New Skechers Eyewear from Viva International

"Viva International Group presents eight new prescription ready men’s sunglass styles from the Skechers Eyewear Spring 2014 collection," reports Midwest Lens. "Featuring innovative designs with a variety of sporty elements including rubberized accents, vented temple treatments and two-tone colorations, the Skechers eyewear collection is perfect for today’s trend-savvy consumer. Multi-layered acetates and matte finished metals also accentuate the collection’s overall design aesthetic. Contrasting colors enhance the handmade acetate temples of three key styles from the Skechers men’s sunglass collection: SK 8029, 8042 and 8043. A metal plaque featuring the laser-etched Skechers logo appears on the top portion of the frame’s flared temple design. Metal end pieces highlight each temple, emblazoned with a laser-etched “S” logo in coordinating colors." Read more.

New Eyewear from Viva's Magic Clip

"Viva International Group presents two new styles for women from the Magic Clip Eyewear Spring 2014 collection. The new assortment introduces multi-layered acetates and an updated color palette combined with the versatility of magnetized polarized lenses," says Midwest Lens. "Bold colorations and modern detailing deliver a sophisticated look as seen in styles M 416 and M 417. A rich blend of animal print and pearlescent hues accentuate the duo’s handmade acetate temples. Both feature rectangular metal fronts and end pieces adorned with a striking rhinestone embellishment and are offered in full rimmed and semi-rimless variations." Read more.

Marcolin Finalizes Purchase of Viva

Through its U.S. affiliate and HVHC Inc., Marcolin SpA completed its purchase of Viva International. The deal creates a company that conceivably could sell more than 14 million units annually. Marcolin will bring its expertise in handcrafted eyewear, its focused management style and its strong financial background to Viva. Viva, already well established, is the second largest eyewear company in the Americas and the world's ninth largest. Last year Viva sold 8.5 million units, generating $190 million. Its brands include Guess, Guess by Marciano, Gant, and Harley Davidson. Marcolin comes to the party having sold about 5.5 million eyeglasses. It licenses such brands as Tom Ford, Balenciaga, Montblanc, Roberto Cavalli, Tod's, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction, and Timberland, giving it  more than 700 models. Read more.

New Eyewear from Viva's Harley-Davidson Collection

"Viva International Group introduces six new men’s and two new women’s ophthalmic frames to the Harley-Davidson Eyewear Spring 2014 collection. Inspired by the iconic styling found in the brand’s esteemed motorcycles, this new offering includes high-quality materials such as TR-90 and handcrafted acetate with a range of colorations and intricate details ideal for the active lifestyle of the Harley-Davidson enthusiast," according to Midwest Lens. "Classic design and matte finishes are showcased in the streamlined styling of HD 496, HD 497 and HD 498. Inspired by the Harley-Davidson V-Rod motorcycle family, these key styles boast sheer presence and endurance. Comprised of TR-90, this trio conveys a sleek look while providing lightweight comfort and durability. These styles feature rectangular fronts available in matte colorations, including black, brown, navy and grey." Read more.

New Candie’s Eyewear from Viva

Midwest Lens reports that “Viva International Group introduces four new ophthalmic styles to the Candie’s Eyewear collection this fall. The new styles feature feminine accents and pops of color, including floral lace patterns and hi-definition feather designs, which showcase the on trend playfulness of today’s Candie’s girl.” Read more.

New from Viva's Rampage Collection

Midwest Lens notes that "Viva International Group presents two new styles to the Rampage Eyewear collection this fall. Elegant design elements, including lace inspired temple treatments, marble colorations and soft metallic finishes, capture the edgy-sophisticated fashion of today’s Rampage woman." Read more.

New Eyewear from Bongo by Viva

"Viva International Group presents two new ophthalmic releases to the Bongo Eyewear Fall 2013 collection, featuring vividly designed temple treatments and crystal colorations inspired by the latest fashion trends," says Midwest Lens. "Innovative design elements, including milled animal print patterns and interior glitter illustrate the collection’s attention to detail...The bold design of models B Polly and B Punky feature handmade acetate temples accented by a stylish milled zebra pattern." Read more.

Additions to Magic Clip by Viva

“Viva International Group presents two new styles for men from the Magic Clip Eyewear Fall 2013 collection. The new assortment introduces handmade acetates and an updated color palette combined with the versatility of magnetized polarized lenses,” according to Midwest Lens. “Multi-layered acetates and trend-right shapes deliver a contemporary look as seen in styles M 414 and M 415. Model M 414 features a rounded square frame front and is offered in black over green, navy over grey and tortoise over grey. Model M 415 features a modified rectangle front and is available in black over grey, brown grey striated and brown over olive. The matte metal beveled temple design paired with handmade acetate tips completes the look of both styles.” Read more.

New from Viva’s Skechers Collection

“Viva International Group delivers a mix of sport and lifestyle designs with three new men’s ophthalmic frames in the Skechers Eyewear Fall 2013 collection,” according to Midwest Lens. “Rubber-enhanced temple treatments in contrasting colors add a dose of style, while offering comfort and superior fit. Flat metal design details in matte colorations compliment the collection’s overall aesthetic.” Read more.

New from Viva’s Harley-Davidson, Candie’s, and Skechers Lines

Midwest Lens notes that Viva International has added new frames to three children’s collections, Harley-Davidson Wild Child, Candie’s Eyewear, and Skechers Eyewear.

Harley-Davison Wild Child: “Viva International Group [has introduced] six new tween styles to the Harley-Davidson Wild Child Eyewear 2013 collection. The new ophthalmic styles, designed for boys, capture the fun and edgy lifestyle of the brand with skull detailing, laser-engraving and denim-like print patterns. In addition to the bold styles debuting this season, a new blue denim case with the Harley-Davidson logo in bright red will accompany each frame.” Read more

Candie’s Eyewear: “Viva International Group [has introduced] two new ophthalmic styles to the Candie’s Eyewear collection this summer. The new styles feature bold accents and trendy patterns, including metal scroll designs, which capture the playfulness of today’s CANDIE’S girl. Whether it’s a confident mix of color, glitz or a more delicate look, CANDIE’S Eyewear is the perfect accompaniment to any tween’s wardrobe.” Read more.

Skechers Eyewear: “Viva International Group [has introduced] a lively mix of colorful and sporty designs in the Skechers Eyewear Summer 2013 kids collection. Consisting of 12 frames for boys and girls that are inspired by a playful and energetic lifestyle, the designs include innovative elements such as carbon fiber and rubber inlays, stone embellishments and pops of color.” Read more.

New from Skechers

“Viva International Group presents three Summer 2013 releases from the Skechers Men’s Eyewear collection,” according to Midwest Lens. “Fashion meets function with these new styles, which deliver full hinge flexibility in trend-right designs for today’s active lifestyle. The new advancement in hinge flexibility offers a unique expression of design and a perfect addition to the sport-inspired frames available for men and women in the Skechers Eyewear collection.” Read more.

New from Viva

“Viva International Group adds two new styles to their Rampage Eyewear collection,” reports Midwest Lens. “Bold and dramatic design elements, including sculpted temple treatments, soft matte finishes and pops of color, coordinate perfectly with the contemporary fashion apparel of today’s RAMPAGE woman.” Read more.

New Sunglasses from Candie's

“Viva International Group introduces a new sun line to its Candie's Eyewear collection this spring,” according to Midwest Lens. “The twelve new prescription ready sunglass styles are fun and fashionable, perfect for the trendy lifestyle of today’s Candie's girl. Bold silhouettes, including wayfarers, aviators and glamorous ovals are offered in colorful combinations with chic temple treatments, such as animal prints, heart designs and floral patterns.” Read more.

Skechers Fall/Winter 2012

"Viva International Group presents four new releases from the Skechers  Eyewear Fall/Winter 2012 collection consisting of two men’s and two women’s ophthalmic styles," says Midwest Lens. "The new styles deliver a fashionable mix of fun graphic patterns in striking color combinations, inspired by the trend-savvy fashion sense of the Skechers lifestyle footwear collections." Read more.

Viva's Bongo Eyewear Fall 2012 Collection

Eye Surf says that "Viva International Group presents four new ophthalmic releases to the Bongo Eyewear Fall 2012 collection, featuring playful, yet edgy adornments, including stud plaque detailing and glitter-accented temple treatments. The new collection is offered in translucent colorations and mixed textures, inspired by the trendsetting lifestyle of today’s Bongo girl." Read more.

Viva's Harley-Davidson Fall/Winter 2012 Collection

"Viva International Group introduces four new styles for men and women from the Harley-Davidson Eyewear Fall/Winter 2012 collection. The new collection embodies the craftsmanship and attention to detail known worldwide by the Harley-Davidson brand," notes Eye Surf. "Models HD 430, HD 431 and HD 432, from the men’s collection, feature an innovative raised metal temple treatment enhanced by the Harley-Davidson logo. The well-constructed design of model HD 430, a full-rimmed metal style and HD 431, a semi-rimless style, is presented in sleek metallic colors, including antique gunmetal, brown, olive green, black, brown and gunmetal. Model HD 432 sports a soft rectangle shaped handmade acetate front in warm hues of blue demi, demi amber, olive demi and shiny black." Read more.

Viva's Catherine Deneuve Eyewear Fall 2012

Eye Surf  reports that "Catherine Deneuve Lunettes from Viva International Group presents three new models to its exclusive Fall 2012 eyewear collection. Each style delivers an exquisite blend of elegance and artistry for today’s modern woman. A decorative print pattern embellishes the handmade acetate fronts of models CD-312, CD-313 and CD-314, three new styles from the Fall 2012 eyewear collection. The pattern’s distinctive design is available in rich tones of brown, purple, rose and grey and highlights the frame’s crystal front. Elegant laser-etchings decorate each of the metal temple’s end-pieces, creating a striking jewelled effect. A subtle logo plaque adorns this unique temple treatment offered in a satin finish. This stylish trio is available in soft front shapes, including round, square and oval silhouettes." Read more.

Candie's Eyewear Fall 2012

"Viva International Group introduces four new ophthalmic styles to the Candie's  Eyewear collection this fall. The new styles reflect the playfulness of today’s  Candie's  girl infused with fashion glamour. Bold patterns, including stripe detailing, animal prints and contrasting color combinations highlight the high-spirited styling of the new fall collection," notes Eye Surf. "Fun stripe detailing decorates the outside temples of model C Logan, while model C Lexie takes a more subtler approach with a stripe pattern on the inside of each temple. Both styles are handcrafted in acetate and feature trendy oval front shapes. This chic duo is available in black, brown and burgundy, revealing a secondary color on the inside of each frame." Read more.

Viva Has Four New Skechers

"Viva International Group presents four new releases from the Skechers Eyewear Fall/Winter 2012 collection, consisting of two men’s and two women’s ophthalmic styles." That's the Eye Surf post. "The new styles deliver a fashionable mix of fun graphic patterns in striking color combinations, inspired by the trend-savvy fashion sense of the Skechers lifestyle footwear collections." Read more.

Five New Ophthalmics for Boys from Harley-Davidson

"Viva International Group introduces five new ophthalmic styles for boys from the Harley-Davidson Wild Child Eyewear Summer 2012 collection," according to Midwest Lens. "The new collection captures the riveting lifestyle of the Harley-Davidson brand with unique temple treatments featuring fun motorcycle-inspired design elements. Designed to accommodate a wide range of face shapes, each style is perfect for today’s tween on the go." Read more.