Marcolin Finalizes Purchase of Viva

Through its U.S. affiliate and HVHC Inc., Marcolin SpA completed its purchase of Viva International. The deal creates a company that conceivably could sell more than 14 million units annually. Marcolin will bring its expertise in handcrafted eyewear, its focused management style and its strong financial background to Viva. Viva, already well established, is the second largest eyewear company in the Americas and the world's ninth largest. Last year Viva sold 8.5 million units, generating $190 million. Its brands include Guess, Guess by Marciano, Gant, and Harley Davidson. Marcolin comes to the party having sold about 5.5 million eyeglasses. It licenses such brands as Tom Ford, Balenciaga, Montblanc, Roberto Cavalli, Tod's, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction, and Timberland, giving it  more than 700 models. Read more.