According to MiVision, recent surveys on consumer behavior shows the emergence of a group devoted to a lifestyle of health and sustainability, some times called the Lohas. “Experts say it is having a marked impact on what and how customers buy. Euromonitor International, a global market research company specializing in industries, countries and consumers, said the Lohas has emerged as a ;force to be reckoned with,' goes the post. “Optical industry analysts said the trend is already having an impact on the eye care profession, and advise that identifying Lohas patients and carefully considering how to meet their special needs could significantly increase business revenue.”
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