Wednesday, February 25, 2015

Eyelashes Prevent Eyes from Drying Out, Study Finds

"Long and luxurious eyelashes have been in fashion at least since Cleopatra. But scientists now suggest that their real function is to help protect eyes from drying out," reports the New York Times. David Hu at the Georgia Institute of Technology  and his graduate students "measured the lashes of different mammals, most of which have them. They made an artificial eye with lashes, put it in a wind tunnel and blew air at it. And they created mathematical models of airflow over lashes. They found that
across a wide variety of mammals, eyelashes are always about one-third as long as the eye is wide, which, it turns out, is the ideal length for diverting airflow around the eye and reducing evaporation. Dr. Hu, Guillermo J. Amador and several other researchers, all from Georgia Tech, published their findings Tuesday in the Journal of the Royal Society Interface." Read more.

March Declared Workplace Eye Wellness Month

March is Workplace Eye Wellness Month, and Prevent Blindness will provide employers and employees with free information on topics ranging from eye strain to industrial eye safety. Prevent Blindness suggests the following to reduce eyestrain and fatigue:
  • Have a dilated eye exam.
  • Place screens 20 to 26 inches from eyes and a little bit below eye level.
  • Use a document holder close enough so eye focus does not change.
  • Adjust the screen's text size.
  • Reduce glare reflections. Use a glare filter. Dusting screens reduces glare.
  • Use an adjustable chair.
  • Choose screens that can tilt and swivel. A keyboard that you can adjust is also helpful.
  • Every 20 minutes, take a 20-second break. Look 20 feet away.

Prevent Blindness also offers a Work Safety module as part of its free program, the Healthy Eyes Educational Series. Each module includes a presentation guide and corresponding PowerPoint presentation on a relevant eye health topics. Fact sheets can be downloaded at any time from the Prevent Blindness website for use as handouts. To find out more about the Healthy Eyes Educational Series or other workplace eye health topics, please call Prevent Blindness at (800) 331-2020 or find out more about taking care of your sight here.

New Eyewear from Nine West

"Satisfying a woman’s ceaseless desire for affordable, chic and sexy fashion, the new Nine West Collection captures the latest trends, translating them into eyewear that can complement any outfit. Appealing to a broad consumer base, the assortment offers something for everyone. Playful, contemporary, and classic designs are enriched by stylish details such as color transparencies, animal print and three-dimensional motifs." That's the report from Midwest Lens. Read more.

New Sunglasses from Costa

"Known as graceful, intelligent ocean gliders, manta rays move through the water in with fluid continuity, always searching, always determined. Similarly, Costa’s new sunglass style for active females, Manta, is built for adventure and movement, but full of unmistakable style," reports Midwest Lens. "Manta is one of Costa’s sunglass styles built specifically for active women. Performance features include great wrap-fitting coverage, and hypoallergenic no-slip nose pads and interior lining to keep the sunglasses comfortably in place all day for a 'forget-they’re-on' fit." Read more.

Marchon Signs Licensing Deal with MCM

Marchon Eyewear, Inc.,  and luxury goods producer MCM (Modern Creation München) have an exclusive global licensing agreement. It gives Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand, which Marchon plans for new month with a sunglasses capsule collection. In September, Marchon will launch the MCM eyewear collection in Asia, with a global roll-out planned for January 2016. Read more.

Newest Eyewear Standard for Women's Lacrosse Delayed

"US Lacrosse representatives have reached an agreement with the Sports and Fitness Industry Association (SFIA) to delay implementation of the new standard for women's lacrosse eyewear until January 1, 2017," reports LaxPower. "Until that date, both the current standard for women's eyewear, ASTM F803, and the new standard passed in 2014, F3077, will be legal for all levels of play governed by US Lacrosse rules." Read more.

New Sunglasses from Smith

"It all began in 1965 when Dr. Bob Smith started selling the first thermal sealed snow goggle out of his truck in parking lots of local ski areas. The legendary powder junkie had a vision to develop products that could extend the thrill of human experience. Standing behind the belief that if it’s worth building then it’s worth lasting, Smith continues to celebrate the past while always looking towards the future with its new Archive Collections of sunglasses and goggles for 2015/16," says Midwest Lens. "Smith introduces three additional frame designs to the iconic Archive Collection, exact remakes of original Smith frames introduced over the last 36 years. Each re-issued piece is labeled with its debut year and offered in original colorways." Read more.

Sunday, February 22, 2015

Registration Opening Soon for OpticalCEU's 16th Annual Spring Seminar for Opticians

Need to renew your state license and ABO/NCLE certification? Want the best
value in continuing education? Need a full-day, 7-credit program? F.E. Enterprises’ OpticalCEUs has what you want and need! And, soon, you will be able to register online, by mail, or by phone.



So keep you eyes open for your chance to hear about the latest ideas in the field - from light and vision to new contact lens technology. Earn your ABO/NCLE credits with 7 courses at the Grand Pequot Ballroom, Foxwoods Resort and Casino on Sunday, April 26.
They’ll help you:
  • Advise your patients about blue light and night vision.
  • Provide top-notch patient care with new technology and analysis of daily disposable contact lenses.
  • Expand your knowledge of vision, spectacle lenses and the optician’s scope of practice.
The presentations that will help you? Here they are:
  • Miru 1day – New Technology in Daily Disposable Lenses Speaker: Donna Schaub (1 NCLE) 9am-10am - NEW!
  • Blue Perspective Speaker: Deborah Kotob (1 ABO) 10am-11am - NEW!
  • Night Vision Speaker: Deborah Kotob (1 NCLE) 11am-Noon
  • Day By Day Speaker: Joe Forte (1 NCLE) 1pm-2pm
  • Everything You Always Wanted to Know About Lenses, But Were Afraid to Ask Speaker: Joe Forte (1 ABO) 2pm-3pm
  • You Be the Judge: Opticians and Malpractice Speaker: Linda Conlin (1 NCLE) 3pm-4pm – NEW!
  • Reflecting on Refraction. Speaker: Joe Forte (1 ABO) 4pm-5pm.
As always, conference attendees can enjoy a delicious hot buffet lunch compliments of OpticalCEUs.

OpticalCEUs Lecturers
Accredited lecturers Linda Conlin, Deborah Kotob of Vision-Ease, Joe Forte and Donna Schaub of Menicon America will present seven courses enabling you to earn ABO/NCLE credits.
  • For over 15 years Linda, an NAO Fellow Ambassador, has provided continuing education and training for opticians at the state and national levels. She is ABO and NCLE certified, licensed in CT, MA and RI, and has written for 20/20 and EyeWitness magazines. She founded OpticalCEUs and launched OpticalCEU.com and Optical News from OpticalCEUs news blog for opticians.
  • Deborah, the ECP education facilitator for Vision-Ease, creates and presents ABO, NCLE and JCAHPO seminars related to optics and best practices. A Massachusetts-licensed optician, she has owned two optical businesses and was a sales representative for MODO and Luxottica. Deborah has achieved ABOM and NCLE certifications.
  • Joe, the director of contact lens services for Greenwich Ophthalmology Associates, lectured at CUNY Tech, Vision Expo and Optifair. He was program director of the Interboro Institute College of Opticianry where he taught courses in various areas of contact lenses and optics.
  • Donna, a strategic account executive for Menicon America, is an experienced contact lens fitter and management consultant, overseeing optical shops throughout New England. With over 25 years of optical, retail and management experience, Donna is ABO and NCLE certified and licensed in CT.
Directions
Foxwoods is located at 350 Trolley Line Blvd., Mashantucket, CT 06338, on Route 2 between I-395 and I-95. Valet parking is free. For accommodations, call Foxwoods at 1-800 PLAY BIG. Overnight reservations are not associated with the seminar.

Training the Brain to See Better

People are bad at staying focused. We’ve all had our minds wander when we try to concentrate on a task that requires paying close attention but isn’t all that engaging. But a new NIH-funded study suggests that one’s capacity to stay focused can improve with real-time feedback, according to a press release from the National Eye Institute.

“The reason we are bad at staying focused is because we are bad at monitoring our attentional state,” explained Nicholas Turk-Browne, Ph.D., associate professor in the Department of Psychology at Princeton University. Dr. Turk-Browne’s lab led the study published in Nature Neuroscience.

“Normally, the only way we know that our attention is drifting is when we make a mistake. But by then it’s too late.” For example, the root cause of driving off a road – a lapse in attention – happens well before any ensuing accident.

So Dr. Turk-Browne and his team asked: What if people could be warned about their waning attention long before they made a mistake? And could they use this feedback to learn to stay more focused, even when no longer provided with feedback?

To answer this question, the researchers recruited several adults to participate in a three-day experiment. Each day, study participants were rapidly shown photographs of male or female faces superimposed on indoor or outdoor scenes. After viewing each image, the participants pushed a button if the image met preset criteria, for example if it showed a male face. In this case, they had to pay attention to the face and ignore the scene.

On the second day, participants were scanned with functional magnetic resonance imaging (fMRI), which can measure patterns of activity in the brain. With fMRI, the investigators were able to monitor the attentional state of participants — that is, whether they were attending to faces or scenes — because these categories trigger different patterns of brain activity.

Read more.

Contact Lenses "Improve" Delivery of Medications

A small CL loaded with medication slowly
releases medication, then dissolves.
"If you've ever had an eye infection, you know how annoying it can be to get drops of medicine on the eyeball a few times a day. It's an even harder task with children or for older adults who don't always have the dexterity to squeeze they used to," reports NPR. "That's why researchers have developed an ultra-thin contact that can be placed on the eye to deliver drugs slowly — in a matter of hours or they hope even days — before dissolving away. Called nanowafers, these lenses are one-twentieth the thickness of a contact lens. Each wafer, made of a thin resin called polyvinyl alcohol, contains tiny reservoirs that can be filled with drugs that are released gradually." Read more.

Meanwhile, "a new study published in Nature Communications reveals how scientists have created an injectable hydrogel that can deliver drugs over specific time periods, eliminating the surgical implantation required with existing hydrogels. The researchers say the new hydrogel could help treat a number of diseases, including macular degeneration, heart disease and cancer." That's the report from Medical News Today. Read more. 

New Eyewear from Andy Wolf

"Since their beginning, Andy Wolf has always been about handcrafted frames. In a world of mass production they see this as a way to make a statement," writes Midwest Lens. "The attention to detail in every single frame, along with the human touch, results in very personal and distinct glasses. That is how they view life too. Humans enter this world as a blank slate and through choices, people, actions and dreams our character is shaped. Like their metal frames, lives are shaped by humanity." Read more.

Friday, February 20, 2015

Expensive Eylea Outperforms Avaastin and Lucentis, says NEI

In an NIH-supported clinical trial comparing three drugs for diabetic macular edema (DME), Eylea (aflibercept) provided greater visual improvement, on average, than did Avastin (bevacizumab) or Lucentis (ranibizumab) when vision was 20/50 or worse at the start of the trial. However, the three drugs resulted in similar average improvement when starting vision was 20/40 to 20/32. Investigators found no major differences in the safety of the three drugs. The trial was funded by the National Eye Institute (NEI), part of the National Institutes of Health. Read more on the NIH site.

New Columbia Eyewear from L'Amy America

"L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic and sunwear design, announces the worldwide launch of 6 new ophthalmic models in its Columbia Sportswear collection and 9 models to its all-polarized Columbia Performance Sunglass collection," reports Midwest Lens. "Introducing Dusty and Ewan, a new Eco-Acetate duo in Extended Sizes for a larger-than-average-fit consumer. Columbia’s exclusive “Eco Acetate” (E3) is a “cellulose diacetate”: recyclable, and made of plant-based, compostable material (which releases less C02 emissions than a basic bio-degradable material). The duo also features, retro design, heavy-duty spring hinge systems, and 3 color options each."

Thursday, February 19, 2015

Sony to Release Developer Edition of SmartEyeglass in March

"Sony Corporation ("Sony") has developed1 the "SmartEyeglass" transparent lens eyewear that connects with compatible smartphones2 to superimpose information such as text, symbols, and images onto the user's field of view, and it is moving forward with preparations towards the commercialization of the product," reports the Financial. "In order to explore the possibilities with and facilitate the development of apps for the device, Sony announces that it will offer the SED-E1 "SmartEyeglass Developer Edition" for sale in Japan, the United States (US), the United Kingdom (UK), and Germany from March 10th." Read more.

New Eyewear from Silhouette

"Carbon is the epitome of high-tech quality materials, extreme resilience, and masculine elegance. Its application has been used in everything from designer chairs to fast cars. It is dynamic, direct, and an essential component of Carbon Intarsia by Silhouette. The new rimless eyewear collection, boasts a sleek design with an exciting material mix of SPX, gold, and carbon," according to Midwest Lens. "Truly unique items are created from an equal combination of innovation, knowledge, and craftsmanship. A very fine carbon weave is skillfully inlaid by hand to the 23-carat gold-plated temple of the rimless eyewear. This innovative, resin-backed carbon weave is another material, like SPX, that was developed by Silhouette to enable extraordinary aesthetic details." Read more.

Wednesday, February 18, 2015

Seiko Epson See Market for Smart Glasses

"Seiko Epson Corp. projects sales of its smart glasses to climb fivefold to 10 billion yen ($84 million) in three years, President Minoru Usui said in a Feb. 17 interview with Bloomberg," goes the Bloomberg report on Yahoo! Finance. "Seiko Epson employs high-precision sensors already in use in its projectors for its Moverio smart glass, which is targeted at professionals such as engineers and doctors, Usui said. Google stopped selling Glass on Jan. 19, according to its website." Read more.

Saturday, February 14, 2015

Davis Vision Goes Hollywood--Sort Of

Davis Vision has launched a new platform "to deliver a heightened interactive experience," goes the company's press release. It was a fancy way of saying that it has a web-based tv show.  The site, called Davis Vision Television (DVTV), "is an online gateway to enable transparency, accessibility, simplicity and what's trending in eyewear and eye care. The interactive, stand-alone site now offers both members and non-members access to a public portal for exploring the unique integrated business model and services offered by Davis Vision in a user-friendly, easy-to-understand format." It's ironic that simplicity can be expressed so obtusively. Finally the company offers a simple explanation of its benefits, including the following features:
  • Virtual frame try-on with a selection of over 1,000 options.
  • Educational eye health videos narrated by Dr. Florian M. Safner, OD, Vice President of Professional Services, HVHC, Inc.
  • Social media connectivity.
  • Visionworks retail location search by zip code.
  • DV LookBook magazine showcasing Davis Vision's Exclusive Collection of private label and designer frames, style tips and fashion guide.
Read more.

New Developments in Telescopic Contact Lenses

"An estimated 285 million people are visually impaired worldwide and age-related macular degeneration alone is the leading cause of blindness among older adults. There may be some new hope, in the form of prototype telescopic contact lenses," writes Science20. "Eric Tremblay from EPFL in Switzerland says the first iteration of the telescopic contact lens--which magnifies 2.8 times--was announced in 2013. Since then the scientists behind the DARPA-funded project have been fine-tuning the lens membranes and developing accessories to make the eyewear smarter and more comfortable for longer periods of time, and thus more usable in every day life. The contacts work by incorporating a very thin reflective telescope inside a 1.55mm thick lens. Small mirrors within bounce light around, expanding the perceived size of objects and magnifying the view, so it's like looking through low magnification binoculars." Read more.

Sony Shows Off Its SmartEyeglass Attach!

"Sony continues to seed interest in its smart eyewear concept. Sony recently released a video showing the SmartEyeglass Attach! in action, sent to YouTube via the Sony's Xperia Development team," reports Phys.org. "The video is a follow-up to Sony's introduction at CES 2015 of its single-lens display module with OLED tech. The concept focuses on being able to turn existing eyeglasses or sunglasses into smart devices." Read more.

The video above is not the one that Phys.org referred to. To see that video, click here.

New Sunglasses from Wiley X

"Global eyewear leader Wiley X has introduced a wide variety of new frame and lens colors across its popular Climate Control, Active Series, Street Series and Changeable Series sunglass families," according to Midwest Lens. "With more than a dozen new versions across the 2015 line-up, Wiley X is bringing bold new looks and functionality to a wide range of wearers and activities." Read more.

New Sunglasses from XOXO

Midwest Lens writes, "XOXO February Sun Collection offers acetates and metals that range from fashion forward aviators to classic, glamorous round and trendy butterflies in bold patterns and colors. With so many options to choose from, this summer will be the most stylish yet!" Read more.

Friday, February 13, 2015

Workplace Lighting Major Problem for 60%

Vision problems have affected the performance of 90% of the audience surveyed for the 2015 Annual Employee Perceptions of Vision Benefits. What's worse? Half claims that this occurs regularly. The survey, supported by Transitions Optical, explored visual complaints about the workplace. Top of the list: Lighting--both indoor and outdoor--some 60% saying they were bothered by lighting at work. Read more.

President Obama Generates ACA Publicity with Sunglasses

"Obama 'selfie stick' video: End of Western civilization or hip marketing?" asks the Christian Science Monitor headline. "In a BuzzFeed video, President Obama uses a selfie stick, tries on sunglasses, makes 'you’re looking good' gestures, and so forth. Why is he doing this? He gets in a long plug for signing up for Obamacare coverage." See video. Buzz Feed reported that as of yesterday afternoon, people had downloaded the video 54 million times.

Adriana Lima Modeling Vogue Spring/Summer 2015 Eyewear

"Adriana Lima Even Makes Glasses Look Sexy" is the headline for a recent article in People magazine. The writer continues: "We’re used to seeing her model bikinis and lingerie, but Lima has just teamed up with Vogue Eyewear for the brand’s spring/summer 2015 campaign — and there’s nothing nerdy about the photos. The tropical ads were shot shot by Ellen von Unwerth in Buzio, Brazil, and Lima wears all the latest reading and sunglasses trends." Read more.

New Sean John Eyewear from Marchon

"With a modern approach to classic styling, the new Sean John Eyewear Collection [from Marchon] draws inspiration from vintage looks while adding a unique, urban chic touch. Sophisticated color palettes, fashionable styles, and edgy metal details create a sense of luxury." That's the start of the Midwest Lens write-up. Read more.

Thursday, February 12, 2015

Role of Eye Movement and Navigation

"An area of the brain involved in eye movements also plays an important role in establishing our direction and navigating our environment, a Dartmouth College study finds. The study appears in The Journal of Neuroscience," reports Medical News Today. "The researchers studied a brain area called the nucleus prepositus that has long been thought to be involved in eye movements. They studied this area in terms of its importance for head direction cells. These brain cells are part of the neural mechanisms underlying our sense of location and directional heading, which forms the basis of our perceived spatial orientation in the environment. Knowing your spatial orientation is essential for being able to navigate to a goal. In the past few decades, researchers have discovered a number of cell types in the brain that respond in relation to where you are (place cells) and your perceived directional heading (head direction cells). More recently, a third cell type called grid cells was discovered that is activated at multiple places in the environment." Read more.

New Sunglasses from Karen Walker

"This season sees Karen Walker using a celebrity as the face of the brand for the first time," writes Midwest Lens. "This gorgeous redhead’s story is a true Cinderella one. She was discovered living in cruel circumstances, rescued, and quickly rocketed to fame thanks to her wonderful looks, charming personality and inimitable sense of humour. She’s been a big fan of Karen Walker Eyewear for many seasons and is often seen rocking her KWs on the streets of NYC." Read more.

Tuesday, February 10, 2015

eyeQuest Tops One Million Subscribers

DentaQuest's eyeQuest now reaches more than one million members, according to a company press release. First implemented in 2009, the eyeQuest program has delivered its growth using the same time-tested approach to plan administration and service that has made DentaQuest’s dental product so successful. Read more.

Rapper Sues Oakley over Name of Sunglasses

"Oakley is keeping Pitbull in the dark, and he ain't happy about it -- he says the sunglasses giant is slapping his name on a line of shades without his approval, so now he's suing," according to TMZ. "In the suit, the rapper says Oakley is hawking Pit Bull (note it's 2 words) branded eyewear -- which is a major problem for him ... since Pitbull sells his own line of shades, including his Pitbull Dale Sunglasses. Pitbull says Oakley sponsored one of his tours in 2009, and he wore their sunglasses at the time -- which he says proves the company knows there's good money in targeting his fans. So, he thinks it's no coincidence Oakley is continuing to use his name six years later." Read more.

Warby Parker Top Fast Company's 2015 Most Innovative Companies List

"Fast Company unveiled its Most Innovative Companies list for 2015 today and it’s filled with plenty of the names we would expect, including Apple, Google, Instagram, Virgin America, Tesla, and Kickstarter. The number one slot, however, went to a fashion brand—Warby Parker, “for building the first great made-on-the-Internet brand,'" reports Style.com. "Founded five years ago (we’ve been tracking the brand since it launched), Warby has avoided the fate of most e-comm startups that launched around the same time and have since crashed. The eyewear label now has 10 stores (with sales-per-square-foot figures rivaling Tiffany & Co.) and reportedly rakes in annual revenues well over $100 million." Read more.

Children from Lower-Class Families in China Have Less Myopia

In one of the largest population-based studies ever conducted on nearsightedness in children, researchers have discovered that lower-income students in China have better vision than their middle-class counterparts. Data show that nearsightedness, also called myopia, is twice as prevalent in the middle-income province of Shaanxi compared to the poorer neighboring province of Gansu. The study was published online today in Ophthalmology, the journal of the American Academy of Ophthalmology.

New Polymers Provide a Rainbow of Colors to Sunglass Manufacturers

"Artists, print designers and interior decorators have long had access to a broad palette of paint and ink colors for their work. Now, researchers have created a broad color palette of electrochromic polymers, materials that can be used for sunglasses, window tinting and other applications that rely on electrical current to produce color changes," writes Science Digest. "By developing electrochromic polymer materials in a range of primary and secondary colors and combining them in specific blends, the researchers have covered the color spectrum -- even creating four shades of brown, a particularly difficult color combination. The materials could be used to make sunglasses that change from tinted to clear in a matter of seconds, at the press of a button. Other uses could include window tinting, signage and even greeting cards that change color through the application of low-voltage electrical current. Supported by BASF, the research is reported in the journal ACS Applied Materials & Interfaces. The research was done in the laboratory of John Reynolds, a professor in the School of Chemistry and Biochemisty and the School of Materials Science and Engineering at the Georgia Institute of Technology." Read more.

Monday, February 9, 2015

American Optical Services Auctions Off $1.6 Million Worth of Inventory

More than 3,000 pairs of one-of-a kind exotic sunglasses and other eyewear will go on auction starting at the end of the week. The former inventory American Optical Services LLC, which filed for bankruptcy last year, reportedly is valued in excess of $1.6 million. Eyewear by Sama, Cartier, and Luxottica -- previously showcased at AOS' luxury boutiques Bellissimo and MesmerEyes located at Bellagio casino-hotel -- will also be available for sale. Online bidding, which is being conducted by Tiger Group's Remarketing Services Division, opens February 12 at www.SoldTiger.com and will close in rapid succession, live-auction style, on February 19, beginning at 10:30 a.m. (PT). A catalog of the items offered and details on how to bid, is available at www.SoldTiger.com.

Sunday, February 8, 2015

FDA Approves Lucentis for Diabetic Retinopathy

The U.S. Food and Drug Administration (FDA) approved Lucentis (ranibizumab injection) for the treatment of diabetic retinopathy (DR) in people with diabetic macular edema (DME), according to the drug's manufacturer Genentech. DME impacts nearly 750,000 Americans, about 10 percent of people with DR. The FDA granted Lucentis Breakthrough Therapy Designation and Priority Review for this indication based on results from the RISE and RIDE Phase III clinical trials. For a few years, physicians have used the drug "off label" to treat DR. Read more.

Gifts of Sunglasses Cause Row in MA Senate


"State senators north and west of Boston who received pricey sunglasses from Sen. Brian Joyce say they didn't think much of what the Milton Democrat gave them as a Christmas gift," starts the story in the Lowell Sun. "Joyce's gift of sunglasses reported to be worth more than $200 each -- but that he bought for one-third of that price -- was the subject of a complaint from the state GOP to the state Ethics Commission on Thursday. 'Senator Brian Joyce, who has been in office for 17 years, should know that state ethics prohibits him from receiving a special discount that is not available to the public,' the letter from Massachusetts Republican Party Chairwoman Kirsten Hughes said. All of the state's senators received the gift." Read more.

Friday, February 6, 2015

New Eyewear from Emporio Armani

"A perfect blend of masculine and feminine for contemporary urban-style eyewear," reports Midwest Lens. "The distinguishing features are carefully chosen contrasts of original materials, a touch of irony for shapes and colors, and details inspired by the new Emporio Armani collection. A modern and balanced vision of unisex, where the different versions (his and hers) are similar while preserving their individuality, characterizes this eyewear collection, for a perfect look characterized by new formal elegance." Read more.

Thursday, February 5, 2015

Transitional Lenses Change Shades "On Command"

"The idea of transitional lenses - that can be clear or shaded depending on the intensity of surrounding light - is a useful one, but many users find they do not suit their needs," according to Medical News Today. "Now, scientists are working on a lens material that can change from clear to shaded and back again in seconds - when the user commands it. The new eyeglass material is being developed by a team led by John Reynolds, professor of chemistry and biochemistry, materials science and engineering at the Georgia Institute of Technology in Atlanta. The team is working on the new material in collaboration with the German technology company BASF." Read more.

New Eyewear from Aspire

"Incorporating the latest in technology, advanced materials, and fashion, Aspire Eyewear is a colorfully captivating, aspirational collection for today’s men and women," writes Midwest Lens. "Making its global debut at 100% Optical, London, and MIDO 2015, the Aspire brand is distributed exclusively through U.S. based optical industry leader ClearVision Optical." Read more.

Wednesday, February 4, 2015

Essilor Launches Program to Reduce URE

Essilor has committed 30 million Euros to a new initiative called Vision for Life. It is dedicated to eliminating Uncorrected Refractive Error (URE), reports a company press release. Some 2.5 billion people have URE, making it the world's most common disability. Economists estimate that URE results in an annual  $272 billion loss in productivity. Essilor says that the program could accelerate initiatives targeting poor vision through awareness-raising, capacity-building and the creation of basic vision care infrastructure. The sustainable development of local vision care will create jobs and improve socio-economic development. Read more.

Tuesday, February 3, 2015

Presidential Aspirant Rand Paul Led an Ophthalmologists' Rebellion in Kentucky

"The letters came from a young ophthalmologist in Kentucky. He was recruiting for an eye doctors’ rebellion," reports the Washington Post. "'We won’t be trod upon,' he wrote, using the language of 1776. 'You can’t promulgate injustice without consequences.' The injustice he was talking about was a new rule, from the powerful group that deems American ophthalmologists to be 'board-certified.' It required younger doctors to take a test that older doctors did not have to take. The Kentucky doctor was so outraged that he seceded — and started his own Board of Ophthalmology, so he could certify himself.

“'You can send a clear message to the establishment' by signing up to be certified by the new board, too, the letter said. 'Check the appropriate box and return the card with your $500. Sincerely, Rand Paul, M.D.' The letter, from about 2003, helps illuminate a little-understood (and mostly ridiculed) chapter of Paul’s life before politics: how he became a self-certified ophthalmologist." Read more.

The Post also noted in another article that this man of science and medicine "weighed in on the vaccination debate Monday by asserting that he believes most vaccines should be voluntary. "I'm not anti-vaccine at all but...most of them ought to be voluntary,' Paul told Laura Ingraham on her radio show Monday." His position is odd since individuals can opt not to have their children vaccinated as the current measles outbreak attests. Read more.

New Eyewear from Zyloware

"Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson 180 Flex-Hinge, Stetson Off Road, Randy Jackson Limited Edition, Randy Jackson Sun, Gloria By Gloria Vanderbilt and MaxStudio.com Collections for February 2015," reports Midwest Lens. Read more.

New Safety Sunglasses from Wiley X

Wiley X, Inc. has created a full family of John Deere Safety Eyewear — designed with the quality, performance and durability John Deere fans require to get the job done, according to a press release on Yahoo! Finance. The eyewear is described as being perfect for work on the farm or around the backyard, home improvement projects or just hanging out, The sunglasses reportedly also deliver the good looks, comfort and advanced vision protection required to take on any challenge. Read more.

Saturday, January 31, 2015

New Eyewear from Vogue

Adriana Lima
"Vogue Eyewear will launch its new Spring-Summer 2015 communication campaign with three glamorous international muses: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shi-Shi," writes Midwest Lens. "The faces of the new campaign belong to three women known for their style, glamour and A-list reputation. Launching internationally in January, the campaign speaks to the young, curious and fashion forward female. The campaign images are playful and colorful, truly reflecting the essence of Vogue Eyewear." Read more.

Friday, January 30, 2015

1-800 Contacts Starts New Battle in Mississippi

About two weeks ago, 1-800 Contacts asked the stare legislature of Oregon to look into the pricing policies of contact lens suppliers. It's doing the same in Mississippi as reported in the Clarion-Ledger:
A major online seller of contact lenses wants Mississippi to adopt a law to prevent suppliers and manufacturers from setting a minimum price for them.

1-800-Contacts, a supporter of Senate Bill 2016, says Johnson & Johnson Vision Care implemented a new pricing strategy last year that requires a minimum price for some of their contact lenses.

The Senate Public Health and Welfare Committee conducted a public hearing today on the bill, hearing from both 1-800-Contacts officials and officials of Johnson & Johnson.

Johnson & Johnson says the unilateral pricing policies will lead to lower prices for consumers.1-800-Contacts says the pricing strategy is leading to higher prices for consumers that will continue to increase.
Read more.

Thursday, January 29, 2015

Cost of Living Rises 25% for People with Sight Loss

“People with sight loss can face at least 25% higher costs for everyday living than those who are fully sighted, according to a new study released by the sight loss charity Thomas Pocklington Trust,” reports Medical News Today. “For the first time, the methods used to calculate Minimum Income Standards (MIS) were applied to the living costs of people with disabilities. The research looked at sight loss and hearing loss and showed clearly that both impairments lead to substantial extra costs if a minimum acceptable standard of living is to be reached.” Read more.

Wednesday, January 28, 2015

OpticalCEUs to Host Its Annual Spring Continuing Education Program for Opticians

On Sunday, April 26th, OpticalCEUs will host its annual spring continuing education program for opticians at the Foxwoods Resort and Casino. The program, which is in its 16th year, has grown annually since it was founded by Linda Conlin. It attracts opticians from Connecticut, Rhode Island, Massachusetts, and New Hampshire as well as from other states. Online registration will begin within the next month at www.OpticalCEU.com.

Prevent Blindness Launches Low-Vision Aid Purchasing Program Online

Enablemart - With Every Purchase, Help Prevent Blindness and Preserve Sight.
Visitors to Living Well with Low Vision, lowvision.preventblindness.org, can purchase low-vision aids and products through Enablemart.com. The company will donate 5% of every purchase made through lowvision.preventblindness.org to Prevent Blindness. Prevent Blindness launched Living Well with Low Vision to address the needs of individuals with low vision and their caregivers. The website was specifically developed from the point of view of individuals facing the challenges of vision loss. Read more.

New Eyewear Collection from Emilio Pucci

"Over sea bass, squid ravioli and truffled gnocchi, Emilio Pucci presented its first eyewear line with new partner Marcolin at the Italian Embassy in Paris on Monday night. Poppy Delevingne said she would 'basically be living in them.'” That's the word from Women's Wear Daily. Read more.

New Sunglasses from Eastern States Eyewear

"Eastern States Eyewear has announced the release of its 2015 Jaguar Sunglass collection. As always, the collection features a wide range of premium lens options including Polarized, Blue Blocker and Nano lenses with AR coatings. All protect against lateral glare and provide for clearer, crisper optics," says a Midwest Lens post. "This year also sees the addition of mirror lenses throughout the collection. Available in various shades including red, blue, and silver, these highly fashionable lenses are quality, performance driven and highly fashionable." Read more.

Tuesday, January 27, 2015

New Eyewear from Miu Miu

"Interplay between experimentation and creativity is the common thread in the new Miu Miu eyewear collection," writes Midwest Lens. "Miu Miu’s creative spirit infuses the entire collection, highlighting an intriguing mix of ironic experimentalism and attention to detail. Each new model strikes the perfect balance between symmetric shapes and irregular profiles, an understated design and precious decorations, slim metal elements and colorful acetate details. For its new special project, Miu Miu reinterprets, with a glamorous flair, two iconic models of the celebrated Rasoir and Noir eyewear collections. The new glasses stay true to their identity yet evolve, combining the irregular shape for which they are renowned with dazzling crystal detailing." Read more.

Sunday, January 25, 2015

1-800 Contacts Fights in Oregon for No Minimum Pricing

"An Internet firm that sells contact lenses is trying to persuade Oregon legislators to stop manufacturers from setting a minimum price on their products," reports Oregon Online. "The Internet firm 1-800 Contacts says a new pricing strategy by major contact lens manufacturers is driving up prices to consumers. In recent weeks, the Utah-based firm has distributed $24,000 in political contributions to 19 Oregon legislators as part of a lobbying effort to change the law in about a dozen states and force the manufacturers to reverse course." Read more.

Saturday, January 24, 2015

Studying the Blind to See the 21st Century

“Studying the brain activity of blind people, scientists are challenging the standard view of how the human brain specializes to perform different kinds of tasks, and shedding new light on how our brains can adapt to the rapid cultural and technological changes of the 21st Century.” That’s the abstract from Science Daily. Read more.

New Way of Examining a Toddler’s Eyes

“Picture a toddler getting his first eye exam. He's seated in a strange room, with strange instruments and strange bright lights. He can't sit still or open his eyes long enough for that diagnostic poof of air -- especially if he has trouble seeing anyway, as children with achromatopsia do,” reports Science Daily. “But according to research from the Baylor Visual Function Testing Center, future little ones might not have to squirm in their seats during routine eye exams. The research, which was published in JAMA Ophthalmology, explores a new non-invasive technology that's kind of like a handheld CT scanner for the eye. The technology, known as spectral-domain optical coherence tomographic imaging (SD-OCT), helps pediatric ophthalmologists detect achromatopsia by studying retina thickness. It can scan the structure of the eye from a distance, without getting too close to the young patient.” Read more.

Number of Individuals and Treatment Costs for AMD to Rise Dramatically by Middle of Century

The number of individuals with age-related macular degeneration (AMD) will jump from two million to 3.4 million by 2032 and 4.4 million by 2050, according to the recent Prevent Blindness report called “Future of Vision: Forecasting the Prevalence and Costs of Vision Problems.” Treatment costs now run $4.9 billion a year, but they will increase to almost $10 billion in 2032 and $14 billion in 2050.The report notes that the current average age of AMD patients is 80. As a greater number individuals live beyond 80, the number of patients with AMD will increase. Whites and women, who are at higher risk for AMD than other groups, will continue to dominate the total affected population with AMD. Read more.

Intel Buys Swiss Smart Eyewear Startup

“Just as Google has stepped back from making networked eyewear, Intel is stepping into the gap with the purchase of Swiss startup Composyt Light Labs for an undisclosed amount,” according to a post on ZDNET. “A spinoff of the famous Swiss Federal Institute of Technology (École Polytechnique Fédérale de Lausanne, known as the EPFL), the company creates smart glass technology that can work with any type of eyewear. For its initial designs, the startup uses an ultra-miniature laser projector (developed by another EPFL start-up Lemoptix) built into the frame of the glasses. This projects images onto a transparent lens, which has a holographic film coating that reflects the information towards the eye.” Read more.

New Eyewear from Esprit

“Esprit understands the importance of style, confidence and comfort when it comes to fashion and lifestyle. Since its founding in the late 1960s, this global brand has fused elements of its sunny Californian heritage with East Coast elegance and chic catwalk accents to create attractive looks that are at once on-trend and classic. Longevity and comfort are quintessential aspects of the Esprit creed. The highest quality standards are applied to ensure that each Esprit product fits well and is made to last,” writes Midwest Lens. “The designers of Esprit eyewear share these fundamental brand principles. This spring brings fresh trend influences to the latest frame profiles. Expressive looks capture next spring/summer’s hottest color directions with glimmering accents and unexpected bursts of color.” Read more.

Wednesday, January 21, 2015

Calcium Deposits Possible Source of Macular Degeneration (AMD)

"New research from scientists at the University of Maryland School of Medicine (UM SOM) has found that tiny lumps of calcium phosphate may be an important triggering factor for age-related macular degeneration (AMD), a degenerative eye disease that can cause severe vision loss and blindness," reports Medical News Today. "This is the first time these mineral deposits have been implicated in the disease, which affects more than 10 million Americans. The article appeared in the latest issue of the Proceedings of the National Academy of Sciences." Read more.

New Eyewear from Elle

"New Elle eyewear for spring summer 2015 conveys the femininity and classic French panache of the brand while infusing each frame with up-to-the-minute design inspirations," according to Midwest Lens. "Sprightly silhouettes are realized in a playful array of zesty spring-like colors and classic shades, in solid and translucent executions and combinations. Elegant profiles are tastefully embellished by Parisian-inspired decorative temples with textured 3-D effects." Read more.

New Eyewear from Prada

"Rigorous designs and geometric shapes, bold volumes and oversize frames. The new models of the Prada Eyewear Collection for women are an inspired blend of contrasting elements," reports Midwest Lens. "The new glasses for women evoke a retro flair, combining essential lines with a creative touch that is conveyed by the models’ original details and expert manufacturing techniques. Large, unmistakable geometric shapes do not leave room for stylistic irregularity, while the frames flaunt thick, bold profiles. Rigor blends with sensuality, giving life to skillfully crafted models. The Prada Machine special fashion show glasses feature perforated metal elements which are perfectly balanced by sinuous shapes, for a feminine yet contemporary style." Read more.

Monday, January 19, 2015

Gene Tied to Retinitis Pigmentosa Discovered

“An exhaustive hereditary analysis of a large Louisiana family with vision issues has uncovered a new gene tied to an incurable eye disorder called retinitis pigmentosa, according to an examination led by scientists at The University of Texas Health Science Center at Houston (UTHealth). It is a family of eye diseases that affects more than 200,000 in the United States and millions worldwide,” according to a Science Daily post.

“In the journal Investigative Ophthalmology & Visual Science, UTHealth's Stephen P. Daiger, Ph.D., and his colleagues report their discovery of a new gene tied to retinitis pigmentosa, which brings the total of genes associated with this sight-threatening disease to more than 60. The gene is called hexokinase 1 (HK1).” Read more.

Saturday, January 17, 2015

New Eyewear from Dolce & Gabbana

"The new men’s eyewear collection by Dolce & Gabbana is a continuation of the Basalto theme with an updated, sophisticated construction," reports Midwest Lens. "In the new collection, the amazing technical features of the volcanic rock still ensure the same well-known comfort, lightness and flexibility, but also become a style detail that makes these models distinctive and sophisticated." Read more.

Friday, January 16, 2015

Eyewear Does Make You Look Smart

That’s the essence of a report that appeared a few days ago in the Wall Street Journal (see video). Here’s some of the text:
While trying to look intelligent, a lot of people do things that make them look dumb. For instance, people use big words or put on a poker face—tactics that can backfire for some, studies show. A growing amount of research is teasing out how people form first impressions of others’ intelligence—and how well it works when you try to manage those impressions. The cues people look for in assessing each other’s intelligence are simple. But they aren’t always easy to pull off under pressure. They include showing self-confidence, speaking clearly and smoothly, and responding thoughtfully to what others are saying, research shows. …Some simple stereotypes about intelligence can also shape others’ first impressions. Wearing eyeglasses can lead strangers to regard you as more intelligent, says a 2011 study in the Swiss Journal of Psychology.
The Atlantic Monthly ran a similar article back in August. You might want to give that a glance as well. Think of it as marketing research. With this type of information, which is all supported by social science research, you have more information to offer your patients and customers.

New Eyewear from ClearVision Optical

“ClearVision Optical expands two of its private label collections, PuriTi 100% Titanium Eyewear and DuraHinge, to include new styles for women,” writes Midwest Lens. “Created and designed for women who need a little more durability in their eyewear, DuraHinge for women offers superior strength and comfort with a touch of feminine style. The collection is designed with the proprietary DuraHinge five barrel hinge construction, providing strength with the added flexibility of a spring hinge, yet is not too heavy or bulky on the face.” Read more.

Google Will Stop Offering Consumers Google Glass

“Google will stop selling its Internet-connected eyewear to consumers until the company can develop a more polished and affordable version that’s less likely to be viewed as a freakish device,” reports the Toledo Blade. “The sales moratorium on the nearly 2-year-old “Explorer” edition of Google Glass goes into effect Monday. Google will still sell a version of Glass to companies that have found uses for the device in their offices, stores, and factories. The company still plans to come back with a new consumer model of Glass.” Read more.

Thursday, January 15, 2015

Underestimating the Abilities of the Blind

“Using simulation to walk in the shoes of a person who is blind -- such as wearing a blindfold while performing everyday tasks -- has negative effects on people's perceptions of the visually impaired, according to a University of Colorado Boulder study,” reports Science Daily. “’When people think about what it would be like to be blind, they take from their own brief and relatively superficial experience and imagine it would be really, really terrible and that they wouldn't be able to function well,’ said Arielle Silverman, who is lead author of the paper and blind. She conducted the research as part of her doctoral dissertation in CU-Boulder's Department of Psychology and Neuroscience and now is a postdoctoral researcher at the University of Washington in Seattle. In one part of the study, after simulating blindness by having their eyes covered, participants believed people who are blind are less capable of work and independent living than did participants who simulated other impairments like amputation, or had no impairment.” Read more.

New Eyewear from Burberry Eyewear

“The Burberry Eyewear Spring/Summer 2015 collection for women takes inspiration from the colors and youthful spirit of the Spring/Summer 2015 ready-to-wear and accessories collections. Cat-eye frame acetate optical with temples that feature a new textured interpretation of the Burberry Horseferry check in a rubber-finish. Color palette for women: Plum acetate frame in a gloss finish, black rubber check temples and scratch-resistant lenses. Black acetate frame in a gloss finish with red rubber check temples,” according to Midwest Lens. “The Burberry Eyewear Spring/Summer 2015 collection for men takes inspiration from the colors and youthful spirit of the Spring/Summer 2015 ready-to-wear and accessories collections. Square frame acetate optical with temples that feature a new textured interpretation of the Burberry Horseferry check in a rubber-finish. Color palette for men: Blue acetate frame in a gloss finish, black rubber check temples and scratch-resistant lenses. Black acetate frame in a gloss finish with red rubber check temples.” Read more.

Wednesday, January 14, 2015

Safilo Terminates Licenses with Kering


Safilo will terminate its Alexander McQueen, Bottega Veneta, and Saint Laurent licenses with Kering SA at June's end and its Gucci license by 2015's end, according to a report by Reuters of India. Safilo will pick up a license to produce and distribute Gucci's Made in Italy brand from 2017 through 2020. These are some of the moves resulting from an agreement signed by Kering and Safilo back in September. Read more.

Study to Look a Reduction of Visual Impairment

Prevent Blindness and the National Center for Children’s Vision and Eye Health at Prevent Blindness will co-sponsor, along with other organizations, an Institute of Medicine (IOM) study entitled “Public Health Approaches to Reduce Vision Impairment and Promote Eye Health.” According to the IOM, a committee of experts across multiple disciplines will produce a consensus study to examine the core principles and public health strategies to reduce visual impairment and promote eye health in the United States. The final report is anticipated to be released in 2016. Read more.

New Eyewear from Blackfin

"For the coming spring, Blackfin, the all-Italian titanium eyewear brand, is once again living up to its style imperatives – clean, uncluttered lines, exclusive design details and colors with personality to match the people who wear them," reports Midwest Lens. "The excellent quality of the material and the blend of traditional craftsmanship with the latest technology add up to a product that every time reaffirms its power in modern, linear styling that is truly one of a kind. This excellence is plain to see in the new titanium models. Two optical frames, one for men and one for women, express that unique essence that is Blackfin and their pride in being all-Italian." Read more.

New Eyewear from Smith

"Smith is proud to announce their new visual identity. Following a refined brand platform that modernizes their beliefs, values, and who they stand for, Smith will relaunch its entire product range in January 2015 with a new logo and brand presentation," writes Midwest Lens. "With clean, modern and refined letter forms, the updated logo hearkens back to their original identity and speaks to the fundamental tenets of the brand: performance, movement, and essential design." Read more.

Monday, January 12, 2015

Can Mammals Regenerate Retinal Cells?

Science Daily writes: "Scientists have long known that species such as amphibians and fish can regenerate retinal cells -- so why can't mammals? This and related questions are the premise for the third report from scientists trying to solve this mystery." Read more.

Sunday, January 11, 2015

Zenni Optical Helps Artists See

"A charity netted 15,000 toys for children this holiday season and an eyewear company has followed suit by giving new glasses to the homeless," according to a post on Patch.com. "Novato-based Zenni Optical is partnering with the nonprofit ArtLifting to help homeless, disabled and disadvantaged artists keep producing art, something they couldn’t do without the glasses....The partnership started about 10 months ago and the two organizations got together for the first time in November when ArtLifting was expanding to San Francisco. It said it needed just 10 to 15 pairs of glasses, but Zenni Optical offered to give glasses to any of the artists who need them." Read more.

Saturday, January 10, 2015

Animated Optical Illusions Trick Eyes

"I never get tired of Brusspup's Amazing Animated Optical Illusions series because I love making my eyes feel dumb and in turn making myself feel even dumber. It's always good to humble yourself with optical illusions." So starts the post on Gizmodo's Sploid. "Especially optical illusions that seem to be animated to move but are actually just well designed images. The lines in the transparent sheet create movement when passed over the image. It's a neat trick." Read and see more.

A larger variation of these illusions can be found at http://www.scrollslowhavefun.com/. 


New Crocs Eyewear from A&A Optical

"A&A Optical announces the release of 12 adult styles (36 skus total) from Crocs eyewear. Crocs eyewear interprets the relaxed and distinctly fun Crocs spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer." That's the word from Midwest Lens. Read more.

Friday, January 9, 2015

Prevent Blindness Holding Free Webinar about Children's Vision Health

On Jan. 23, a free children's vision webinar from Prevent Blindness will provide an overview of the following papers published by the National Expert Panel (NEP) of the National Center for Children’s Vision and Eye Health (NCCVEH) at Prevent Blindness in the January 2015 issue of Optometry and Vision Science:
To register for the webinar or for more information on the NCCVEH or children’s vision topics, please visit https://cc.readytalk.com/cc/s/registrations/new?cid=6odi6pcdprmd, or call Prevent Blindness at (800) 331-2020. 

New Sunglasses and Eyewear from Ray-Ban

"In this season, Ray-Ban continues its research into the possibilities offered by the new technologies. In particular, Liteforce – a material used in the aerospace industry – has a major role in two new sport styles in the sun segment, and in a mini collection in the optical segment: Ray-Ban uses this ultra-light, highly durable material to produce extremely lightweight and long-lasting models." So goes a post from Midwest Lens. "The Light Ray technology, based on a titanium alloy and a patented screwless, weldless hinge, has been advanced into Light Ray 2.0, featuring an innovative mix of nylon and Light Ray. As epitomes of design, both the Wayfarer and the Aviator were the ground breakers of this new combination of innovation and style. But it is the Wayfarer that claims the role as the icon of spring-summer 2015: offered in denim, and leather, as well as Liteforce in the optical version, or in a new premium acetate with an original fleck effect, the model demonstrates its ability to meet any challenge and to maintain its cachet across materials and new technologies." Read more.

Thursday, January 8, 2015

Ed Greene to Receive Prevent Blindness Person of Vision Award

Ed Greene, retired CEO of The Vision Council, will receive the 2015 Prevent Blindness Person of Vision Award at a dinner on March 19, 2015 at Gotham Hall, New York City, during Vision Expo East. The award recognizes an individual for leadership and dedication in the vision health field. Greene became president and CEO of Titmus Optical in 1989. After nine years, he became president and CEO of Carl Zeiss Optical, Inc., and later vice president of business development. In 2006, Greene became CEO of The Vision Council. He served as a board member of Prevent Blindness in 1987 and became chair from 1992 to 1995. He again served on the Board from 2004 to 2006. He also served on various Prevent Blindness committees including Strategic Planning (chair), Nominating, Developmentand Centennial Celebration. Read more.

New Eyewear from Vinylize

"Limited edition, rare blue colored Pink Floyd vinyl remastered into designer eyewear from Vinylize," according to Midwest Lens. "Elegant black decorative boxes are silk screened with gold lettering. The inside of the box is decorated with the original vinyl sleeve. The gold stamped certificates of originality are made from the back of the sleeve. A removable tray houses the remnants of the vinyl which encases the frames." Read more.

Tuesday, January 6, 2015

Hypertension Can Increase Chances for Glaucoma

"A new study published in Investigative Ophthalmology & Visual Science (IOVS) has found that chronic (long term) hypertension increases a person’s susceptibility to glaucoma," reports Science Digest. "These results suggest that doctors should consider a patient’s blood pressure levels in managing the potentially blinding eye disorder." Read more.

NHL Allows Players to Wear Sunglasses During the Winter Classic

"In a bid to improve safety players from the Chicago Blackhawks and Washington Capitals will be allowed to wear sunglasses for the first time during the [Winter Classic, which is played outdoors]. The Classic has been delayed twice by weather since the inaugural game in 2008 with rain postponing play in 2011 and sun causing issues a year later." That's the word from Big Pond. Read more.

Movie Introduces Ørgreen’s New Eyewear and Sunglasses

"In homage to Ørgreen’s fascination with film, the new Ørgreen image campaign echoes the subtle nuances and sensual style of French New Wave and Film Noir, with a touch of Shakespeare contemporized," writes Midwest Lens. "The stars in this dramatic interlude include the tremendously talented Nikolaj Hübbe, who is the Artistic Director of the Royal Danish Ballet, known for his electrifying performances as the principal dancer at his previous home, the New York City Ballet. And his alluring female co-star, model turned actress Katharina Damm. Enjoy this preview of the newest collection photographed by Casper Balslev." Read more.

Saturday, January 3, 2015

Intel Makes Two Smart-Eyewear Deals with Luxottica and Vuzix

"Intel's continuing to push aggressively into the world of wearables. On Wednesday it signed a deal with Luxottica Group to develop smart eyewear in time for a product launch next year," reports PC World. "According to Intel's press release, the partnership will 'deliver smart, fashion-forward products that are meaningful and desirable to consumers.'" Read more.

Meanwhile Vuzix Corp. announced that Intel Corporation has made a $24.8 million investment into the Vuzix Corp., according to a Vuzix press release on Yahoo! Finance Canada. Vuzix will use Intel's investment for general working capital to accelerate the introduction of its next generation fashion-based wearable display products. Read more.






Friday, January 2, 2015

New Eyewear from Dolabany

"The Dolabany Eyewear collection recreates original vintage design that captures the true retro trend," writes Midwest Lens. "Every frame in the collection is a perfect blend of yesterday and today. The collection includes enhanced original designs and incorporates the finest Italian zyl in a wide spectrum of colors. Comfort and fit are always an integral part of the design. The wide variety of materials used in the collection include zyl, stainless steel and TR-90 which make this collection unique and exciting. The look of the collection is versatile, while always maintaining a high standard of functionality and excellence." Read more.