eyewear: “Viva International Group [has introduced] a lively mix of colorful and sporty designs in the Skechers Eyewear Summer 2013 kids collection. Consisting of 12 frames for boys and girls that are inspired by a playful and energetic lifestyle, the designs include innovative elements such as carbon fiber and rubber inlays, stone embellishments and pops of color.” Read more.

New from Viva

“Viva International Group adds two new styles to their Rampage Eyewear collection,” reports Midwest Lens. “Bold and dramatic design elements, including sculpted temple treatments, soft matte finishes and pops of color, coordinate perfectly with the contemporary fashion apparel of today’s RAMPAGE woman.” Read more.

Shake Up at Davis Vision, Visionworks, and Viva

Folded into an announcement about staff changes, HVHC Inc. stated that during the next 18 months, the company will be consolidating its 15 national retail brands under a single name, Visionworks and that Davis Vision managed care business will expand into new markets. Oh, yeah, the staffing changes: Steve Holden left as Davis Vision's president, so the company is looking for a replacement. Bob Cox, the former vice president of human resources for Visionworks of America, will assume new responsibilities as senior vice president for HVHC human resources shared services. Cox has been with Visionworks since April 2002. Cheryl Grobelny, a 14-year veteran with Viva, will report to Cox as vice president of HVHC talent management.