New Eyewear from Vogue Eyewear

"The sheer is here this season! Vogue Eyewear Crystal Colors Collection celebrates the trend featuring their amazing muses: Adriana Lima, Deepika Padukone and Liu Shishi," accoding to Midwest Lens. "Sun styles inspired by the cool crystalline semi-transparent effects mixed and matched with shiny vivid colors. Super trendy and easy-to-wear shapes available in four solid pop colors for a fresh look. Follow the trend with Crystal Colors, the ideal choice for a Summer In Vogue!" Read more.

Adriana Lima Modeling Vogue Spring/Summer 2015 Eyewear

"Adriana Lima Even Makes Glasses Look Sexy" is the headline for a recent article in People magazine. The writer continues: "We’re used to seeing her model bikinis and lingerie, but Lima has just teamed up with Vogue Eyewear for the brand’s spring/summer 2015 campaign — and there’s nothing nerdy about the photos. The tropical ads were shot shot by Ellen von Unwerth in Buzio, Brazil, and Lima wears all the latest reading and sunglasses trends." Read more.

Eva Mendes Featured in Vogue's 2014 Marketing Campaign

"Vogue Eyewear [has unveiled] its latest communication campaign for Spring/Summer 2014 titled, 'She’s in Vogue.'" notes Midwest Lens. "The glamorous campaign features Vogue Eyewear’s Global Brand Ambassador, Eva Mendes who has been captured once again through the lens of renowned fashion photographer, Mario Testino. The campaign that was shot on September 18th at the Simon Residence in Beverly Hills, is made up of six stunning images, which depict a determined and charismatic woman who lives her life to the fullest. The photos, which offer a glimpse into Eva’s daily routine, illustrate real life moments with the actress who is featured alongside her adorable Belgian Malinois, Hugò." Read more.

Ronson Debuts Her New Line for Vogue

"New York-based designer Charlotte Ronson is synonymous with rolling out effortlessly chic clothing and accessories season after season," notes LA Confidential. "In 2011, she ventured into the beauty realm via a makeup line with Sephora, and later dove into designing handbags. Now, she sets her sights on eyewear with a collection she crafted as part of the CFDA’s design series for Vogue Eyewear. Last night, Ronson’s famous friends Nicole Richie, Rashida Jones, Whitney Port, and many more joined her here in LA to fête the launch of her first-ever eyewear line [for Vogue]. We chatted up the designer to hear the details about her exclusive designs and find out where she goes when she’s in town." Read more

Charlotte Ronson to Design Vogue Eyewear Line

Vogue will use Mendes in
its Spring advertising.

Ronson to design Vogue line.

"Charlotte Ronson is trying her hand at spectacles. The fashion designer, who has no previous experience in the eyewear category, has been tapped by Luxottica and the Council of Fashion Designers of America as the participant for the 2014 Design Series for Vogue Eyewear," reports WWD. "The Vogue Eyewear/CFDA Collection by Charlotte Ronson, which was featured in the designer’s spring runway show in New York, will launch at Sunglass Hut and LensCrafters in North America in mid-January and international retailers in March, ranging from $130 for sunglasses to $140 for optical frames. The frames will be featured on [Eva] Mendes in a global advertising campaign next spring." Read more.

Vogue’s Brazilian Brand Ambassadors

Last month, “Vogue Eyewear launched its first Brazilian brand ambassadors: the three supermodels Isabeli Fontana, Izabel Goulart and Evandro Soldati, who will be hosting special initiatives to complete the global campaign, represented by the famous actress Eva Mendes,” according to a Midwest Lens post. “The three trendy young models – all 100% Brazilian – were the guests of honor of the PR launch held at the São Paulo Jockey Club in Cidade Jardim, an exceptional venue with a breathtaking view of the city skyline.” Read more.

New “Face” for Vogue Eyewear in India

“Vogue Eyewear announces Deepika Padukone as the new face for 2013,” reports Pink Villa. “Apparently, she is perfectly in line with the playful and youthful spirit of Vogue Eyewear. Deepika is also the first Indian face of the brand in India; she follows in footsteps of fashion icons Gisele Bündchen, Kate Moss and Eva Mendes.” Read more.

New from Vogue Eyewear

“There are so many ways – and so many occasions – to say ‘I love you.’ This year, Vogue Eyewear has created a new special collection to do just this: tell our beloved ones that they are in our hearts. And it does it by introducing a beautiful new collection consisting of two glamorous models that perfectly reflect Vogue Eyewear’s style and inspiration: audacious, trendy, colorful, contemporary.” That’s a report from Midwest Lens. “A joyous and adventurous spirit has always been at the core of Vogue Eyewear’s creations, and it is by keeping in mind the dazzling dynamism and eclectic and refined flair of today’s woman that Vogue has designed the perfect ‘Gift of Love’ to celebrate love in every form and time. The Gift of Love special collection presents two stunning acetate Sun styles designed for women looking for updated shapes, great colors, ultimate trends and eye-catching features, such as the crystal heart shaped detail applied on the outside of each model’s temples.” Read more.

New from Vogue

“Vogue Eyewear announces that Eva Mendes is the new face of its communication campaign. A breathtaking beauty, fashion muse and internationally-acclaimed actress, Eva’s talents are multifaceted: she is perfectly in line with the playful and youthful spirit of Vogue Eyewear,” reports Midwest Lens. “The charm of her divine beauty is simply enchanting, on screen as well as in person and in photos. Her glamour is enhanced in Vogue Eyewear’s new Spring/Summer 2013 communication campaign. Shot on a sunny October day at Modern 01, a majestic house overlooking West Hollywood, the campaign is made up of six bright and colored images that truly capture the essence of Eva. The master behind the lens was once again Mario Testino, one of the world’s best-known and beloved photographers.” Read more.

Emma Roberts Gets Champagne "Bath" at Luxottica Event

“ Actress Emma Roberts was accidentally doused in champagne by a clumsy partygoer at a fashion event in New York City on Thursday (18Oct12),” says News Net 5. “The Scream 4 star was promoting the launch of Vogue Eyewear's new Emma shades at the Sunglass Hut when an attendee tripped over a lighting chord, sending their drink flying into the air.” Read more.

Emma Roberts Muse for Lepore's Vogue Sunwear

"Emma Roberts captures hearts around the world with her cheery style and bright smile—hey, it runs in the family, after all," notes Style Bistro. "The latest to fall for Roberts' charm is designer Nanette Lepore, who just named the sunny 21-year-old actress as the muse to her new sunglasses collaboration with Vogue Eyewear." Read more.
 
On the same story, WWD reports: "Luxottica and the Council of Fashion Designers of America have tapped Nanette Lepore as the latest designer for the 2012 Design Series for Vogue Eyewear, its third designer collaboration to date." Read more.

Vogue Eyewear Selects Laura Chiatti to Model 2012 Eyewear

"The beautiful actress Laura Chiatti was chosen as the face of Vogue Eyewear collection of eyeglasses for 2012," reports the Italian website Donne.Leonardo.it (as translated by Google). "There are three models that Laura has served as Brand Ambassador, all refined and sophisticated for the fashion-conscious women and who want to enhance the features of his face with details that make a difference, just like the model VO 2749 H 1958. This vision eyewear is designed for elegant women, and classic, attentive to detail and more sophisticated. The rigorous profile of the front is embellished with a pearl and resin under the logo on the dipstick. Declined in earth colors, the model is also available with progressive lenses and Asian Fit." Read more.

Minkoff Introduces Eyewear Line

Natalie and Rebecca

WWD reports that Rebecca Minkoff will introduce a line of eyewear this year.


A few weeks ago, the model Natalie reported in her blog: "This week I had the wonderful opportunity to work with one of my favorite New York City based designers, Rebecca Minkoff! Not only is she one of New York's leading accessories designers and entrepreneurs, but she's a soon to be mother and just a completely sweet and genuine person. We just shot a video together for the launch of the Rebecca Minkoff for Vogue Eyewear CFDA sunglasses that will be out this fall at Sunglass Hut! I hit the streets of New York with Rebecca (a very gorgeous and pregnant Rebecca hehe)...." Read more.