New BCBGMAXAZRIA Eyewear from ClearVision Optical

"Eyewear industry leader ClearVision Optical introduces the newest release from BCBGMAXAZRIA, featuring 8 new fashionable styles," writes Midwest Lens. "Featuring youthfully charged, on trend shapes like deep cat eyes, rounds, and wayfarers, the latest release offers brand inspired accents, colors and design techniques. Sculpted temples featuring patterns drawn from nature are prominent, as are rich, Italian and laminate materials in a boldly colorful palette. The BCBGMAXAZRIA iconic stud bar hardware and butterfly logo further align the eyewear with the retail brand." Read more.

New Sunglasses from ClearVision Optical

ClearVision Optical has introduced "its 2016 Sun Collection featuring new polarized styles in Op and PuriTi 100% titanium," according to Midwest Lens. "In addition to the new polarized styles, the 2016 Sun Collection includes a variety of must have styles featuring today’s popular trends like colorful, flash mirror lenses; stud accents; translucent materials; and the ever-sought-after aviator and wayfarer shapes. The collection also offers one of the largest selections of styles for hard to fit patients, including Petite Fit styles for women and XLFIT™ suns for men." Read more.

New Eyewear and Sunglasses from ClearVision

"Eyewear industry leader ClearVision Optical introduces the newest releases from BCBGMAXAZRIA, adding 10 new optical and two sunglasses styles to this iconic fashionable collection," according to Midwest Lens. "Heavier profiles, bold statement makers and on trend elements like color blocking and mixed materials are evident throughout this ‘edgier’ release. A rich, boudoir palette of jewel tone colors like ink and plum provide a nice contrast to classic colorations like tortoise vintage. Runway inspired designs, as well as the brand’s iconic stud bar hardware and butterfly logo, further align the eyewear with the retail brand. The release also includes a new Global Fit model, Franca, designed with built up nose pads for a more comfortable, universal fit." Read more.

New Eyewear from Aspire

"Incorporating the latest in technology, advanced materials, and fashion, Aspire Eyewear is a colorfully captivating, aspirational collection for today’s men and women," writes Midwest Lens. "Making its global debut at 100% Optical, London, and MIDO 2015, the Aspire brand is distributed exclusively through U.S. based optical industry leader ClearVision Optical." Read more.

New Eyewear from ClearVision Optical

“ClearVision Optical expands two of its private label collections, PuriTi 100% Titanium Eyewear and DuraHinge, to include new styles for women,” writes Midwest Lens. “Created and designed for women who need a little more durability in their eyewear, DuraHinge for women offers superior strength and comfort with a touch of feminine style. The collection is designed with the proprietary DuraHinge five barrel hinge construction, providing strength with the added flexibility of a spring hinge, yet is not too heavy or bulky on the face.” Read more.

New Sunglasses from ClearVision

“Eyewear industry leader ClearVision Optical introduces its 2015 Sun Collection featuring over 80 well designed styles for men and women from highly recognizable consumer brands,” goes the Midwest Lens post. “For years, ClearVision has offered its sunglass collection much earlier than other eyewear providers, allowing eyecare professionals to build a significant part of their sun collection at a great time and cost savings. The 2015 Sun Collection includes a variety of must have, fashion forward styles, featuring some of today’s most sought after trends including black and white, nude and soft coloration’s, tortoise, translucent materials, and flash mirror lenses. The collection also offers one of the largest selections of styles for hard to fit patients, including more Petite Fit styles than ever before, and additional XL Fit frames for men.” Read more.

New Cole Haan Eyewear from ClearVision

“Cole Haan eyewear, distributed by ClearVision Optical, continues its playful yet sophisticated design direction with new styles for men and women. Taking inspiration from the brand’s timeless, well-crafted designs, the summer release elegantly fuses tradition and modernity into its acetate and metal frames,” writes Midwest Lens. “Men’s styles feature confident masculine shapes, thoughtful design details, and rich materials. Women’s styles blend materials in unparalleled hues with subtle romantic finishes. This release also features the brand’s summer colorways – blues, blacks, and grays – and the brand’s new wordmark and monogram logos, helping further reflect the effortlessly polished style of Cole Haan.” Read more.

New Izod Eyewear from ClearVision Optical

"Eyewear industry leader ClearVision Optical introduces its new collection of Izod frames that can be personalized through color," notes Midwest Lens. "Designed for young men who like to express their unique style through eyewear, the youthful, on trend collection includes four clear acetate front shapes and nine vibrant temple colors, providing the opportunity to create individual frame styles. ...The new Izod collection provides eyecare professionals with an opportunity to offer customizable eyewear right in the dispensary. The collection can also be personalized using a standard tinting machine to dye the clear fronts to any color preferred by the consumer." Read more.

New Eyewear from ClearVision Optical's BCBGMAXAZRIA

"ClearVision Optical introduces the newest release from BCBGMAXAZRIA, completing the stylistic update of this iconic fashion collection," according to Midwest Lens. "Eyecare professionals and eyewear enthusiasts alike can expect to see refined eye shapes and colors that express the fashion forward brand as never before. Sleek, directional silhouettes, architectural details and highly fashionable elements like color blocking and textured materials are evident throughout. Plus, the adornment of the brand’s iconic stud bar hardware and its noteworthy butterfly logo aligns the eyewear collection closer to the retail brand. The May release makes a powerful statement, reflecting the brand’s emphasis on fit, construction, and fabrication." Read more.

New Cole Haan and DuraHinge Eyewear from ClearVision

“ClearVision Optical’s Cole Haan eyewear begins its revitalization this spring with new sophisticated eyewear styles. Taking inspiration from timeless classics, the new release elegantly fuses tradition and modernity into its 14 new confident men and women styles,” notes Midwest Lens. “Men’s frames feature well-crafted shapes in Italian plastics and crisp metals like titanium. Women’s styles blend materials in unparalleled hues with a borrowed-from-the boys profile. Focusing on silhouettes and rich materials, the collection is ideal for today’s makers, creators, and innovators. Following is a selection of the key ophthalmic styles that join the Cole Haan collection.” Read more.

In another post, Midwest Lens notes that “ClearVision Optical introduces new styles to its best-selling DuraHinge collection this spring. Offering the strength and durability that the collection is known for, the new release also features trendy textured accents, youthful fronts, matte finishes, and tortoise temples, adding a stylish kick to the collection.” Read more.

ClearVision Shows 4 New Collections and Offers Show Specials at Vision Expo

According to a post on Midwest Lens, ClearVision Optical will launch two unique brands, unveils new design directions for premium brands, and offers exclusive show specials at the upcoming Vision Expo East. It will have a peak at its new Izod collection, its new titanium collection called PuriTi, the "transformed BCBGMAXAZRIA collection, and its new Cole Haan collection. "Additionally, ClearVision will be featuring noteworthy show specials available on the tradeshow floor! They include: New Customer Special: Become a ClearVision customer at Vision Expo East and receive up to 50% off the initial order. As an added bonus, new customers will also receive a $100 gift card on the spot!" Read more.

New Eyewear from ClearVision Optical

"Eyewear industry leader ClearVision Optical launches PuriTi, a 100% titanium eyewear collection for men. Designed with eye care professionals in mind, PuriTi titanium eyewear showcases timeless design and high quality materials in a competitively priced, private label collection," writes Midwest Lens. "PuriTi titanium eyewear provides both fashionable and functional excellence through sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. Ideal for the aspirational man seeking clean, high quality designs, PuriTi also provides the hypoallergenic, anti-corrosive benefits associated with titanium. The collection is uniquely positioned as a high end men’s fashion brand that’s available at an attractive opening price point." Read more.

New from ClearVision

“ClearVision Optical introduces the latest releases from Cole Haan eyewear, featuring six new, street smart styles for the city-chic collection,” according to Midwest Lens. “Hip and on trend with a touch of playfulness, these must-see releases are at the intersection of style and substance.” Read more.

New from ClearVision

"Eyewear industry leader ClearVision Optical unveils new and improved sophisticated and elegant styles, infused with a little more attitude, for its fashionably revamped Ellen Tracy 2013 spring eyewear collection," notes Midwest Lens. "A perfect balance between youthful spirit and grown up glamour, the new bold yet classic release softens the collection by introducing a subtle on trend oceanic theme with minimal embellishments in trendy color combos, and organic aquatic, jewelry inspired accents that beautify each meticulously tailored design. The new polished, mature styles, available in acetate and metal finishes, enhance the 40+ woman’s natural beauty with uplifting, geometric eye shapes; lightweight crystal laminates; and rich, gemstone colorations, all at an affordable price." Read more.

New from ClearVision

“In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients!” That’s a recent post on Midwest Lens. “After surveying its customers and a marketplace evaluation, ClearVision expanded its kid’s collections to include frames appropriate for the teen and tween marketplace. Adding more mature styles into its Op kids, Jessica McClintock for Girls and IZOD Boys collections gives ECP’s a wider scope of frames for its customers! Also included in this year’s program is Op, the popular surfer brand, and Junction City, ClearVision’s fashion-value private label brand.” Read more.

ClearVision's 2013 for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut and Sew, IZOD, and Jessica McClintock

"ClearVision Optical’s 2013 sun collection boasts some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring over 40 new styles including several Petite Fit and XLFIT™ designs, the ClearVision 2013 sun collection shines with something for everyone!" That's the word from Midwest Lens. "ClearVision brings fresh new sun styles for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD, and Jessica McClintock. Cole Haan’s contemporary retro shapes and colors are inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. The Marc Ecko Cut & Sew collection boasts rugged, cool styles inspired by stealth military and hipster city vibes." Read more.

ClearVision Offers Catalog Like App

ClearVision Optical has launched second app, CVO 2012 iGuide for iPad, according to Midwest Lens. It's reportedly similar to a consumer catalog "that allows for an interactive brand experience while simultaneously providing in depth information on some of the company’s most significant product offerings."  Read more.

Dilli Dalli Pediatric Eyewear Fall 2012

Midwest Lens writes that "ClearVision Optical [has introduced] the Dilli Dalli pediatric eyewear collection. A natural extension of ClearVision’s current kids’ collection, Dilli Dalli eyewear offers fashion, function, and durability through its integration of advanced IntelliFlex™ technology. ... Delivering comfort, style, and a precise fit, Dilli Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically advanced IntelliFlex multi-action spring hinge. Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can 'spring' back to its original adjustment, providing unique flexibility and greater durability to the Dilli Dalli frames." Read more.

ClearVision Updates Its Lines for Children

ClearVision has updated "its kid’s collections including Op Kids, Jessica McClintock Girls, Izod Boys, and Digit. Strategically evaluated to incorporate a wider variety of eye shapes and materials, the collections are designed to appeal today’s fashion savvy kids," reports Eye Surf. "After months of researching and design edits, each brand was thoroughly evaluated to better meet the needs of today’s ever-evolving 'kid-summer.'; By introducing a more modern palette of colors and carefully merchandising the collections to provide more variety, the design team at ClearVision has created collections that truly delivers on-trend, on-value product that will pop off your frame board." Read more.

New Marketing Campaign for ClearVision

"The 'Venice Beach Heat' campaign [for ClearVision Optical's Op Spring line] features actresses Sarah Hyland of the ABC hit show Modern Family and Ashley Tisdale of the High School Musical trilogy, along with actors Matt Lanter of The CW’s 90210 and Austin Stowell of Dolphin Tale," reports Midwest Lens. "The national multimedia marketing campaign debuts in May issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com." Read more.