“Rather than design another eyewear collection that looks good in the window but not on the face, eyewear designer and stylist Alexander Daas launched a luxury line that gives people with narrower faces a higher-end selection and aesthetic,” says The Los Angeles Fashion. “A second-generation optician, Daas grew up in the eyewear industry, helping run his family’s optical boutique in San Francisco until he officially took over after graduating college. Over time, Daas said he built up a clientele that came to him for custom designs and alterations because they had smaller faces.” Read more.
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