Stunning Marketing Video for Armani Eyewear

"Picture the scene. You're sitting on a packed train, minding your own business, when you clock a hot man with his sunglasses pointing square in your direction. You realise all too quickly it's your stop and hurriedly leave the carriage - leaving your own specs on the seat." That's Elle UK's description of the new marketing campaign for Armani Eyewear, which the website writer claims is New York City. Wrong city, wrong country, wrong continent. See below.

LensCrafters Launches New Advertising Campaign

LensCrafters will encourage consumers to stop and marvel at the vital role that eyes play in their emotional life, personal identity, and overall health with a new global marketing campaign, entitled “Take a Stand for Quality Vision Care.” The program reportedly will focus on what LensCrafters is calling its passion for celebrating the eye and acting as a partner in total vision care—the synergy of trusted eye care and exceptional eyewear. The campaign will begin in the U.S. Sunday, February 2. It will prompt the viewer to reconsider the eyewear retail category and who they trust to care for their eyes. It will inspire the public to seek a qualified partner who understands the importance of the eye, not only to vision, but also to the entire life experience. The campaign features striking imagery paired with bold, provocative language that pulls at the emotional essence of eyes and the preciousness of sight. It expresses the experience of staring deep into someone’s eyes and getting lost, finding their humanity and gauging their spirit. Read more.

Eva Mendes Featured in Vogue's 2014 Marketing Campaign

"Vogue Eyewear [has unveiled] its latest communication campaign for Spring/Summer 2014 titled, 'She’s in Vogue.'" notes Midwest Lens. "The glamorous campaign features Vogue Eyewear’s Global Brand Ambassador, Eva Mendes who has been captured once again through the lens of renowned fashion photographer, Mario Testino. The campaign that was shot on September 18th at the Simon Residence in Beverly Hills, is made up of six stunning images, which depict a determined and charismatic woman who lives her life to the fullest. The photos, which offer a glimpse into Eva’s daily routine, illustrate real life moments with the actress who is featured alongside her adorable Belgian Malinois, Hugò." Read more.